2. Opportunities
• to automate the “web to print”: create your templates repository and
publish content, all inside eZ Publish
• to automate the “print to web”: tag content and style in InDesign
• to automate the “print to mobile”: tag content and style in InDesign...
and eZ Publish does the rest
• to perform translations: upload content and style, translate the
content into eZ Publish and export it reusing the same template
• to recover an articles archive: tag just the content and massively
upload the files
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to increase the ROI
3. Opportunities
• to automate the “web to print”: create your templates repository and
publish content, all inside eZ Publish
• to automate the “print to web”: tag content and style in InDesign
• to automate the “print to mobile”: tag content and style in InDesign...
and eZ Publish does the rest
• to perform translations: upload content and style, translate the
content into eZ Publish and export it reusing the same template
• to recover an articles archive: tag just the content and massively
upload the files
2
to increase the ROI
10. Editors
Content providers
Digital first: editorial workflow
1) fill the web forms
4) export for InDesign5) send to print
2) choose a templates
3) check content consistency
11. What is eZ OpenMagazine
A versatile extension that allows
eZ Publish and Adobe InDesign talk to each other.
Using eZ OpenMagazine, your eZ Publish installation can make manual work automatic
and get your content in front of your audience, regardless of the platform
Print to Web
Web to Print
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12. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
13. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
14. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
15. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
web to print:
1. consistency
2. structure
3. tracking
16. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
17. What does eZ OpenMagazine
It manages the combination between master pages, content and styles
19. Example:
BMW page
structure
• One main image
• One long article
• Six embedded images
• Five pages
title
summary (rich text)
author
body (rich text)
emphasized texts
20. eZ OpenMagazine in action
• Content structure: title, abstract, author, body, images, etc
• Style structure: text frames, image frames, paragraphs, rich text
First step: define the structure of a document (section):
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How? Through tagging: giving a semantic value to the content
21. Creating a magazine with eZ
• Organize your on-line magazine structure: magazine issues,
main sections, etc
• Define the type of content: articles, images, blogs, products,
authors, advertisements, etc
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22. Uploading the templates
• to manually upload every single InDesign file (IDML)
• to massively upload many IDML files at once (eZ Multiupload)
• to automatically upload the images
(synchronizing a remote directory with client’s directory)
eZ OpenMagazine provides different interfaces:
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23. Working with eZ Publish
• to edit the content
• to apply a style to the content
• to choose an existing layout template
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24. Exporting the content
• to manually download every InDesign file (IDML) and relative
images
• to automatically download the whole magazine, once it has
been completed (using the multiplatform tool eZ Transfer)
eZ OpenMagazine provides different interfaces:
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25. ... the last details before printing!
• Open the IDML files with Adobe InDesign
• Edit the files and fix the last details
• Send the magazine to print or digital magazine!
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Design fine-tuning
26. Focusing on the “web to print”...
• Re-using predefined templates
• Organizing your templates in eZ OpenMagazine’s repository
How to get more benefits from eZ OpenMagazine?
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