Online professional networking -for scientists 3 1 2013
PréSentation Hec
1. How to leverage your network at
massive scale
Florent Balayé, LinkedIn France
2. The Big Three Network Dynamics
This is what I
am thinking
My voice to the
world
Without any
context other
than what I
choose
Who am I as a
person
Ways of sharing Who I am as a
life experiences professional
and belonging to a Highlighting my
tribe experiences and
Friends based career aspirations
activities Professional
activities
3. Personnal vs professionnal
83%
Split personnal network and
professionnal network
2x
Information trust index is twice
stronger on LinkedIn
Source : LinkedIn Audience 360 Survey, France, Août 2011 3
4. 3 reasons for you to be on LinkedIn
Identity and visibility
Connections Insights
6. Tip 1: Upload a profile photo
Add a photo - Help people remember you by adding a professional-looking
photo to your profile. It is harder for people to forget a face.
7. Tip 2: Write a personal tagline
That line of text under your name? It’s the first thing people see in your profile. It
follows your name in search hit lists. It’s your brand!
It is something that at a glance describes who you are.
8. Tip 3: Sell yourself with the Summary
Use the Summary section to engage readers. You’ve got 5–10 seconds to
capture their attention. The more meaningful your summary is, the more time
you’ll get from readers.
Showcase what you represent and display pride and enthusiasm. Sell yourself!
9. Tip 4: Point out your skills & expertise
Think of the expertise and Skills fields as your personal search engine
optimiser, a way to refine the ways people find. This searchable section is
where that list of industry buzzwords from your CV belong.
Do some research on what employers are looking forward and add the
skills and specialties that apply to you.
12. Tip 7: Build a network 1/4
• Search and connect within LinkedIn for classmates, colleagues, friends, contacts.
• Reach your 2nd degree contacts
• Set goals for connecting
• Personalize your message. Explain why you want to connect
• 15 to 30 minutes each week connecting and developing your network
16. Tip 8: Get recommended by people you’ve helped
Ask for meaningful recommendations
If you’ve added value to others, they’ll reciprocate
17. Tip 10: join and participate in groups
Groups
Join many
Participate in a
few 800,000 +
Biotech & .NET
Developers Design
Pharma
Pros
Run one
18. The Criteria for a 100% Profile
• A current position
• Two past positions
• Education
• Profile summary
• Specialties
• A profile photo
• Three recommendations
20. What are you waiting for?
Not artificial, real life network extension
Importance of level 2nd connexions
Large companies and international context
Not only to find a job
21. aide.linkedin.com
learn.linkedin.com (en anglais)
Linkedin.com/today
Linkedin.com/skills
Linkedin.com/careerexplorer/dashboard
fr.talent.linkedin.com
Linkedin.com/developers (en anglais)
Linkedin.com/students
Linkedin.com/college (en anglais)
Linkedinlabs.com (en anglais)
Remerciement invitationHeureuxd’etreparmivousPrésentation Hugues WerthJe suislà pour quel’onfasse un peumieuxconnaissanceEt vousprésenterLinkedIN, ses solutions de communication (rien à vendre)et surtoutvousmontrer comment linkedinpeuêtre un vecteur de génération de trafic
tous sur Facebook?Qui n’est pas sur Linkedin?citer Reid Hoffman / fondateur de LinkedIn.Interview grand quotidien FRDistinguer 3 grandes familles de réseauxPositionner ces reséauxAu-delà de l’audience il est important de parler de contexte de communicationVous le savez tous : chaque réseau à son utilité et se positionne dans un contexte spécifique3 contextes différents 3 images différentes :FACEBOOK = BBQ / à la maison / entre amis ou en famille - vie privée / photos / video / like / commentaires / histoiresTWITTER = Kiosque à journaux - fil d’actualité / statut / nouvelles infos / on se pose des questions / on répondLINKEDIN = Le bureau - profil, informations, opportunités, job
D’où viennent ces chiffres ?Avons réalisé une étude auprès des membres et on peut en tirer 2 enseignements>une grande majorité des personnes sondées consièrent qu’il est necessaire de séparerRéseaux complemetairesUne plus grande résonnance, un plus fort impact (73% des personnes ont confiance en LinkedIn vs 35% Twitter et 25% FB)Quand on parle de contexte et de positionnementLinkedIn a vraiment trouvé sa placel’on y partage pas les même informations, on adresse pas les mêmes messagesSi votre marque cherche à atteindre des professionnels dans un environnement de confiance, LinkedIn est un support privilégié84% de cescandidatspassifsestimentleurréseau utile, voireessentiel, à la réalisation de leurobjectifprofessionnel** Etude IPSOS pour LinkedIn – Mars 2011
