This document outlines a 5 step process for creating an effective social media strategy: 1) Set clear objectives and goals like growing a community or increasing engagement. 2) Create and optimize profiles on platforms like Facebook, Twitter, and LinkedIn. 3) Develop a unique content sharing strategy using a mix of owned, earned, and paid content. 4) Measure analytics like audience growth, engagement, and link clicks using tools from Google, social platforms, and third parties. 5) Create weekly metrics and reports to track numbers, share wins, and analyze progress.

1. How to Create an Effective
Social Strategy
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2. 5 Step Process
to create an effective social media strategy...
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3. 1. Set Clear Objectives and Goals
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4. Social Goals and Objectives Examples
• Grow a social community
• Increase website traffic
• Establish a social presence
• Share quality content
• Increase engagement
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5. 2. Create and
Optimize Your
Social Profiles
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6. Where is Your Audience?
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Periscope/Meerkat/Blab
• YouTube
• Other
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7. Social Profile Optimization
• Complete Profile 100%
• Top 10 Keywords
• Consistent Profile Branding
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8. 3. Develop a Unique Content
Sharing Strategy
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9. 3-1-1 Content Strategy
• 3rd Party Content
• 3rd Party Content
• 3rd Party Content
• Promotional Post
• Personal Post
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10. Content Type Strategy
• Video - YouTube or Vimeo
• Image - Correct Dimension
• Characters - Think Mobile
• Re-share - Think of Others
• SlideShare
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11. 4. Measure and Analyze Your
Progress
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12. Social Metrics
• Audience Growth
• Social Engagement
• Social Reach
• Link Clicks
• Page Views
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13. Social Media Analytics
• Google Analytics
• Native Platform Analytics
• Sprout Social
• Buffer
• Hootsuite
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14. 5. Create and Track Weekly
Metrics
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15. Social Media Reports
• Export Your Social Data
• Share Social Wins
• Track Weekly Numbers
• Social Dashboard Display
• Analyze and Improve
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