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The	
  Future	
  of	
  the	
  Connected	
  Vehicle	
  |	
  Munich	
  |	
  29	
  July	
  2015	
  
Context	
  
As	
  the	
  impact	
  digital	
  increases	
  and	
  new	
  business	
  models	
  emerge,	
  the	
  	
  
world	
  of	
  connected	
  cars,	
  truck	
  and	
  other	
  vehicles	
  is	
  undergoing	
  significant	
  
change	
  and	
  how	
  this	
  is	
  manifested	
  is	
  of	
  interest	
  to	
  many.	
  
Future	
  Agenda	
  
The	
  Future	
  Agenda	
  is	
  the	
  world’s	
  largest	
  open	
  foresight	
  program	
  	
  
that	
  accesses	
  mulIple	
  views	
  of	
  the	
  next	
  decade	
  	
  
so	
  all	
  can	
  be	
  beKer	
  informed	
  and	
  sImulate	
  innovaIon.	
  
Looking	
  Forwards	
  
OrganisaIons	
  increasingly	
  want	
  to	
  idenIfy	
  and	
  understand	
  
	
  both	
  the	
  anIcipated	
  and	
  unexpected	
  changes	
  	
  
so	
  that	
  they	
  can	
  be	
  beKer	
  prepared	
  for	
  the	
  future.	
  
Future	
  Agenda	
  1.0	
  Top	
  Insights	
  for	
  2020	
  
From	
  the	
  2010	
  program,	
  52	
  key	
  insights	
  on	
  the	
  next	
  decade	
  	
  
were	
  shared	
  widely	
  via	
  books,	
  cards	
  and	
  online	
  and	
  have	
  been	
  
	
  extensively	
  used	
  by	
  organisaIons	
  around	
  the	
  world.	
  
Future	
  Agenda	
  in	
  Numbers	
  
The	
  first	
  Future	
  Agenda	
  programme	
  engaged	
  a	
  wide	
  range	
  of	
  views	
  in	
  
	
  25	
  countries.	
  Future	
  Agenda	
  2.0	
  is	
  doubling	
  the	
  face-­‐to-­‐face	
  interacIon	
  	
  
and	
  significantly	
  raising	
  online	
  sharing,	
  debate	
  and	
  discussion.	
  
Future	
  Agenda	
  1.0	
  
	
  
1	
  HOST	
  
16	
  TOPICS	
  
25	
  COUNTRIES	
  
50	
  WORKSHOPS	
  
1500	
  ORGANISATIONS	
  
Future	
  Agenda	
  2.0	
  
	
  
50	
  HOSTS	
  
20+	
  TOPICS	
  
40	
  COUNTRIES	
  
100	
  WORKSHOPS	
  
2500	
  ORGANISATIONS	
  
Future	
  Agenda	
  2.0	
  Topics	
  
The	
  second	
  version	
  of	
  the	
  Future	
  Agenda	
  program	
  is	
  taking	
  place	
  	
  
during	
  2015	
  and	
  is	
  addressing	
  20	
  topics	
  via	
  100	
  events	
  in	
  
	
  50	
  ciIes	
  in	
  40	
  countries	
  with	
  around	
  50	
  core	
  hosts.	
  
Ageing	
  
CiNes	
  
Company	
  
ConnecNvity	
  
Data	
  
EducaNon	
  
Energy	
  
Food	
  
Government	
  
Health	
  
Learning	
  
Loyalty	
  
Payments	
  
Privacy	
  
Resources	
  
Transport	
  
Travel	
  
Water	
  
Wealth	
  
Work	
  
The	
  Process	
  
20	
  iniIal	
  perspecIves	
  on	
  the	
  future	
  kicked	
  off	
  the	
  Future	
  Agenda	
  	
  
discussions	
  taking	
  place	
  across	
  5	
  conInents	
  from	
  Feb	
  to	
  July	
  2015.	
  	
  
These	
  are	
  iniIal	
  views	
  to	
  be	
  shared,	
  challenged	
  and	
  enhanced.	
  	
