Satellite Outreach: Getting Community Organizations to Work for You

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Georgia Libraries Conference (formerly Ga COMO).

Presenter: Don Gaicomini. Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2017. Discusses the Gwinnett County Public Library’s on-going effort to establish passive partnerships in order to increase programming, raise awareness of library resources, and continually do more with less.

Formation

Satellite
Outreach:
Getting Community
Organizations to Work
for You

5,083,98
5
2,756,01
9Items
Circulated
Customer
Visits
500,000+
373,99
9
22,606
Total Active
Cards
Program
Attendance
Adult & Teen
Volunteer Hours

Daycares
Preschools
Elementary
Schools
Middle Schools
High Schools
City Halls
Senior Living
Facilities
Nonprofits
Community
Centers
Business
Associations
Colleges
Churches
Hospitals/Medical
Facilities
Cultural
Organizations
YMCAs
Chess Clubs
Farmer’s Markets
Music Organizations
Artist Colonies
Historical Societies
Mineral Societies
Private Businesses
AARP
Apartment
Complexes
Museums
Sports
Organizations
Parks
Aquatic Centers
Emergency
Services
GCPL
IN THE
COMMUNITY

WHAT IS
OUTREACH
?Outreach is an
extension of our
resources and of our
influence into the
community.

WHAT IS
OUTREACH?
Non-library groups
promoting library
resources with little
or no involvement
from library staff.
SATELLITE

Use the
Library!
Use the
Library!
Use the
Library!
Use the
Library!
Use the
Library!
Use the
Library!

SATELLITE MARKETING
Active Passive
● Public Schools
● Focus + Fragile Kids
● SPECTRUM - Autism
Support Group
● International Newcomer
Center
● Radio Stations
● Gwinnett Medical
● Consulates
● Parks Department
● Swimming Pools
● Preschools
● Senior Centers
● YMCAs
● Asian American
Resource Center

SATELLITE
PROGRAMMING
Active Passive
● Too Cool for School
Homeschoolers
● Colors of the Rainbow
● School Clubs
● SPECTRUM - Autism
Support Group
● Translation Nation
● GCPS Lynda.com
Training
● Tracking Reading
through Beanstack
● Digital Resource
Scavenger Hunt
● Mango Lessons in
ESL Classes

Raise
Awareness
of Library
Resources
Reach
More
People
With Less
Effort
Snowball
Effect

HAVE
CONFIDENCE
IN YOUR
PRODUCT
BECOME A
LIBRARY
EVANGELIS
T
&

State Your Shared
Mission, Vision, & Values
and Find Community Partners
EDUCATION
COMMUNITY
DEVELOPMENT
HEALTH
EQUAL
OPPORTUNITY
LIFELONG
LEARNING
FITNESS

Emphasize
Your Common
Goals
The PATH Project serves
Gwinnett’s bilingual population,
and the Rainbow Village serves
kids who are from families who
are trying to regain their footing
after being homeless. These
are specific populations that
the library is already striving to
serve. When fostering
relationships with these
organizations, it was helpful to
point out that we have many of
the same objectives.
- Sarah Martin
Youth Services Specialist

● Where do your goals and
your target’s goals intersect?
● How old is your target
audience?
● What vocabulary does your
target group use?
TAILOR YOUR
MESSAGE
● How can your program help
your target achieve their
goals?
● Can your program save your
target group time?
If not, how could it?
● Can you assist with something
your target group is already
doing?

HOW DO I
ACTUALLY
MAKE THIS
Happen?
6
RULES WE
HEAR FROM
EVERYONE

1 2 3
4 5
CREATE
AN
OPEN LINE OF
COMMUNICATION
LISTEN
AND BE
F L E X I B L E
GIVE AMPLE
DETAILS
Follow
Through on
EVERYTHIN
KEEP
RECORDS
FOLLOW
UP
6

April
Wednesda
y
10 AM
1
Library Expo
2017
12
Multilingual
Storytimes 10:30 &
12:30
Crafts
Library Tours
Technology Demos
Digital Guides
Cultural
Displays
Presented By:
Guides Available In:
Spanish
Hindi
Bulgarian
Vietnamese
Urdu
Amharic
And more
Get to know your library!
get to know your community!
Lilburn library
4817 Church St NW, Lilburn, GA 30047

