2. What CEO’s and Entrepreneurs want:
People with money with spend it on you if you help them achieve these things or get closer to it.
3. Most Imers sell it that way to them:
Most people will make these promises without even understanding the industry they’re in.
4. So most decision makers think:
=
=
And decision makers get tricked into thinking the IM way and want spectacular campaigns.
5. What really ends up happening:
You indeed get traffic and
even some leads but you’re
not tracking them all the way
and they end up spending
almost nothing with you.
People got tricked to like your
page, the likes were bought
on fiverr, they liked an
unrelated meme you
promoted and couldn’t be
careless of your brand.
Sadly, to deliver on their promises, internet marketers end up in this kind of situation.
6. Sadly, this is the standard
And this is NOT what I’m going to teach you tonight.
13. Wistia case study: Awareness
They’ve got a ton of stuff going on inside their company and around their products. This produces a great
amount of chatter on Twitter.
14. Wistia case study: Awareness
They’ve also partnered with like minded companies and offer special discounts to each other’s
clients (SEOmoz Pro perks in this case).
15. Wistia case study: Awareness
A lot of the members of their teams have personal blogs where they relate to their experience at Wistia.
This allows their followers for a deeper more intimate feeling towards the company.
16. Wistia case study: Awareness
They’re getting interviewed and guest contributing left and right in the tech community (Mixergy here). Not
crapy guest posts but real traffic driving pieces.
17. Wistia case study: Awareness
Their content also ranks for a lot of correlated industry terms on Google, raising the awareness people have
of Wistia.
18. Wistia case study: Awareness
The free version of their products also advertises to everyone at the right time: when they’re watching
videos. Smart.
19. Wistia case study: Awareness
They not only blog. They “Get” it and show off a cool company attitude there.
20. Wistia case study: Awareness
And well, youtube shows they’re at conferences, both as speakers and attendees.