  
IniIal	
  
PerspecIves	
  
Q4	
  2014	
  
Global	
  
Discussions	
  
Q1/2	
  2015	
  
Insight	
  
Synthesis	
  
Q3	
  2015	
  
Sharing	
  	
  
Output	
  
Q4	
  2015	
  
The	
  Future	
  of	
  the	
  Connected	
  Vehicle	
  	
  
From	
  the	
  discussions	
  so	
  far,	
  there	
  are	
  many	
  issues	
  that	
  relate	
  to	
  the	
  	
  
future	
  of	
  the	
  connected	
  car	
  both	
  from	
  within	
  and	
  outside	
  the	
  automoIve	
  
sector.	
  These	
  will	
  be	
  built	
  upon	
  in	
  Munich	
  on	
  29th	
  July.	
  
Intelligent	
  Highways	
  
Mesh	
  networks	
  and	
  ubiquitous	
  mobile	
  connecIons	
  	
  
deliver	
  automated	
  highways	
  to	
  improve	
  safety,	
  	
  
increase	
  capacity	
  and	
  reduce	
  congesIon.	
  
Autonomous	
  Vehicles	
  
Led	
  by	
  urban	
  delivery	
  pods	
  and	
  long	
  distance	
  trucks,	
  	
  
the	
  rise	
  of	
  automaIcally	
  driven	
  vehicles	
  leads	
  to	
  the	
  	
  
reinvenIon	
  of	
  the	
  travel	
  experience	
  around	
  infotainment.	
  
Digital	
  Showrooms	
  
Vehicle	
  selecIon	
  and	
  purchase	
  takes	
  place	
  on	
  the	
  high	
  street	
  	
  
and	
  in	
  shopping	
  malls	
  with	
  immersive	
  digital	
  experience	
  	
  
replacing	
  edge	
  of	
  town	
  physical	
  car	
  dealerships.	
  	
  
Smart	
  Cars	
  
Every	
  vehicle	
  has	
  thousands	
  of	
  sensor-­‐connected	
  computers	
  	
  
that	
  collecIve	
  provide	
  the	
  intelligent	
  car	
  able	
  to	
  monitor	
  	
  
itself,	
  its	
  environment	
  and	
  its	
  passengers.	
  	
  
Declining	
  Cost	
  of	
  Ownership	
  
Increased	
  compeIIon,	
  system	
  efficiency	
  and	
  more	
  open	
  
pricing	
  leads	
  to	
  a	
  net	
  decline	
  in	
  the	
  ongoing	
  cost	
  of	
  ownership	
  	
  
of	
  a	
  vehicle	
  acer	
  purchase.	
  
Pervasive	
  Leasing	
  
Driven	
  by	
  a	
  combinaIon	
  of	
  sustainability,	
  new	
  business	
  model	
  	
  
and	
  convenience	
  factors,	
  leasing	
  becomes	
  the	
  predominant	
  	
  
mode	
  of	
  vehicle	
  access	
  for	
  all:	
  By	
  the	
  hour,	
  day	
  or	
  year.	
  
Electric	
  Car	
  Services	
  
The	
  growth	
  in	
  electric	
  vehicles	
  brings	
  with	
  it	
  the	
  advent	
  of	
  a	
  	
  
completely	
  new	
  service	
  experience	
  with	
  remote	
  socware	
  uploads,	
  	
  
super-­‐fast	
  diagnosis	
  and	
  plug-­‐and-­‐play	
  component	
  swap.	
  
Automated	
  Trucks	
  
Autonomous	
  and	
  driverless	
  trucks	
  are	
  now	
  starIng	
  to	
  have	
  impact.	
  The	
  vision	
  
of	
  long-­‐distance	
  platoons	
  of	
  trucks	
  all	
  running	
  on	
  intelligent	
  highways	
  without	
  
drivers	
  has	
  been	
  a	
  topic	
  for	
  some	
  years...	
  but	
  the	
  reality	
  is	
  not	
  far	
  away.	
  
Last	
  Mile	
  Efficiency	
  
The	
  benefits	
  to	
  be	
  gained	
  from	
  bringing	
  the	
  same	
  level	
  of	
  efficiency	
  to	
  the	
  	
  
last	
  mile	
  as	
  there	
  is	
  to	
  the	
  first	
  thousand	
  is	
  aKracIng	
  aKenIon:	
  There	
  will	
  	
  
be	
  more	
  focus	
  on	
  reducing	
  inefficiencies	
  around	
  the	
  final	
  part	
  of	
  delivery.	
  
