A visitor behavior model for websites that need to achieve marketing or business objectives

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A quick slideshow initially developed to share in the hallways of a tradeshow, this deck walks through five phases of visitor behavior as originally described to me by Justin Cutroni of Epik.

Business Technologie

Getting the most from your web efforts:
Understanding the RAECS behavior model

Acquisition: how many find that initial
message compelling or relevant (or both)

Engagement: how many begin to form
a relationship or behavior pattern

Conversion: how many form a business
relationship with you.

Satisfaction: how many return for more,
tell their friends and so on

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