Build your brand awareness to increase leads and drive revenue. This short presentation offers 12 ideas from experienced B2B Marketers to build your brand awareness.

1. http://FusionMarketingPartners.com/ 12 Great Strategiesto Build Your Brand and Increase Awareness Christopher Ryan, CEO Fusion Marketing Partners

2. Why Build Your Brand Awareness? More Leads, More Revenue Businesses often express the desire (desperation!) for more leads and more revenue. But marketing and sales is a continuum, and it starts with awareness. For example: Business decision-makers are much more likely to buy from a familiar company. Prospects who are already aware of you are much more likely to buy quickly and with less price sensitivity than those who are unaware.

3. What is Your Brand? Brand Position: the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Brand Promise: what you promise to deliver to your customers when doing business with you. You want your brand position = brand promise Next: Ideas to build your brand awareness.

4. Awareness Building Ideas 1-3 1. Craft a compelling and differentiated brand promise that is based on reality. 2. Build your brand promise around a Big Idea. 3. Build a brand promise that is specific and offer-based.

5. Awareness Building Ideas 4-6 4. Practice Pull Marketing techniques to generate low-cost and high-quality awareness. 5. Use powerful and compelling words to drive your message home. 6. Treat social media as a long-term and cumulative process instead of a quick fix.

6. Awareness Building Ideas 7-9 7. Use blogging as your first tool for B2B social media success. 8. Use LinkedIn as your second tool for B2B social media success. 9. Use Twitter as your third tool for B2B social media success. http://fusionmarketingpartners.com/ebook/

7. Awareness Building Ideas 10-12 10. To stand out in B2B public relations, align your PR efforts with the rest of your pull marketing strategy. 11. Think outside the box when it comes to B2B PR by being personal, unique, fun and sticky. 12. Use the art of “friendly persistence” to constantly expand your Circle of Marketing Influence.

9. PUSH Marketing vs. PULL Marketing: Which Should You Pursue?

10. How to Use Social Media to Build Awareness: Pace Yourself!

11. Five Rules for B2B Public Relations Success.

13. Voted as Top 100 U.S. Marketer by Target Marketing Magazine and frequent writer and speaker on marketing and technology topics

14. Author of How to Create an Unstoppable Marketing and Sales Machine and three other books on B2B marketingChristopher Ryan, CEO http://fusionmarketingpartners.com