This worksheet accompanies Chapter 42 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing effective sales copy and the "motivating sales sequence" that can guide that process, increasing the conversion rate and resulting in more revenue.

1. Killer Sales Copy
© 2009, Patrick Schwerdtfeger
Step 1: Get Their Attention
□ Make a shocking and/or specific statement or ask a provocative question.
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Step 2: Identify the Problem or Need
□ Address the prospect, not the product. Identify the problem as it affects them.
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Step 3: Position your Product as the Solution.
□ Explain how your product solves their problem. Stress the benefits they get.
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Step 4: Differentiate Yourself from Competitors
□ Present your USP (unique selling proposition) to show how you’re different.
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Step 5: Establish Credibility and Build Value
□ List experience & guarantees. Show the product is worth more than the price.
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Step 6: Provide Proof (Statistics & Testimonials)
□ Answer the instinctive question, “Why should I believe you?”
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Step 7: Close with a Call-To-Action
□ Ask for the sale. Be specific explaining what you want the reader to do next.
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