2. Marta Ușurelu – discurs aproximativ; cândva în Aprilie 2015
“Agențiile dovedesc ceea ce pot cu adevărat#
pe proiectele pro-bono pentru că acolo nu mai #
ține scuza cu clientul care nu aprobă.#
Și imensa majoritate eșuează lamentabil”#
22. Pentru cei mai mulți copii, “aeriana” este un
cuvant care descrie persoanele visatoare.!
!
Altora li s-a explicat in tribuna ca este o pasa
intre doi jucatori de handbal folosita pentru a
deruta portarul. !!
26. Trăiește experiența de jurnalist sportiv!"
!
Lucrează cu echipa de marketing a Federației Române de
Handbal și vei avea acces privilegiat în spatele scenei Trofeului
Carpați 2015, vei putea lua interviuri în exclusivitate jucătoarelor și
oficialilor prezenți la turneu și o să-ți vezi publicate materialele pe
site-ul oficial & pe social media!!
!
62. ThroughA Purpose.
We put a meaningful human purpose at the
center of our brands.
Not a promise. Not a position.
Not a benefit.
A Purpose.
How do we transform human behavior?
63. They insightfully complete 2 sentences:
We believe _____________
We exist _______________
Purpose Brands are more powerful.
64. We deliver the brand Purpose
through Participation:
Human-centered brand gestures,
acts, ideas or experiences
that have the ability to transform the way
a person thinks, feels, and ultimately behaves.
And that enable people to engage back.
65. Bergenbier: "
Să-i inspirăm pe bărbații români să-și trăiască prietenia!
TRĂIEȘTE-ȚI PRIETENIA!!
!
FRH: "
Să-I facem mândrii pe români cu handbalul românesc!
HANDBALUL SPORT NATIONAL!
"
Team Romania (Gimnastica Feminină): "
Să le dăm încredere românilor că pot lupta de la egal la egal cu oricine
din orice colț al lumii!
COMING SOON J!
66. Participation
that make a Brand part
of people’s lives
What if mapping
Re-invigorating brands
by re-imagining
product categories
Cultural Fuel
Harnessing the Future
to Amplify Purpose
Forsight Lab
The power of
creative imagination to
activate Behavior
Brand Persona
Building a ‘profile’ of
a brand to better
understand it’s role
Purpose Workshop
Finding the ultimate value the
brand provides to people
Brand Prospect
Segmentation
Constructing custom
Multidimensional
target segments
Persona Development
Matching brand
and consumer souls
Human Journey
Mapping the experience
of people along
the places they
touch the brand
Focus
Group 2.0
Enriching the focus group with
technology driven individual
interviews
Sherlock Holmes
Recruiting
Finding the Perfect Culprit
Ultimate
Consumer Panels
Blending quantitative and qualitative
input
in real time to find the why’s behind
the yay’s and nay’s
Risk/Reward Model
How to Successfully
Leverage Your Category’s
Model of Brand
Decision-Making
Connection Points
Powering Brand Contacts
PeopleShop
Knowing shoppers
intimately to activate
them for effect.
Acts Workshop
Making creativity
purposeful
Acts Lift
Identifying the most
effective brand activites
Innovation Lab
Accelerating the
innovation process
+ Pressure Cooking Design
+ T-96
HumanKind Quotient
Maximizing Brand and
ShareholderValue Through the
HumanKind Approach
Integrated
Marketing Dashboard
Line-of-sight into marketing
performance and
category activity
Chat Cast Social
Media Tracking
Harvesting Insight
from Consumer-Generated
Content
Switchboard
Best-In-Class Email
Marketing Platform
iPerformance
Measures Integrated
Marketing Return On
Investment (ROI)
Populism
when a Brand
becomes part of society’s fabric
We’ve created a powerful toolkit around these constructs.
People
and their Human journey
Purpose
that gives meaning to Brand