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The	World	in	2025	|	Emerging	Insights	From	Future	Agenda	2.0	
	SMU	|	Singapore	|	5	November	2015	
	Dr	Tim	Jones	|	Programme	Director
Future	Agenda	
The	Future	Agenda	is	the	world’s	largest	open	foresight	program		
that	accesses	mulFple	views	of	the	next	decade		
so	all	can	be	beHer	informed	and	sFmulate	innovaFon.
Looking	Forwards	
OrganisaFons	increasingly	want	to	idenFfy	and	understand	
	both	the	anFcipated	and	unexpected	changes		
so	that	they	can	be	beHer	prepared	for	the	future.
Future	Agenda	1.0	Top	Insights	for	2020	
From	the	2010	program,	52	key	insights	on	the	next	decade	were	shared	
widely	and	have	been	extensively	used	by	organisaFons	around	the	world.		
And	Future	Agenda	became	the	world’s	largest	open	foresight	plaNorm.
Future	Agenda	in	Numbers	
The	first	Future	Agenda	programme	engaged	a	wide	range	of	views	in	
	25	countries.	Future	Agenda	2.0	has	doubled	the	face-to-face	interacFon		
and	significantly	raised	online	sharing,	debate	and	discussion.	
Future	Agenda	1.0	
	
1	HOST	
16	TOPICS	
25	COUNTRIES	
50	WORKSHOPS	
1500	ORGANISATIONS	
Future	Agenda	2.0	
	
50	HOSTS	
25	TOPICS	
38	COUNTRIES	
112	WORKSHOPS	
5000	ORGANISATIONS
Future	Agenda	2.0	Topics	
The	second	version	of	the	Future	Agenda	program	is	taking	place		
during	2015	and	has	been	addressing	20+	topics	via	100+	events	in	
	45	ciFes	in	38	countries	in	partnership	with	around	50	core	hosts.	
Ageing	
CiOes	
Company	
ConnecOvity	
Data	
EducaOon	
Energy	
Food	
Government	
Health	
Learning	
Loyalty	
Payments	
Privacy	
Resources	
Transport	
Travel	
Water	
Wealth	
Work
Eight	Key	Themes	
Across	the	mulFple	discussions,	86	emerging	issues	seem	to	be	touching		
upon	and	connecFng	with	eight	underlying,	and	interwoven,	themes.	
Many	of	these	provide	significant	opportuniFes	for	innovaFon.	
The	Five	
CertainOes	
Interconnected	
Systems	
The	Data	
RevoluOon	
Unequal		
Access	
Our		
Habitat	
Beliefs	and	
Belonging		
Power	and	
Influence	
Changing	
Business
Five	CertainOes
Imbalanced	PopulaOon	Growth	
A	growing	populaFon	is	adding	another	billion	people	but	it	is	also	rapidly	ageing:	
	A	child	born	next	year	will	live	6	months	longer	than	one	born	today.	While	migraFon	
helps	to	rebalance	some	socieFes,	increasing	dependency	raFos	challenge	all.
ShiVing	Power	and	Influence	
The	centre	of	gravity	of	economic	power	conFnues	shi_ing	eastwards,	back	to		
where	it	was	200	years	ago.	Recent	superpowers	seek	to	moderate	the	pace	of		
change	but	the	realiFes	of	populaFon	and	resource	locaFons	are	immoveable.
Everything	Connected	
By	2025	over	1	trillion	sensors	are	connected	to	mulFple	networks:	Everything	that	
can	benefit	from	a	connecFon	will	have	one.	We	deliver	10,000x	more	data	100x		
more	effecFvely	but	need	to	make	sense	of	the	informaFon	that	flows.
Interconnected	Systems
Air	Quality	
Rising	air	polluFon	in	many	emerging	ciFes	is	killing	people	and	becomes		
the	visible	catalyst	for	changing	mind-sets.	It	drives	public	support	for	new		
policies	across	health,	energy,	transportaFon	and	urban	design.
Food	Waste	
The	30-50%	of	food	wasted	either	in	the	supply	chain	or	in	consumpFon	could	feed	
another	3	billion	every	day.	Focus	is	on	using	data	to	opFmise	distribuFon	and		
storage	in	developing	countries	and	enabling	beHer	consumer	informaFon	in	others.
Urban	Obesity	
Mass	urbanisaFon,	reduced	acFvity	and	poor	diets	are	acceleraFng	the	rise	of	obesity.	
As	half	the	global	populaFon	is	overweight,	levels	of	obesity	in	most	ciFes	are	growing	
fast	and	the	associated	healthcare	burden	will	soon	account	for	5%	of	global	GDP.
The	Data	RevoluOon
The	Increasing	Value	of	Data	
As	organisaFons	grab	more	data,	it	becomes	a	currency	with	a	value	and	a	price:		
It	therefore	requires	marketplaces	–	transparent	ecosystems	for	trading	data	
	-	so	anything	that	is	informaFon	is	represented	in	data	marketplaces.
Data	Ownership	
Individuals	recognize	the	value	of	their	digital	shadows,	privacy	agents	and	data	
brokers	curate	clients’	data	sets	while	personal	data	stores	give	us	transparent	control	
of	our	informaFon:	We	retain	more	ownership	of	our	data	and	opt	to	share	it.
Ethical	Machines	
Machines	are	as	smart	as	humans	as	automaFon	spreads	beyond	trading	and	drones	
