Fuzion Seminar PR And Social Media
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This presentation - originally given at the Fuzion Marketing Seminar in Windsor, CT - brings together the worlds of PR and Social Media, giving insight into the effectiveness of a well run Social Media plan
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Fuzion Seminar PR And Social Media
- 1. PR & Social Media Soren Johnson, LSHD Advertising Kathy Hokunson, Site-Seeker, Inc.
- 2. Socialnomics tm Understanding where we are today . . . Video Reference Youtube.com Search = Socialnomics
- 3. Public Rela+ons and Social Media are: 1. Public Rela+ons 2. Customer Service 3. Loyalty Building 4. Collabora+on 5. Networking 6. Customer Acquisi+on
- 4. Public Relations • Origins of Public Relations • Edward Bernay’s “Torches of Liberty” • Opening the dialogue • Creating Authority – The Soft Sell
- 5. Components of Public Relations • Customers – Then and Now
- 6. Components of Public Relations • Media – Traditional
- 7. Components of Public Relations • Social Media
- 8. Components of Public Relations • Social Media Venues
- 9. Types of TwiVer Communica+on 1 2 3 4 Personal Informa+onal Promo+onal Automa+c „What has your „What‘s the latest „What are you „Fresh bread just aVen+on?“ news (about that missing?“ out of oven now“ company)?“ („What are you doing?“) Business Uses Business Uses Business Uses Business Uses • Monitoring & • PR / Corporate • Channel for new • Data Push and Customer Service communica2ons form of Automated • Market research • Demonstrate promo2on Interac2on with exper2se by • Organise / Customers / • Emo2onal bond Customer B2C, B2E, E2E sharing Promote Events knowledge Systems
- 10. Components of Public Relations • Indirect & Hidden Costs – There is no such thing as a free lunch . . .
- 11. Components of Public Relations • Other Marketing Efforts – Marketing and Public Relations support one another. The stronger each is the stronger each will perform.
- 12. Identify Your Objectives • Client Retention • New Client Acquisition • Both • Maintaining your position and authority • Establishing your authority with new prospects
- 13. Identify Your Objectives • Maximizing Transparency – The Good, The Bad & The Ugly – Brand Management & Customer Service – Then & Now
- 14. Bringing It All Together . . . • Where to start and choosing the right media – Audience – Sales Cycle – Distribution Channel – Breaking Ground or Mending Fences – Visibility – Location
- 15. Bringing It All Together . . . • Understand what PR can and CAN’T do for you – Time – Influence – Transparency – Truth • Patience, Patience, Patience . . .
- 16. Public Relations and Social Media can be a crucial part of your marketing success.
Notes de l'éditeur
- Soren, I sent you the youtube link to this video I would like to play it at the beginning of our presenation.
- Discussing the similarities between PR & Social Media
- Soren to discuss history and origins of PR with the Torches of Liberty Story and how it played it out and impacted societyKathy to discuss how the sift in PR is now in opening the dialogue and engaging the public. That what has been done historically and today is about gaining authority and today social media is utilizing the authority for pull vs push marketing
- Soren to discuss the role of customers in traditional PR methodsKathy to discuss the role of customers in today’s social media
- Soren to discuss traditional uses of Media for PR
- Kathy to discuss Social Media’s engagement with PR
- Kathy to discuss and explain a brief overview of the different social media sites
- Kathy to discuss the types of communications that can exist in one type of social media site and how it can help you achieve your objectives
- Soren to discuss the hidden and indirect costs of Public Relations
- Soren to discuss the importance of Public Relations in an effective marketing campaign.
- Soren to discuss the importance of identifying objectives and how PR is important Client Retention and AcquisitionKathy to discuss how the plays out online
- Soren to discuss the shift in PR towards transparency how difficult that was to manage historicallyKathy to discuss how social media has embraced and utilized transparency to day
- Soren to discuss how to initiate a PR plan and what decisions are to be made as they move forward and how to choose the right media
- Soren and Kathy to discuss whether you engage in traditional and / or online PR opportunities some of the rules are the same. It sill takes time, shorter in online but still takes time and that while you have more opportunity for engagement you still can’t control only monitor and manage.