Don Giacomini
Youth Services Specialist
dgiacomini@gwinnettpl.org
770.277.6006

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Satellite Outreach: Getting Community Organizations to Work for You

1. Satellite Outreach: Getting Community Organizations to Work for You

2. 5,083,98 5 2,756,01 9Items Circulated Customer Visits 500,000+ 373,99 9 22,606 Total Active Cards Program Attendance Adult & Teen Volunteer Hours

3. Strategic Plan

5. Daycares Preschools Elementary Schools Middle Schools High Schools City Halls Senior Living Facilities Nonprofits Community Centers Business Associations Colleges Churches Hospitals/Medical Facilities Cultural Organizations YMCAs Chess Clubs Farmer’s Markets Music Organizations Artist Colonies Historical Societies Mineral Societies Private Businesses AARP Apartment Complexes Museums Sports Organizations Parks Aquatic Centers Emergency Services GCPL IN THE COMMUNITY

6. WHAT IS OUTREACH ?Outreach is an extension of our resources and of our influence into the community.

7. WHAT IS OUTREACH? Non-library groups promoting library resources with little or no involvement from library staff. SATELLITE

8. Use the Library! Use the Library! Use the Library! Use the Library! Use the Library! Use the Library!

9. SATELLITE MARKETING Active Passive ● Public Schools ● Focus + Fragile Kids ● SPECTRUM - Autism Support Group ● International Newcomer Center ● Radio Stations ● Gwinnett Medical ● Consulates ● Parks Department ● Swimming Pools ● Preschools ● Senior Centers ● YMCAs ● Asian American Resource Center

10. SATELLITE PROGRAMMING Active Passive ● Too Cool for School Homeschoolers ● Colors of the Rainbow ● School Clubs ● SPECTRUM - Autism Support Group ● Translation Nation ● GCPS Lynda.com Training ● Tracking Reading through Beanstack ● Digital Resource Scavenger Hunt ● Mango Lessons in ESL Classes

11. Why Is This Worth My Time?

12. Raise Awareness of Library Resources Reach More People With Less Effort Snowball Effect

13. HOW TO START?

14. HAVE CONFIDENCE IN YOUR PRODUCT BECOME A LIBRARY EVANGELIS T &

15. State Your Shared Mission, Vision, & Values and Find Community Partners EDUCATION COMMUNITY DEVELOPMENT HEALTH EQUAL OPPORTUNITY LIFELONG LEARNING FITNESS

16. Emphasize Your Common Goals The PATH Project serves Gwinnett’s bilingual population, and the Rainbow Village serves kids who are from families who are trying to regain their footing after being homeless. These are specific populations that the library is already striving to serve. When fostering relationships with these organizations, it was helpful to point out that we have many of the same objectives. - Sarah Martin Youth Services Specialist

17. ● Where do your goals and your target’s goals intersect? ● How old is your target audience? ● What vocabulary does your target group use? TAILOR YOUR MESSAGE ● How can your program help your target achieve their goals? ● Can your program save your target group time? If not, how could it? ● Can you assist with something your target group is already doing?

18. HOW DO I ACTUALLY MAKE THIS Happen? 6 RULES WE HEAR FROM EVERYONE

19. 1 2 3 4 5 CREATE AN OPEN LINE OF COMMUNICATION LISTEN AND BE F L E X I B L E GIVE AMPLE DETAILS Follow Through on EVERYTHIN KEEP RECORDS FOLLOW UP 6

20. Yes, and...

21.

22. April Wednesda y 10 AM 1 Library Expo 2017 12 Multilingual Storytimes 10:30 & 12:30 Crafts Library Tours Technology Demos Digital Guides Cultural Displays Presented By: Guides Available In: Spanish Hindi Bulgarian Vietnamese Urdu Amharic And more Get to know your library! get to know your community! Lilburn library 4817 Church St NW, Lilburn, GA 30047

23.

24.

25. Don Giacomini Youth Services Specialist dgiacomini@gwinnettpl.org 770.277.6006

Notes de l'éditeur

Active = Groups that actively spread our information to targeted groups and individuals Passive = Groups that set our information out for anyone who is interested to stumble upon
Active = Groups that either use our resources to put on in-branch programming with minimal librarian help or groups that provide ready made audiences for librarian-led programming Passive = Groups that use our resources for their own purposes

Satellite Outreach: Getting Community Organizations to Work for You

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Satellite Outreach: Getting Community Organizations to Work for You

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