PredicNve	
  Remote	
  Maintenance	
  
F1	
  and	
  satellite	
  technology	
  is	
  applied	
  at	
  scale	
  enabling	
  car	
  	
  
manufacturers	
  to	
  conInuously	
  monitor	
  vehicles,	
  diagnose	
  	
  
any	
  future	
  faults	
  in	
  advance	
  and	
  remotely	
  update	
  socware.	
  	
  
Drive	
  Thru	
  Servicing	
  	
  
With	
  pre-­‐arrival	
  diagnosis	
  the	
  norm,	
  drivers	
  opt	
  to	
  take	
  their	
  	
  
vehicles	
  to	
  locaIons	
  able	
  to	
  do	
  a	
  full	
  service	
  in	
  30	
  minutes	
  	
  
while	
  they	
  have	
  a	
  coffee,	
  relax	
  and	
  browse	
  the	
  net.	
  
Uninformed	
  Customers	
  
As	
  efficiency	
  improves	
  and	
  automaIon	
  grows,	
  drivers	
  are	
  	
  
ignorant	
  of	
  how	
  vehicles	
  work	
  and,	
  especially	
  in	
  fast	
  growing	
  
economies,	
  unaware	
  of	
  anything	
  under	
  the	
  bonnet.	
  
The	
  Fourth	
  Space	
  
As	
  tradiIonal	
  tasks	
  become	
  more	
  automated	
  and	
  Ime	
  is	
  freed	
  up,	
  the	
  	
  
ability	
  to	
  do	
  other	
  acIviIes	
  within	
  the	
  vehicle	
  environment	
  is	
  embraced	
  by	
  all	
  
–	
  it	
  enables	
  the	
  car	
  to	
  be	
  as	
  producIve	
  as	
  home	
  or	
  work	
  spaces.	
  
Insuring	
  the	
  System	
  
As	
  cars	
  no	
  longer	
  crash	
  and	
  nothing	
  is	
  stolen,	
  vehicle	
  insurance	
  shics	
  	
  
from	
  the	
  individual	
  and	
  their	
  car	
  to	
  whole	
  fleets	
  and,	
  ulImately,	
  the	
  	
  
enIre	
  system.	
  This	
  significantly	
  changes	
  how	
  risk	
  is	
  managed	
  and	
  shared.	
  	
  
OpNmal	
  Experience	
  
Demand	
  growth	
  will	
  be	
  driven	
  by	
  new	
  data	
  apps,	
  device	
  types	
  and	
  connected	
  
objects	
  all	
  sharing	
  the	
  same	
  network.	
  Every	
  user	
  -­‐	
  human,	
  machine	
  or	
  object	
  -­‐	
  
will	
  expect	
  a	
  personalised	
  and	
  consistent	
  experience	
  across	
  all	
  touch	
  points.	
  
Perfectly	
  Informed	
  Consumers	
  
BeKer	
  informaIon	
  of	
  cost,	
  quality,	
  benefit	
  and	
  availability	
  	
  
enables	
  consumers	
  to	
  set	
  the	
  right	
  price	
  for	
  products	
  and	
  	
  
services	
  and	
  buyers	
  pay	
  sellers	
  what	
  they	
  want.	
  
Transparent	
  Pricing	
  
Consumers,	
  supply	
  chains	
  and	
  regulators	
  share	
  informaIon	
  	
  
openly	
  and	
  force	
  manufacturers	
  and	
  retailers	
  to	
  be	
  more	
  	
  
transparent	
  about	
  costs	
  and	
  accountable	
  for	
  errors.	
  
Everything	
  Connected	
  	
  
By	
  2025,	
  >50	
  billion	
  objects	
  and	
  >1	
  trillion	
  sensors	
  will	
  be	
  connected	
  to	
  
networks	
  –	
  many	
  of	
  which	
  are	
  mobile.	
  These	
  generate	
  diverse	
  use-­‐cases	
  from	
  
mulI-­‐cast	
  /	
  broadcast	
  of	
  live	
  video	
  feeds	
  across	
  mulIple	
  areas	
  of	
  applicaIon.	
  	
