A concise, visual look at how the Chinese go about innovation. Part of the 'Asia 5' series giving quick access to trends shaping the 'Asian Century'.

1. China:
10 Insights
on how the Chinese innovate

2. Asia 5
Bringing you a flavour of business
trends in Asia...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com

3. speed
“Speed, not size is what kills you in China”
Moto: get it out the door and see how customers react

4. growth
“$2trillion GDP growth over the next four years is the
equivalent to adding France to the Chinese economy”
Moto: Grow fast

5. state planning
“5 year planned investment gives policy clarity
and means hi-tech infrastructure for cities”
Moto: $1,5trillion in 'guaranteed' Government
investments creates new opportunities

6. incremental
“Not all innovation has to be a radical big idea”
Moto: small stuff often creates more jobs and profits
e.g. Huawei's $80 low spec phone which is ideal for Africa & S America

7. short term bets
“We are so focused on making money short-term that
longer-term opportunities remain unexploited”
Moto: We must be able to monetise quickly...even if
quality or the long-term suffers

8. business model
“Innovation is not just about new products”
Moto: Do things which generate huge economic benefits
e.g. Chinese GSM stations have revolutionised mobile business in Africa;
Unlike Facebook, Renren's profits come from online games and digital avatars, not publicity

9. learning
“Innovation starts with learning”
Moto: Learn from everyone... just don't admit to it

10. lack of free
thinking
“The culture of trying uncomfortable things is not popular”
Moto: We may have to learn more about externalising a
product or brand

11. intellectual property
“We are getting better at this”
Moto: Chinese companies taking Chinese competitors to
court, will improve the legal context for everyone

12. cultural alignment
“M&A with foreign companies is problematic; getting
cultures aligned is very difficult ”
Moto: Our culture is different; you'll need a partner

13. Acknowledgement

These insights are drawn from the recent
Techonomy, 2011 conference.

Clicking this link will get you to the full debate
(38mins)

http://www.livestream.com/techonomy/video?
clipId=pla_22b4e19c-8693-4c7d-8336-
0bbc1067b132&utm_source=lslibrary&utm_me
dium=ui-thumb

14. LONDON • PARIS
Website: www.futurescoaching.com
Blog: http://futurescoaching.typepad.com
Email: chris@futurescoaching.com