IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
IBM IOD 2011 08/31/13 Prensenter name here.ppt 08/31/13 07:46 SPEAKER: Identify the confidentiality of any material that discusses product futures. Any product futures information can not be provided to customers or prospect without explicit approvals and agreement
BUILD SLIDE: BUILDS IN 3 CLICKS Instructor-led conversation with the audience Start by asking the questions: “What is social media”, “What is social media analytics” and “Why is it important” Facilitate the conversation and summarize by writing down the keywords that the audience responds and tie it back to the Social Media Introduction prework Short conversation: max 3 minutes which leads into the agenda
There are millions of definitions of what social media is (1) But for basics merriam-webster.com defines it as.. And it is very different from other media – IT IS OWNED BY ALL OF US – not a business or even a government (though many try) Erik Qualman’s famous annual social media impact video., 3min, 51 if time permits you can show this, if not point the audience to this Youtube movie as a must-watch
What is being announced? The next version has upgraded capabilities in CCI 1.2, such as richer analytics, improved speed and Chinese sentiment, but the most important component is the inclusion of a SaaS model to the current on-premise model. Additionally, with the release, we will include a name change to “IBM Social Media Analytics” (SMA). Why is it being announced? New product release – GA March 5, 2013 Why is it significant? The name change is noteworthy because it better positions CCI (SMA) across all sectors, as we can more suitably align to public sector opportunities without “consumer” in the name. Currently, CCI (SMA) is only offered through some channels and certain Geos. The next release will allow us to take full advantage of all channels in all Geos. Channels and Geos that are not able to sell CCI (SMA) are clamoring for the opportunity. What is the big news? The big news is the SaaS model but the addition of influencer analytics, segmentation analysis behavioral and the inclusion of Chinese sentiment, in addition to, our discovery and affinity analysis puts us in a distinctive position to offer deeper analytics to a customer. Why would a customer care? SaaS is a market expectation; almost every competitor has a cloud version (or cloud only). Offering a SaaS model positions us in-line with the market. Likewise, the unique analytics already offered in CCI combined with the new offerings provide a customer the ability to gain more insights from the fast growing social media world. In addition, we'll maintain an on-premise version for specific situations like government applications and customers’ building heavy analytics onsite, in their data center.
BUILD SLIDE: BUILDS IN 2 CLICK Sentiment Analysis: Chinese – Simplified/Traditional This is the written languages in China. Spoken languages are mandarin, cantonese. SaaS deployment Hosted in an IBM environment Subscription model including data Analysis Improved terminology for consistency and clarity
The red are updated area from previous iteration Better reporting via Cognos 10, improved emerging topics area and updated Big Insights platform
BUILD SLIDE BUILDS in 5 clicks which show new feature callouts. Demo movie is on next slide New welcome page to tie together functionality
Boardreader – our primary data aggregator Tens of millions of social media sites 100’s terabytes of indexed content (historic) 15+ million new conversations added daily 500 million monthly on average 40 languages (English, European, Asian, Persian) Typically adding 50,000 new sites monthly
We are in all channels except inside sales (will be in next version) and in all geos
BUILD SLIDE: SLIDE BUILDS IN 1 CLICK The market is dynamic and growing This is a good and easy representation of market today - Much easier than many of IBMs models Bucket 2 and 3 is where we potential SMA customers and prospects are
Marketing is the most used point of view for Social Media Analytics but there are many questions an organization can ask that can use Social Media as a data source. These questions run the gamut of an origination’s questions and are across the multiple area of a business and some of the key area of expertise within IBM and Business Analytics. They range from marketing (still a key target for Smarter Customer), Supply Chain, Risk, Human Capital Product Development. Security, Customer service. IBM Social Media Analytics can answer a Multitude of business issues.
Social media is an extension to these items – the best opportunity for ROI is to add Social to these use cases
Social media is an extension to these items – the best opportunity for ROI is to add Social to these use cases. Moreover, this is an opportunity for us to establis a wider net in organizations as we have contacts in HR, Supply Chain, Risk and etc.
THIS IS NOT ABOUT RESPONDING TO THE ANGRY TWEET. This is about using social media to validate investment decisions, understand your audiences, get to root cause and discover new ideas or opportunities Assess the impact in social media Segment social audiences Understand relationships and Discover new ideas The Gray out boxes are the sweet spot for our product and our broader message – the initial box (Assess) requires a lot of handholding and they may want to use smaller player – for very small monthly fee to “dip their toe in the water” - these would include the bucket 2’s and 3’s
1 – this is within BIAA’s groups core functionality as we are using C10 – 2- We will be able to export data from SaaS environment (And Framework Manager model) 3 – for the Partners – services generate 2-3 times cost of SaaS or Software 4 – Simple design for the new users is carried through the life cycle – the expectation is good UI does not disappear with better analytics (IBM differentiator) Key Notes- We sell the solution called SMA (not the parts) – Marketing does not care about the parts (i.e. Cognos, SPSS, Big insights, R&D) – If they ask tell them these are tried and trusted applications rationalized into a solution!
As you can see IBM Social Media Analytics or SMA is on par with competitors and the cloud version with all functionality and prebuilt APIs will have us up in days. Not weeks we are an application not a build! After all, only something that is a build needs an accelerator!!!!
Hypatia’s Research Galaxy report has named IBM along with Attensity as the market leaders among the social analytics & intelligence vendors. This speaks volumes about IBM’s expertise and vision.