  
Access	
  Not	
  Ownership	
  
Rising	
  sustainability	
  imperaIves	
  and	
  increasing	
  	
  
cost	
  of	
  ownership	
  all	
  shic	
  the	
  balance	
  from	
  	
  
ownership	
  to	
  access	
  and	
  we	
  prefer	
  to	
  rent	
  than	
  buy.	
  	
  
Value	
  of	
  Data	
  
There	
  is	
  undoubtedly	
  a	
  huge	
  economic	
  incenIve	
  to	
  generate	
  and	
  collect	
  data	
  
from	
  whatever	
  sources	
  it	
  becomes	
  available.	
  As	
  more	
  data	
  from	
  more	
  things	
  
becomes	
  available,	
  we	
  can	
  expect	
  to	
  see	
  a	
  data	
  “land	
  grab”	
  by	
  organisaIons.	
  	
  
A	
  Data	
  Marketplace	
  	
  
Data	
  is	
  a	
  currency,	
  it	
  has	
  a	
  value	
  and	
  a	
  price,	
  and	
  therefore	
  requires	
  a	
  	
  
market	
  place.	
  An	
  ecosystem	
  for	
  trading	
  data	
  is	
  emerging	
  and	
  anything	
  	
  
that	
  is	
  informaIon	
  is	
  represented	
  in	
  a	
  new	
  data	
  marketplace.	
  	
  
BeWer	
  Storage	
  
Improvements	
  in	
  baKery	
  and	
  hydrogen	
  energy	
  storage	
  make	
  renewable	
  energy	
  
more	
  reliable	
  and	
  so	
  accelerate	
  electric	
  vehicle	
  growth	
  and	
  support	
  greater	
  
distributed	
  generaIon.	
  This	
  has	
  the	
  potenIal	
  to	
  enable	
  a	
  behaviour	
  change.	
  
5G	
  Era	
  
The	
  5G	
  era	
  encompasses	
  Gbps	
  mobile	
  broadband	
  but	
  evolves	
  to	
  an	
  	
  
opImsied	
  architecture	
  that	
  integrates	
  mulIple	
  fixed	
  and	
  wireless	
  	
  
networks	
  and	
  supports	
  flexible	
  spectrum	
  usage	
  with	
  high	
  spectral	
  efficiency.	
  
Security	
  and	
  Privacy	
  by	
  Design	
  
The	
  trust	
  of	
  users	
  is	
  fragile	
  and	
  can	
  only	
  be	
  sustained	
  by	
  embedding	
  	
  
privacy	
  and	
  security	
  in	
  products	
  and	
  processes	
  to	
  provide	
  	
  
transparency,	
  choice	
  and	
  individual	
  parIcipaIon.	
  	
  
CogniNve	
  Networks	
  	
  
In	
  using	
  big-­‐data	
  analyIcs	
  and	
  machine	
  learning,	
  networks	
  become	
  cogniIve	
  
enough	
  to	
  operate	
  themselves	
  at	
  the	
  most	
  opImal	
  cost	
  -­‐	
  while	
  understanding	
  
user’s	
  needs	
  and	
  automaIcally	
  delivering	
  the	
  best	
  experience	
  in	
  real-­‐Ime.	
  
Linkability	
  of	
  Open	
  Data	
  
No	
  data	
  will	
  be	
  truly	
  anonymous:	
  Current	
  open	
  data	
  pracIce	
  assumes	
  that	
  
technology	
  will	
  be	
  not	
  be	
  able	
  to	
  relink	
  it	
  to	
  its	
  source.	
  This	
  is	
  not	
  the	
  
	
  case	
  and	
  so,	
  by	
  2025,	
  we	
  will	
  see	
  different	
  levels	
  of	
  de-­‐idenIficaIon.	
  	
  
Paying	
  for	
  Privacy	
  	
  
We	
  do	
  not	
  currently	
  understand	
  the	
  value	
  of	
  our	
  data	
  or	
  how	
  it	
  is	
  	
  
being	
  used	
  and	
  so	
  are	
  giving	
  it	
  away.	
  In	
  the	
  future	
  we	
  might	
  be	
  willing	
  	
  
to	
  pay	
  more	
  for	
  our	
  privacy	
  than	
  the	
  data	
  we	
  share.	
  	
