Contenu connexe Similaire à Deep Product Design (James Archer) (20) Plus de Future Insights (20) Deep Product Design (James Archer)1. Deep Product Design
Shaping Customer Behavior through
Carefully-Crafted Experiences
Future Insights Live, June 2015
James Archer (@jamesarcher)
34. “We think the site just needs a
fresh coat of paint.”
@jamesarcher
37. Site doesn’t give the user
enough information to be
willing to commit to buying.
@jamesarcher
39. No clear calls to action or lead
capture opportunities.
@jamesarcher
44. User has to go through training
before they can use the app.
@jamesarcher
50. Users have an underlying sense
of confusion or frustration
when using the product.
@jamesarcher
54. Losing existing users.
Losing potential users.
Losing potential referrals.
Losing perceived value.
Losing reputation.
Losing search ranking.
@jamesarcher
99. Prototype
experience, interaction,
visual design, language,
implementation, etc.
Study
assumptions, goals,
perception, emotions,
frustrations, etc.
Empathize
models, stories, personas,
values, priorities, etc.
@jamesarcher
102. “The main tenet of design
thinking is empathy for the
people you’re trying to design for.”
@jamesarcher
104. “The responsibility of the designer
is to step out of their own
perspective, to really exercise
their empathy.”
@jamesarcher
106. “What’s more important than
process is mindset. And when it
comes to interaction design, that
mindset is having empathy.”
@jamesarcher
109. “On the altar of action orientation
and tough-mindedness, we’ve
sacrificed the fundamentally
human quality of empathy.”
@jamesarcher
111. It’s not “user experience design”
until you design for the user.
@jamesarcher
117. Prototype
experience, interaction,
visual design, language,
implementation, etc.
Study
assumptions, goals,
perception, emotions,
frustrations, etc.
Empathize
models, stories, personas,
values, priorities, etc.
@jamesarcher
121. Q: How many designers
does it take to put in a
lightbulb?
A: Why a lightbulb?
@jamesarcher
125. Design is too important
to be left to designers.
@jamesarcher
135. Prototype
experience, interaction,
visual design, language,
implementation, etc.
Study
assumptions, goals,
perception, emotions,
frustrations, etc.
Empathize
models, stories, personas,
values, priorities, etc.
@jamesarcher