Qu’est ce qu’on fait sur LinkedInEtre visible, etmieuxréférencéGestion de notre e-réputation / identité professionnelle en ligne /d’être visible en tant que ProfessionnelsTransformer sesrelations en opportunités, Garder le contact avec relations professionnels / connaissancesEntrer en contact avec partenaires / clients / fournisseursRenforcer son expertise / informations & recommendations de son réseauS’informer, benchmarker, se tenir au courant, comparer, suivre grâce à la viralisation de l’information S’exprimer
Le saviez-vous ? Un profil avec photo augmente sa visibilité par 7 lors d’une recherche sur LinkedIn !It makes it easier to recognize you. If I’m meeting you in person for the first time, having seen your photo will put me at ease knowing who I should be looking for. Similarly, if we’ve met in person and you send me an invitation to connect online, seeing your photo will help me remember you.Simply put, it humanizes you. I don’t want to connect with an anonymous account. I want to connect with a person. And, yes, this means that it’s time to finally add a photo to your LinkedIn profile if you haven’t yet taken the plunge.
Il ne s’agit pas la de faire de la redite sur votre fonction/métier mais de faire une description brève de missions/objectifs par exemple.The tagline can succinctly explain what the organization does, in the eyes of potential users/members/customers/, so they can see themselves joining and belonging. So, as a simple example, your tagline could be: "Helping You Grow Your Business"
Et un profil avec 2 expériences récentes augmente sa visibilité par 12 lors d’une recherche sur LinkedInVous êtes dans une opérationseduction!: vous avez 10 secondes pour faire la différence! Soyez bref, percutant et direct
5 skills minimumSEO (Search Engine Optimisation) is very important on LinkedIn so optimise your profile with keywords related to your position and the role you want. Think like a recruiter and what they would search forBe specific and don’t lie
50 connections minimum
3 reco mini
When it comes to Groups… Join many. There are more than 800,000 groups on LinkedIn, and you can set up daily or weekly Group digests. Join recruiting groups to stay up to speed on your job, or join groups that are relevant to your key focused on industry, role or function. They’ll help you keep your finger on the pulse of the market. talent pools— Participate in a few. Get involved in a few select groups to brand yourself as an expert. Again, it’s all about building your personal brand as a recruiter. Don’t just post an open job or plug for your company here or there—when you participate, make sure it counts. Post thoughtful questions, articles the group might like, and unbiased responses to their conversations. Run one. We’ve seen our customers create groups about their companies, their industries, functional areas or niches in which they’re particularly strong—and they use these groups for employment branding, pipeline building, and even sourcing. Figure out what’s best for your company and you recruiting strategy, and go for it.And don’t forget to promote and drive traffic to your group once you’ve created it—link to it from your career page and your profile, and encourage your recruiters to do the same.1% des membressontproactifs9% reactifs90%sontpassifs
Did you know that LinkedIn has mobile apps for the iPhone, Blackberry, and Android – even for feature phones (i.e. the non-smartphone variety, which make up 80% of cell phones sold around the world today)?In fact, mobile is our fastest-growing segment today, with 400% year-over-year growth in mobile page views. In the third quarter of 2011, mobile accounted for over 10% of all LinkedIn page views and more than 12% of unique visitors.What that means: your candidates are connecting with us on the go, and you need to be doing that too! Download and use our mobileapps to use many key LinkedIn features on the go: checking out what your network is saying, viewing and responding to InMails, monitoring breaking news on LinkedIn Today and much more. What’s more, if you have an iPhone, you’re in luck – our Cardmunch app will make networking a breeze by digitizing business cards in a flash.This is an app that scans business cards using the camera on your phone, then maps that individual to their LinkedIn profile based on the contact information on their card and shows you all the great info you want to see – common connections, past work experience, education and more.From there, you can add the individual to your phone contacts, and even add notes on the go. If you haven’t already thrown away that rolodex, now’s the time.
70% des membres de LI sont dans des entreprises >1000 salariés.