  
Data	
  Islands	
  
Some	
  economies	
  seek	
  to	
  maintain	
  closed	
  or	
  parallel	
  networks,	
  independent	
  of	
  
global	
  systems.	
  Different	
  approaches	
  from	
  the	
  standard	
  are	
  developed	
  for	
  
major	
  populaIon	
  centres	
  and,	
  in	
  Ime,	
  could	
  have	
  global	
  reach.	
  
CiNes	
  Not	
  Countries	
  
CiIes	
  are	
  more	
  important	
  than	
  countries	
  and	
  increasingly	
  set	
  the	
  	
  
standards	
  as	
  cultural	
  connecIons	
  predominate	
  over	
  naIonal	
  	
  
idenIIes	
  and	
  urban	
  markets	
  group	
  around	
  common	
  issues.	
  
Rising	
  Cyber	
  Security	
  
Greater	
  interconnecIvity	
  and	
  the	
  Internet	
  of	
  Things	
  creates	
  new	
  	
  
vulnerabiliIes	
  for	
  governments	
  and	
  corporaIons	
  -­‐	
  as	
  the	
  unscrupulous	
  and	
  	
  
the	
  criminal	
  increasingly	
  seek	
  to	
  exploit	
  weakness	
  and	
  destroy	
  systems.	
  
Future	
  Agenda	
  
84	
  Brook	
  Street	
  
London	
  
W1K	
  5EH	
  
+44	
  203	
  0088	
  141	
  
futureagenda.org	
  
Im.jones@futureagenda.org	
  
The	
  world’s	
  leading	
  open	
  foresight	
  program	
  

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The future of the connected vehicle - 29 July 2015