to	driverless	cars	and	managing	systemic	risk.	As	we	approach	technology	singularity,	
autonomous	robots	and	algorithms	make	ethical	judgments	that	impact	life	or	death.
Unequal	Access
Rising	Youth	Unemployment	
With	unemployment	rates	already	over	50%	in	some	naFons,	access	to	work	is	a	rising	
barrier	to	many.	Especially	across	North	Africa,	the	Middle	East	and	southern	Europe,	
a	lost	generaFon	of	100m	fails	to	connect	with	and	gain	from	global	growth.
EducaOon	RevoluOon	
Networked	schools	and	learning	plaNorms	encourage	self-organised	educaFon		
for	all.	Teachers	provide	prompts,	not	answers,	and	help	students	learn	from		
one	another.	Non-linear	high	content	learning	becomes	the	global	norm.
Our	Habitat
Housing	Everyone	
Mass	migraFon	and	localised	populaFon	explosions	drive	up	the	cost	of	both		
housing	access	and	home	ownership.	In	many	ciFes,	this	leads	to	the	development		
of	new	living	spaces	and	ownership	models	that	try	to	accommodate	more	of	us.
Off-Planet	Living	
Rapid	technological	advances,	coupled	with	the	ambiFons	of	emerging	powers	and	
wealthy	individuals,	lead	to	a	new	race	to	colonise	space.	A	priority	in	this	is		
long-term	habitaFon	on	Mars	as	the	seed	for	a	future	New	World	migraFon.
Preparing	for	Resilience	
As	we	move	forward	wider	recogniFon	of	adaptaFon	to	climate	change	plays		
an	increasingly	important	role	in	defining	and	shaping	both	governmental		
and	business	ahtudes	and	risk	strategies.
AcceleraOng	Displacement	
A	faster	changing	climate	and	rapidly	increasing	inequaliFes	of	opportunity	add		
to	conflict	as	sFmulus	for	mass	migraFon	north	at	an	unprecedented	scale.		
Over	1	billion	are	on	the	move	over	the	next	30	to	50	years.
Beliefs	and	Belonging
Social	CoagulaOon	
Geographically	disparate	groups	(re)connect	to	reinforce	ideas	and	exclude		
others	-	creaFng	opportuniFes	to	reinforce	ideas	and	normalise	acFons		
which	otherwise	might	seem	extreme	as	they	grow	more	powerful.
Aging	in	Community	
Individuals,	families	as	well	as	healthcare	payers	desire	to	keep	older		
people	living	healthy	and	independent	loner.	This	requires	upgraded	infrastructure,	
transportaFon	systems	and	thoughNul	products	and	services.
The	Age	of	Women	
In	many	regions,	women	have	greater	control,	influence	and	increased	leadership	
parFcipaFon.	This	changes	decision-making,	strengthens	the	representaFon		
of	the	feminine	view	and	helps	to	drive	more	balanced	acFons.
Power	and	Influence
New	World	Order	
As	demographic	shi_s,	new	alliances	and	economic	challenges	re-align	global		
power	and	influence,	new	leaders	emerge	and	control	in	the	world	changes		
in	favour	of	some	-	but	with	others	sFll	holding	the	balance.
Africa	Growth	
Despite	concerns	around	governance	and	corrupFon,	the	aHracFon	of	rising	
populaFons,	a	growing	workforce,	500m	new	middle	class	consumers	and	conFnued	
resource	supplies	aHract	mulFple	global	brands	to	make	Africa	the	#1	target	market.
Purpose	of	Companies	
Successful	organisaFons	align	their	purpose	with	addressing	specific	societal	and	
stakeholder	needs	and	move	beyond	just	focusing	on	creaFng	shareholder	value.		
A	mulF-capital	approach	to	integrated	reporFng	takes	hold	and	spreads.
Changing	Business
Speed	to	Scale	
Greater	global	connecFvity,	growing	average	consumer	wealth,	broader	reach		
and	the	adopFon	of	standard	plaNorms	all	combine	to	accelerate	the		
Fme	to	1bn	customers	for	start-ups	and	new	corporate	ventures	alike.
Digital	Money	
Cash	is	gradually	replaced	by	digital	money	providing	consumers	with	more	
convenience	and	choice	–	and	organisaFons	with	lower	cost	transacFons.		Wider	
adopFon	enables	new	offers	to	proliferate	–	including	in	the	black	economy.
OrganisaOon	3.0	
New	forms	of	flaHer,	project-based,	collaboraFve,	virtual,	informal		
organisaFons	dominate	-	enabled	by	technology	and	a	global	mobile	workforce.		
As	such	the	nature	of	work	and	the	role	of	organisaFon	itself	blurs.
Future	Agenda	
84	Brook	Street	
London	
W1K	5EH	
+44	203	0088	141	
futureagenda.org	
The	world’s	leading	open	foresight	program	
What	do	you	think?	
Join	In	|	Add	your	views	into	the	mix	
	
www.futureagenda.org

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Future agenda 2.0 Singapore SMU 05 11 2015