1. It’s a 24/7 job being a mom.
Imagine if you had to fight
for that time to be with your
child.
Join Andre Sobel Foundation
in supporting moms who need
to go beyond the clock this
Mother’s Day.
Beyond the Clock
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Media Kit

2. Beyond the Clock
Kimberly & Marques
Kimberly is a single mother with two children. Six-year-old Marques,
diagnosed with neuroblastoma, a cancerous mass on his adrenal glands that
had metastasized throughout his entire body, faced a 30% chance of survival.
Mom was forced to quit her job. She relied on her savings. She cut out
all unessential expenses. But then, Kimberly couldn’t pay the rent.
Chemotherapy, radiation and a stem marrow transplant put her son’s cancer in
remission until a few weeks ago when the cancer relapsed.
Kimberly keeps up her good spirits even as Marques is back in the hospital and
has significant hearing loss from the last intensive treatment. ASRL has stepped
in and paid for January and April’s rent to give Kimberly more cuddle
time at her son’s side.
Help Kimberly go beyond the clock.
Andre Sobel River of Life Foundation

3. Beyond the Clock
Andie, Lindsey & Jeremy
Andie is a single mother with two teens, one facing a rare and life-threatening
illness. As a high-school student, Jeremy collapsed on the soccer field and was
diagnosed with metastasizing osteosarcoma, a bone cancer that spread to his
lungs.
Mom left her job to care for her children. Her athletic son’s leg was
replaced, and he had four double lung surgeries. When Andie “hit the wall”
financially, she contacted ASRL. Her physically fragile son encouraged her
saying, “It never hurts to ask.”
ASRL responded immediately by paying Andie’s overdue rent, car insurance, car
payments, and hotel accommodations during Jeremy’s most recent surgery
to give Andie more time with her kids.
Help Andie go beyond the clock.
Andre Sobel River of Life Foundation

4. Mom & Mackenzie Beyond the Clock
There is a disabled mother with a five-year-old daughter receiving
chemotherapy. Mackenzie has stage IV metastic rhabdomyosarcoma, a soft
tissue tumor. Her disease has progressed clinically. The tumor has grown.
When Mackenzie developed new lesions, she had to leave her home to
receive treatment from a sarcoma specialist.
Her Grandmother could not care for Mackenzie’s three-year-old brother
while she is away from home. The family’s credit cards are
completely maxed out.
ASRL was able to step in and help pay utility and other household bills on
which her parents had fallen behind, and paid for a last minute plane ticket
in time for Mackenzie’s younger brother to join the family at her
hospital bedside.
Help this family go beyond the clock.
Andre Sobel River of Life Foundation

5. Beyond the Clock
There are so many moms
Who need you to help them go beyond the clock.
Andre Sobel River of Life Foundation

6. Beyond the Clock
Support our Moms
Buy a Gift Card $30
Help A Mom Get to the Hospital" "
$10 For Cell Phone Minutes, Gas, Food
Sometimes the simplest thing -- like having enough money for
When a child is diagnosed with a life threatening illness,
bus fare -- can keep a father and child from getting to the hospital
family finances get stressed fast. If mom quits her job to stay
for the child's regular chemotherapy.
with the sick child, and dad is on disability, where will the
money come from? Even the simplest purchases -- for food,
A gift of $10 can pay bus fare for Mom and his child to get to and
diapers, gas, medicine -- can overwhelm a family struggling
from the hospital, ensuring that the child receives critical medical
to care for a child with a terminal or catastrophic illness.
treatment. When your child is seriously ill, it is stressful enough.
Help relieve a family's financial burden so that Mom can focus on
Your gift card will help a kind neighbor or relative go
his son’s healing.
shopping for this family in need. Your gift will help to ease
their financial burdens, so that the parents can focus on the
child’s healing.
Bring Someone Else In to Help a Mom $150
When a child is diagnosed with a life threatening illness, life
Buy Groceries When a Child is Sick" $100
changes in an instant. A single mom might quit his job to be When a child is catastrophically ill, things happen fast. Medical bills
at the hospital with his child, but who will help out the add up quickly. It's expensive to travel to the hospital, and soon
siblings at home? Siblings need a loving parent now more enough the money runs out. It's stressful enough to have a child
than ever. with a catastrophic illness. Having to worry about how to feed
siblings and keep gas in the car can add even more stress. Your gift
Your gift will pay for transportation for a grandparent to visit will feed a sick child's family, softening a family's burden and letting
and care for siblings. Your gift will help with gas, a long Mom focus on caring for the child with a life threatening illness. Just
distance bus ticket, or plane fare. Not only will your gift give knowing that he can buy groceries and feed his family helps a
siblings their loving grandparent during this fragile time, it parent cope better during a traumatic time.
will give Mom peace of mind knowing that he can focus on
his sick child's healing.
Andre Sobel River of Life Foundation

7. Beyond the Clock
Share in Our Story
The
Andre
Sobel
River
of
Life
Foundation
was
created
in
the
wake
of
founder
Valerie
Sobel’s
loss
of
her
teenage
son
Andre
from
an
inoperable
brain
tumor.
She
realized
that
it
had
been
a
blessing
that
she
was
able
to
care
for
her
son
and
not
worry
about
finances
and
other
resources.
Upon
discovering
that
many
single
parents
with
critically-­‐ill
children
are
forced
to
chose
between
working
to
provide
basic
needs
and
staying
with
their
terminally
ill
child,
she
created
the
foundation
to
relieve
this
financial
and
emotional
burden.
The
Andre
Sobel
River
of
Life
Foundation
(a
501(c)(3)
public
charity)
provides
emergency
assistance
within
24
hours
to
single
caregivers
of
children
with
catastrophic
or
life
threatening
illnesses
who
are
in
financial
crises.
Working
in
partnership
with
40
pediatric
hospitals
nationally,
we
have
helped
over
10,200
family
members
in
the
past
nine
years.
Without
ASRL’s
support,
many
children
with
life
threatening
illnesses
would
be
facing
pain,
treatments,
fear,
and
at
times,
even
their
death,
without
a
parent
by
their
side.
Andre Sobel River of Life Foundation

8. Beyond the Clock
Support Moms Online
Look for our Beyond the Clock videos on
our YouTube channel, powerful stories and
impressions from the moms in our
community.
View these videos at:
youtube.com/andresobel
Tweet about Beyond the Clock! @asriveroflife
Use the hashtag #beyondtheclock
Andre Sobel River of Life Foundation

9. Donate online at andreriveroflife.org
or
Via mail:
Andre Sobel River of Life Foundation
8899 Beverly Boulevard, Suite 111
Los Angeles, CA 90048
(310) 276-7111
Beyond the Clock
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