Properati is a real estate marketplace operating in Argentina, Brazil, Chile, and Mexico since 2012. It has 30 employees, 4.2 million in funding, 2.6 million monthly visitors, and generates 100,000 leads per month for its 8,000 realtor and construction company customers. Properati's performance-based business model focuses on lead generation through its website and a new chat platform called Chaterix, which uses chatbots and a seller app to increase conversions from visitors to leads and from leads to sales. Chaterix's chatbot integrates with websites to initiate conversations with users and pass qualified leads to sales teams through a notification system.

1. Gabriel Gruber (Co-Founder & CEO)
PPW Conference
Madrid Sep-16

2. Properati Real Estate
Marketplace in Latam.
0) About Properati.
1) Our Performance Based
Business Model:
> Lead generation
2) Real Time Leads:
> Chaterix

3. ● Started in 2012 in Argentina.
● 4 Offices: Argentina, Brazil, Chile and México.
● 30 employees (⅓ IT, ⅓ Sales, ⅓ Mkt).
● USD 4.2 million in funding.
● 2.6 million visitors per month.
● 1.9 million listings.
● 100 thousand leads per month.
● 8 thousand realtors & construction
companies.
0) About Properati:

4. Properati Timeline

5. Properati Timeline

6. Properati Web

7. No ads, updated stats and useful tools.
www.properati.com.ar

8. Properati Tools: “Preciometro”
http://blog.properati.com.ar/properati-tools/

9. Properati Mobile

10. Mobile App: Search on the go, find and valuate.
www.properati.com/apps

11. Properati Real Estate
Marketplace in Latam.
0) About Us.
1) Our Performance Based
Business Model:
> Lead generation
2) Real Time Leads:
> Chaterix

12. Item Page Detail

13. Contact Form + Questions
Contact Form
Basic user data
.
Questions
To qualify the the lead

14. Lead Insight Example
Neighborhoods
where the user made contacts
Unique
URL
With all the lead
insights info.
Email, Cell and
Whatsapp
verified
Understand
the lead profile
How many
contacts
through with Properati
Type of
property
where the user made
contacts

15. Lead Insight Example
Graphics
To better
understand the
data
When
the user made the
leads
Software
which OS the
user is using
What
type of property
Time

16. Lead Insight Example
Charts
to understand
better the
search period
of the userSocial Profile
public info of the lead
Identify Profile
of your lead

17. Lead Insight Example
Heat Map
of all the user searches

18. Hot or Cold Leads ?
Potential buyers: 8 hr Realtors: 16 hr

19. Properati Real Estate
Marketplace in Latam.
0) About Us.
1) Our Performance Based
Business Model:
> Lead generation
2) Real Time Leads:
> Chaterix

20. Chat ?

21. Chat ?
Source: Facebook

22. Chat ?
Source: Facebook and Flurry Analytics

23. Chat ?
Source: Flurry Analytics and KCPB
Chat apps are opened 9 times per day

24. Chatbots ?

25. Chatbots ecosystem:

26. Chatbot for transportation: Uber & FB Messenger

27. Chatbot for Real Estate: Chaterix !

28. Chaterix Platform:
1) Chat Bot for your website:
> Increase up to 2x the conversion rate in
your website from visitors to leads.
2) Chat App for your sales team:
> Increase up to 50% the conversion rate
from leads to sales.

29. 1)Chaterix: Chat bot to your website

30. 1) Chaterix: The Chatbot starts the “conversation”…
Or otherwise she
recommends other
options to the user:
Mariana (bot) transfers
the chat conversation to
the sales team (sends a
push notification to the
Chaterix Seller App/Web)

31. … and then it connects the user with the sales team!

32. Chaterix Platform:
1) ChatBot for your website:
> Increase up to 2x the conversion rate in
your website from visitors to leads.
2) ChatApp for your sales team:
> Increase up to 50% the conversion rate
from leads to sales.

33. 2) Chaterix: Seller Chat App

34. 2) Chaterix: Seller Chat for all sizes

35. Chaterix Video

36. You can test Chaterix.com starting now!

37. Thanks!
Gabriel Gruber
gabriel@properati.com
> RE Marketplace:
Properati.com
> Chat Platform
Chaterix.com