  • 1. The  Future  of  the  Connected  Vehicle  |  Munich  |  29  July  2015  
  • 2. Context   As  the  impact  digital  increases  and  new  business  models  emerge,  the     world  of  connected  cars,  truck  and  other  vehicles  is  undergoing  significant   change  and  how  this  is  manifested  is  of  interest  to  many.  
  • 3. Future  Agenda   The  Future  Agenda  is  the  world’s  largest  open  foresight  program     that  accesses  mulIple  views  of  the  next  decade     so  all  can  be  beKer  informed  and  sImulate  innovaIon.  
  • 4. Looking  Forwards   OrganisaIons  increasingly  want  to  idenIfy  and  understand    both  the  anIcipated  and  unexpected  changes     so  that  they  can  be  beKer  prepared  for  the  future.  
  • 5. Future  Agenda  1.0  Top  Insights  for  2020   From  the  2010  program,  52  key  insights  on  the  next  decade     were  shared  widely  via  books,  cards  and  online  and  have  been    extensively  used  by  organisaIons  around  the  world.  
  • 6. Future  Agenda  in  Numbers   The  first  Future  Agenda  programme  engaged  a  wide  range  of  views  in    25  countries.  Future  Agenda  2.0  is  doubling  the  face-­‐to-­‐face  interacIon     and  significantly  raising  online  sharing,  debate  and  discussion.   Future  Agenda  1.0     1  HOST   16  TOPICS   25  COUNTRIES   50  WORKSHOPS   1500  ORGANISATIONS   Future  Agenda  2.0     50  HOSTS   20+  TOPICS   40  COUNTRIES   100  WORKSHOPS   2500  ORGANISATIONS  
  • 7. Future  Agenda  2.0  Topics   The  second  version  of  the  Future  Agenda  program  is  taking  place     during  2015  and  is  addressing  20  topics  via  100  events  in    50  ciIes  in  40  countries  with  around  50  core  hosts.   Ageing   CiNes   Company   ConnecNvity   Data   EducaNon   Energy   Food   Government   Health   Learning   Loyalty   Payments   Privacy   Resources   Transport   Travel   Water   Wealth   Work  
  • 8. The  Process   20  iniIal  perspecIves  on  the  future  kicked  off  the  Future  Agenda     discussions  taking  place  across  5  conInents  from  Feb  to  July  2015.     These  are  iniIal  views  to  be  shared,  challenged  and  enhanced.     IniIal   PerspecIves   Q4  2014   Global   Discussions   Q1/2  2015   Insight   Synthesis   Q3  2015   Sharing     Output   Q4  2015  
  • 9. The  Future  of  the  Connected  Vehicle     From  the  discussions  so  far,  there  are  many  issues  that  relate  to  the     future  of  the  connected  car  both  from  within  and  outside  the  automoIve   sector.  These  will  be  built  upon  in  Munich  on  29th  July.  
  • 10. Intelligent  Highways   Mesh  networks  and  ubiquitous  mobile  connecIons     deliver  automated  highways  to  improve  safety,     increase  capacity  and  reduce  congesIon.  
  • 11. Autonomous  Vehicles   Led  by  urban  delivery  pods  and  long  distance  trucks,     the  rise  of  automaIcally  driven  vehicles  leads  to  the     reinvenIon  of  the  travel  experience  around  infotainment.  
  • 12. Digital  Showrooms   Vehicle  selecIon  and  purchase  takes  place  on  the  high  street     and  in  shopping  malls  with  immersive  digital  experience     replacing  edge  of  town  physical  car  dealerships.    
  • 13. Smart  Cars   Every  vehicle  has  thousands  of  sensor-­‐connected  computers     that  collecIve  provide  the  intelligent  car  able  to  monitor     itself,  its  environment  and  its  passengers.    
  • 14. Declining  Cost  of  Ownership   Increased  compeIIon,  system  efficiency  and  more  open   pricing  leads  to  a  net  decline  in  the  ongoing  cost  of  ownership     of  a  vehicle  acer  purchase.  
  • 15. Pervasive  Leasing   Driven  by  a  combinaIon  of  sustainability,  new  business  model     and  convenience  factors,  leasing  becomes  the  predominant     mode  of  vehicle  access  for  all:  By  the  hour,  day  or  year.  
  • 16. Electric  Car  Services   The  growth  in  electric  vehicles  brings  with  it  the  advent  of  a     completely  new  service  experience  with  remote  socware  uploads,     super-­‐fast  diagnosis  and  plug-­‐and-­‐play  component  swap.  
  • 17. Automated  Trucks   Autonomous  and  driverless  trucks  are  now  starIng  to  have  impact.  The  vision   of  long-­‐distance  platoons  of  trucks  all  running  on  intelligent  highways  without   drivers  has  been  a  topic  for  some  years...  but  the  reality  is  not  far  away.  
  • 18. Last  Mile  Efficiency   The  benefits  to  be  gained  from  bringing  the  same  level  of  efficiency  to  the     last  mile  as  there  is  to  the  first  thousand  is  aKracIng  aKenIon:  There  will     be  more  focus  on  reducing  inefficiencies  around  the  final  part  of  delivery.  
  • 19. PredicNve  Remote  Maintenance   F1  and  satellite  technology  is  applied  at  scale  enabling  car     manufacturers  to  conInuously  monitor  vehicles,  diagnose     any  future  faults  in  advance  and  remotely  update  socware.    
  • 20. Drive  Thru  Servicing     With  pre-­‐arrival  diagnosis  the  norm,  drivers  opt  to  take  their     vehicles  to  locaIons  able  to  do  a  full  service  in  30  minutes     while  they  have  a  coffee,  relax  and  browse  the  net.  
