13. +1,2M cars for sale every month.
+400 websites selling cars, insurance plans for cars and financing.
+350M/year: websites selling cars revenue.
+1B/year: online insurance car revenue.
Sources: InfoMoney, Denatran, Sincor, IstoÉ, Sincor, Fenauto, Anef, Banco Central,
CNSeg
14. PPC model applied to the automobile online market (new &
used cars for sale, insurance and financing).
Charge for banners.
Charge for sponsored links.
Compara Carros Analytics.
Compara Carros Market.
15. PPC
Car
comparison
BI tool
Featured Cars:
Good Price
Car Relevance: Social
Proof
Focused 100%
On cars
NOK OK Coming Soon
16. Increase visits: ebooks, Social Media, Blog, SEO.
Consolidate mark: articles, partnership with automotive websites.
Improve service: expand database of car ads, new features, CRO,
usability techniques.
Offline: partnership with makes.
17. Gabriel Oliveira - Business Bruno Krebs - Developer
#Specialties: UX, Digital Marketing and #Specialties: Software Engineering,
Convnersion Optimization. Web Developer, Web Crawlers and
#Cofounder Isonline, Bikesa, Search Engines.
Conversão Experts. #Cofounder Tenistinha, PreProva.
#Companies: PUCRS, HP, DELL. #Companies: DBC Company, SAP.
Leandro Pompermaier (Advisor)
#Teacher at PUCRS
#Board Member e-Core
#Board Member MLV
18. The car you’re looking for in 3 clicks
#FEB 2013 | @comparacarros | angel.co/comparacarros
