C22 understanding the blogosphere (worksheet)
•
0 j'aime•176 vues
This worksheet accompanies Chapter 22 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the blogosphere and how to function within it. There is definitely a new culture out there and those not yet savvy need to acquaint themselves with the new ways of doing things.
![The Blogosphere
© 2009, Patrick Schwerdtfeger
Create Your Own Blog
□ Blogs and websites can look similar but are organized very differently.
□ All of the latest technologies revolve around blogs and blog functionality.
□ Blogs rank much higher on search engines than traditional static websites.
Primary Search Engine Ranking Criteria
□ The quantity of unique relevant content. [blogs often become huge]
□ The newness or freshness of that content. [bloggers update regularly]
□ The link structure surrounding the website. [bloggers link to everything]
Notes
WordPress Open Source Platform
□ WordPress offers a powerful option to build a website and blog at no charge.
□ There are two options for setting up a WordPress website / blog, as follows:
WordPress.com WordPress.org
□ URL is http://xx.wordpress.com □ URL is http://www.xx.com
□ Files are hosted at WordPress.com □ Files are installed on your host
□ Traffic surge won’t overwhelm site □ Traffic surge could overwhelm site
□ No technical knowledge required □ Requires more technical knowledge
□ Upgrades occur automatically □ You have to upgrade manually
□ Access to limited theme options □ Access to more custom themes
□ No access to plugins □ Access to countless plugins
□ You cannot modify the code □ You can modify the code directly
WordPress Resources
□ WordPress Theme Directory – select a look and feel from 100s of options.
□ WordPress Plugin Directory – plugins add functionality to your website / blog.
□ Here are some recommended plugins Tactical Execution uses regularly:
□ Akismet (comment spam) □ cforms (custom online forms)
□ All-in-one SEO pack □ Twitter Tools (Twitter integration)
□ CommentLuv □ ShareThis (social bookmarking)
□ Global Translator □ Related Posts (based on tags)
□ Google XML Sitemaps □ WordPress Event Calendar
www.WebifyBook.com](https://image.slidesharecdn.com/c22theblogosphere-100704170510-phpapp02/85/C22-understanding-the-blogosphere-worksheet-1-320.jpg)
Recommandé
Recommandé
Contenu connexe
En vedette
Plus de Patrick Schwerdtfeger
Plus de Patrick Schwerdtfeger (10)
Dernier
Dernier (20)
C22 understanding the blogosphere (worksheet)
- 1. The Blogosphere © 2009, Patrick Schwerdtfeger Create Your Own Blog □ Blogs and websites can look similar but are organized very differently. □ All of the latest technologies revolve around blogs and blog functionality. □ Blogs rank much higher on search engines than traditional static websites. Primary Search Engine Ranking Criteria □ The quantity of unique relevant content. [blogs often become huge] □ The newness or freshness of that content. [bloggers update regularly] □ The link structure surrounding the website. [bloggers link to everything] Notes WordPress Open Source Platform □ WordPress offers a powerful option to build a website and blog at no charge. □ There are two options for setting up a WordPress website / blog, as follows: WordPress.com WordPress.org □ URL is http://xx.wordpress.com □ URL is http://www.xx.com □ Files are hosted at WordPress.com □ Files are installed on your host □ Traffic surge won’t overwhelm site □ Traffic surge could overwhelm site □ No technical knowledge required □ Requires more technical knowledge □ Upgrades occur automatically □ You have to upgrade manually □ Access to limited theme options □ Access to more custom themes □ No access to plugins □ Access to countless plugins □ You cannot modify the code □ You can modify the code directly WordPress Resources □ WordPress Theme Directory – select a look and feel from 100s of options. □ WordPress Plugin Directory – plugins add functionality to your website / blog. □ Here are some recommended plugins Tactical Execution uses regularly: □ Akismet (comment spam) □ cforms (custom online forms) □ All-in-one SEO pack □ Twitter Tools (Twitter integration) □ CommentLuv □ ShareThis (social bookmarking) □ Global Translator □ Related Posts (based on tags) □ Google XML Sitemaps □ WordPress Event Calendar www.WebifyBook.com