Every position I have held has involved the use of marketing and sales technologies. The May 2017 chiefmartech.com
Marketing Technology Landscape now contains over 5,000 vendors. And trend data from CSO Insights confirms that companies who are hitting their revenue targets and reps who make their quotas are flat or declining. This means that throwing more technology at the problem is not necessarily the solution.
Read on for my experiences with these various technologies. You'll discover some of the reasons why I (usually) love sales and marketing technology, and why I sometimes hate it.
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