  • 21. Uninformed  Customers   As  efficiency  improves  and  automaIon  grows,  drivers  are     ignorant  of  how  vehicles  work  and,  especially  in  fast  growing   economies,  unaware  of  anything  under  the  bonnet.  
  • 22. The  Fourth  Space   As  tradiIonal  tasks  become  more  automated  and  Ime  is  freed  up,  the     ability  to  do  other  acIviIes  within  the  vehicle  environment  is  embraced  by  all   –  it  enables  the  car  to  be  as  producIve  as  home  or  work  spaces.  
  • 23. Insuring  the  System   As  cars  no  longer  crash  and  nothing  is  stolen,  vehicle  insurance  shics     from  the  individual  and  their  car  to  whole  fleets  and,  ulImately,  the     enIre  system.  This  significantly  changes  how  risk  is  managed  and  shared.    
  • 24. OpNmal  Experience   Demand  growth  will  be  driven  by  new  data  apps,  device  types  and  connected   objects  all  sharing  the  same  network.  Every  user  -­‐  human,  machine  or  object  -­‐   will  expect  a  personalised  and  consistent  experience  across  all  touch  points.  
  • 25. Perfectly  Informed  Consumers   BeKer  informaIon  of  cost,  quality,  benefit  and  availability     enables  consumers  to  set  the  right  price  for  products  and     services  and  buyers  pay  sellers  what  they  want.  
  • 26. Transparent  Pricing   Consumers,  supply  chains  and  regulators  share  informaIon     openly  and  force  manufacturers  and  retailers  to  be  more     transparent  about  costs  and  accountable  for  errors.  
  • 27. Everything  Connected     By  2025,  >50  billion  objects  and  >1  trillion  sensors  will  be  connected  to   networks  –  many  of  which  are  mobile.  These  generate  diverse  use-­‐cases  from   mulI-­‐cast  /  broadcast  of  live  video  feeds  across  mulIple  areas  of  applicaIon.    
  • 28. Access  Not  Ownership   Rising  sustainability  imperaIves  and  increasing     cost  of  ownership  all  shic  the  balance  from     ownership  to  access  and  we  prefer  to  rent  than  buy.    
  • 29. Value  of  Data   There  is  undoubtedly  a  huge  economic  incenIve  to  generate  and  collect  data   from  whatever  sources  it  becomes  available.  As  more  data  from  more  things   becomes  available,  we  can  expect  to  see  a  data  “land  grab”  by  organisaIons.    
  • 30. A  Data  Marketplace     Data  is  a  currency,  it  has  a  value  and  a  price,  and  therefore  requires  a     market  place.  An  ecosystem  for  trading  data  is  emerging  and  anything     that  is  informaIon  is  represented  in  a  new  data  marketplace.    
  • 31. BeWer  Storage   Improvements  in  baKery  and  hydrogen  energy  storage  make  renewable  energy   more  reliable  and  so  accelerate  electric  vehicle  growth  and  support  greater   distributed  generaIon.  This  has  the  potenIal  to  enable  a  behaviour  change.  
  • 32. 5G  Era   The  5G  era  encompasses  Gbps  mobile  broadband  but  evolves  to  an     opImsied  architecture  that  integrates  mulIple  fixed  and  wireless     networks  and  supports  flexible  spectrum  usage  with  high  spectral  efficiency.  
  • 33. Security  and  Privacy  by  Design   The  trust  of  users  is  fragile  and  can  only  be  sustained  by  embedding     privacy  and  security  in  products  and  processes  to  provide     transparency,  choice  and  individual  parIcipaIon.    
  • 34. CogniNve  Networks     In  using  big-­‐data  analyIcs  and  machine  learning,  networks  become  cogniIve   enough  to  operate  themselves  at  the  most  opImal  cost  -­‐  while  understanding   user’s  needs  and  automaIcally  delivering  the  best  experience  in  real-­‐Ime.  
  • 35. Linkability  of  Open  Data   No  data  will  be  truly  anonymous:  Current  open  data  pracIce  assumes  that   technology  will  be  not  be  able  to  relink  it  to  its  source.  This  is  not  the    case  and  so,  by  2025,  we  will  see  different  levels  of  de-­‐idenIficaIon.    
  • 36. Paying  for  Privacy     We  do  not  currently  understand  the  value  of  our  data  or  how  it  is     being  used  and  so  are  giving  it  away.  In  the  future  we  might  be  willing     to  pay  more  for  our  privacy  than  the  data  we  share.    
  • 37. Data  Islands   Some  economies  seek  to  maintain  closed  or  parallel  networks,  independent  of   global  systems.  Different  approaches  from  the  standard  are  developed  for   major  populaIon  centres  and,  in  Ime,  could  have  global  reach.  
  • 38. CiNes  Not  Countries   CiIes  are  more  important  than  countries  and  increasingly  set  the     standards  as  cultural  connecIons  predominate  over  naIonal     idenIIes  and  urban  markets  group  around  common  issues.  
  • 39. Rising  Cyber  Security   Greater  interconnecIvity  and  the  Internet  of  Things  creates  new     vulnerabiliIes  for  governments  and  corporaIons  -­‐  as  the  unscrupulous  and     the  criminal  increasingly  seek  to  exploit  weakness  and  destroy  systems.  
  • 40. Future  Agenda   84  Brook  Street   London   W1K  5EH   +44  203  0088  141   futureagenda.org   Im.jones@futureagenda.org   The  world’s  leading  open  foresight  program