4. S - Setting and Scene - The setting refers to the time and
place while scene describes the
Environment of the situation.
P - Participants - This refers to who is involved in the
speech including the speaker and the
audience.
E - Ends - The purpose and goals of the speech along
with any outcomes of the speech.
A - Act Sequence - The order of events that took place
during the speech.
K - Key - The overall tone or manner of the speech.
I - Instrumentalities - The form and style of the speech
being given.
N - Norms - Defines what is socially acceptable at the
event
G - Genre - The type of speech that is being given.
10. Berlo’s SMCR Model
Source
Message
Channel
Receiver
Communicatio
n skills
Elements
Seeing
Communication
skills
Attitudes
Structure
Hearing
Attitudes
Knowledge
Treatment
Touching
Knowledge
Culture
Content
Smelling
Culture
Social system
Code
Tasting
Social system
11. Types of communication
NON VERBAL
VERBAL
Body Language
Paralinguistics
Written
Oral
Business Report
Business Presentation
Business Proposal
Seminar
Audit Report
Business Meetings
Purchase Order
Interview
Bills
Telephone Communication
Collection Letters
Group Discussion
Budget Report
Video Conferencing
Agenda
Minutes
Executive Summary
Non-Verbal Cues
Proxemics
Artifactics
Cronemics
Tactilics
14. Organizational Communication
President
Vice President (Finance)
Vice President (Marketing)
General Manager
General Manager
Regional Manager
Regional Manager
Manager
Manager
Assistant Manager
Assistant Manager
Junior Manager
Junior Manager
Executive
Executive
15.
16. What is Business Communication?
• The communication that takes place
inside and outside of a business
organization resulting in the achievement
of some kind of business objective is
called business communication
