In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. For B2B sales and marketing professionals who want to improve their practice and results, one of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve. With that in mind, here are five key trends that can contribute to your success in 2014.

1. Sales & Marketing Trends
B2B Sales and Marketing
Trends 2014
Christopher Ryan
info@fusionmarketingpartners.com

2. Enhance Your Strategy
In the rapidly evolving B2B arena,
knowing the key trends can help
you refine, adjust, or enhance your
strategy.

3. Reflect on Progress
One of the best things about the
end of the year holidays is using
some of these slower days to
reflect on progress, review the
achievements and challenges of
the past year, and think ahead to
how your strategy can evolve and
improve.

4. Trend 1: Content
Increased importance of content
marketing –
Google’s recent Panda, Hummingbird, and Penguin
rollouts have changed the keyword game.
Keyword driven SEO shops are rebranding
themselves as content experts.
Search is based on high-quality content with more
relevant copy than keyword packing.

5. Trend 2: Visual Storytelling
Multimedia and Visual
Storytelling –
Start thinking like publishers – Tell a story.
Use pictures and other visual media to illustrate
your story.
Pictures, videos, SlideShare presentations, and
infographics are great ways to capture your
audience’s attention.

6. Trend 3: Disintermediation
Disintermediation of the field
sales force –
The selling process is giving way to the buying
process.
Today’s reps do not engage with the buyer until
much later in the sales cycle – after the buyer has
sifted through and done hard comparisons.
This is why online content is a critical factor.

7. Trend 4: Mobile
Mobile Friendly Content –
Major search engine optimization is a good start,
but go the mobile mile to keep customers.
More and more will access your site via mobile
devices – you often only get one shot.
This design is rapidly moving from a the “nice to
have” to the “must have” category.

8. Trend 5: Sales Response
Sales response time is crucial –
The internet has sharpened the human desire for
immediate gratification.
The future belongs to the quick and nimble.
Research shows that delaying a follow-up call by a
few hours can have a negative impact on your
close rate.

9. Major Trends
These are the major trends
that are shifting how we
deliver results for our clients –
while it is a good starter list –
your perspective may be
different.
View the full article here

10. Check Back!
Check back in the coming weeks to
learn more about B2B marketing and
lead generation!
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11. About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Christopher Ryan, CEO
info@fusionmarketingpartners.com
719-357-6280
Lots more information at:
http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)