The most essential elements of a brand are rarely listed in the brand guide. In order to accurately represent a brand online we must go a step deeper than pantone 375c or Futura Light with a kerning of -45. Getting to the core of the brands we represent is not an easy task, Dave will use real world examples to share the process of effectively telling brand stories that turn customers into brand ambassadors. By discussing the the process from brand construction to site launch we will help you convey your clients brand and 'create great experiences’.
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Dave Benton – Creating Great Online Brand Experiences
1. meta taTAtTioIOnN
A M E T A T I V E P R E S E N T A T I O N
TELLING YOUR BRAND STORY ONLINE
CREATING GREAT “ONLINE BRANDED” EXPERIENCES
FITC TORONTO
APRIL 29, 2014
FOWD NEW YORK
NOVEMBER 4, 2014
5. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
my ‘why’
6. We are an independently
owned interactive studio
focused on partnerships to
create great experiences.
7. We are an independently
owned interactive studio
focused on partnerships to
create great experiences.
8. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
metajive’s mission is to:
for users
9. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
metajive’s mission is to:
for users, for our clients
10. CREATE GREAT
EXPERIENCES
CREATE METAJIVE’S MISSION IS TO
GREAT
EXPERIENCES
FOR USERS, CLIENTS AND EMPLOYEES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
metajive’s mission is to:
for users, for clients & for employees
42. Tip #1: Understand The Brand
Tip #2: Leave Nothing To Chance
Tip #3: Be Different
Tip #4: Communicate Authentically to Your Audience
Tip #5: Make It All Cohesive
Tip #6: Use Stories?
Tip #7: Let The Content Guide You
Tip #8: Keep It Simple
Tip #9: Organize Your Experience In Small Pieces
Tip #10: Create Something Memorable