NEWIN is the leading US based water innovation cluster. NEWIN members are accelerating water innovation to market, solving global water challenges through local innovation and collaborationn

1. NEWIN
Accelerating
Water Innovation
Leading US water industry cluster accelerating water innovation to market and
solving global water challenges through local innovation and collaboration

2. I am Marcus Oliver Gay
Environmental Scientist - Entrepreneur - Executive Director
You can find me at @marcus_o_gay
Hello!
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www.NewEngland-WIN.org

3. Key Points
We must invest in water innovation
We must innovate with increased efficiency
NEWIN accelerates innovation in water
Partner with us - together we can make an impact!
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4. “
Clean and safe water is essential for public health and
healthy ecosystems, for our nation’s economic well-being,
and for the welfare of our families and communities
Water crises are viewed by the business and national
security communities as among the greatest social risk in
coming years
Source: EPA, Wolrd Economic Forum, Environmental Engineering Science 4

5. 5Source: World Water Council, UNEP, NASA, Circle of Blue
Population has tripled
in 20th century
1900 2050 1960 2000
Water stress impacts 46% of the global population today
World Population
Billion
Groundwater Withdraw
Cubic Km / yr
Rate of groundwater
exploitation is quickly
becoming unsustainable
1.6 9.66.1
2000
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6. “
Domestic water management*
costs over $140 billion and the
* Both drinking and wastewater management
Source: EPA - Promoting technology innovation for clean and safe water 6
cost of water management is growing due to:
● increased water scarcity
● deteriorating water quality
● aging water infrastructure
● climate change impacts

7. “
I’ve always classified water and wastewater as the
forgotten infrastructure
When you turn on the faucet one day and nothing
comes out, then you realize you have a problem
* Both drinking and wastewater management
Source: EPA - Promoting technology innovation for clean and safe water
Joe Favaloro, Executive
Director of Massachusetts
Water Resource Authority
Advisory Board
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8. In Massachusetts the gap in water infrastructure
investment requires innovative lower-cost solutions
Drinking Water Clean Water Storm Water Revenue
Billions($)
Source: Water Infrastructure Finance Commission February 7th, 2012
$39 Billion gap
over next 20 yrs
$21.6
$21.5
$18
CapEx
Needs
OpEx
Needs
$21.8
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9. We must invest in
water innovation
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10. ◉ Capital intensive
◉ Risk averse
◉ Regulated
◉ Highly fragmented
◉ Undervalued commodity
Water innovation is NOT easy!
Analysis of market competitiveness using Michael Porter’s Five Forces 10

11. Water innovation is a process
Market
Driven
Research
Innovation
to Market
Research to
Innovation
Scale to
Incumbent
Market to
Scale
Technology Development
Market Engagement
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12. Water Innovation is Measured in Decades
Technology Life Cycle (TLC) Includes ideation through research,
development, piloting, demonstration and customer acceptance
Business Gain
Water Innovation Timeline (years)
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15 10 5 20 15

13. We must innovate
with efficiency
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14. Regional water industry
organizations and associations
Wastewater systems and water resources
Policy, sci research & public education
Drinking water technology & operations
training, education & outreach
Wastewater technology & operations
training, education & outreach
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15. NEWIN
Supporting innovators &
innovation is a critical role
NEWEA NEWWA
NEIWPCC
● Encourage regional economic development
● Support workforce development & diversification
● Address needs of Water Innovators & Innovation
● Highlight regional ‘markets’ and ‘capabilities’
● Coordinate the region's Water Innovation Ecosystem
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NEWIN

16. NEWIN regional partners
Represents partnership that are both existing and in development 16

17. NEWIN innovation ecosystem
MEMBERS
1. Academics
2. Technology Developers
3. Utilities (Public & Private)
4. Regulators (State & Federal)
Services
1. Networking & Knowledge Sharing
2. Business & Innovation Services
3. Policy & Advocacy
4. Finance & Access to Capital
2016 Themes
1. Nitrogen & Coastal Water Quality
2. Water IT, Big Data, Sensor and Analytics
3. Recycling & Reuse (Advanced Separation)
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18. NEWIN innovation ecosystem
MEMBERS
1. Academics
2. Technology Developers
3. Utilities (Public & Private)
4. Regulators (State & Federal)
Services
1. Networking & Knowledge Sharing
2. Business & Innovation Services
3. Policy & Advocacy
4. Finance & Access to Capital
2016 Themes
1. Nitrogen & Coastal Water Quality
2. Water IT, Big Data, Sensor and Analytics
3. Recycling & Reuse (Advanced Separation)
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19. NEWIN example members

20. NEWIN innovation ecosystem
MEMBERS
1. Academics
2. Technology Developers
3. Utilities (Public & Private)
4. Regulators (State & Federal)
Services
1. Networking & Knowledge Sharing
2. Business & Innovation Services
3. Policy & Advocacy
4. Finance & Access to Capital
2016 Themes
1. Nitrogen & Coastal Water Quality
2. Water IT, Big Data, Sensor and Analytics
3. Recycling & Reuse (Advanced Separation)
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21. Products & Services
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NEWIN
Community Finance
Policy Services
Networking & Knowledge Sharing Identifying Access to Capital
Business & Innovation SupportAdvocacy, Research & Lobbying
Conferences, pitch nights, blog,
white papers, media partnerships
Investor network, headworks
competition, capital roadmap
Round tables, policy briefing,
white papers, outreach
Innovator training, mentorship,
incubators, accelerators,
testbed-network

22. Translating products to member value
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NEWIN
Academia Industry
Utilities Regulators
Innovator training, industry partners,
proposal support, access to capital,
networking
Mentorship, partners, advocacy,
policy, talent, access to capital,
marketing, outreach, networking
Access to innovators and
innovations, perspective of market
needs, discussions on policy,
industry networking
Technology partners, policy
engagement, talent development,
industry networking

23. NEWIN innovation ecosystem
MEMBERS
1. Academics
2. Technology Developers
3. Utilities (Public & Private)
4. Regulators (State & Federal)
Services
1. Networking & Knowledge Sharing
2. Business & Innovation Services
3. Policy & Advocacy
4. Finance & Access to Capital
2016 Themes
1. Nitrogen & Coastal Water Quality
2. Water IT, Big Data, Sensor and Analytics
3. Recycling & Reuse (Advanced Separation)
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24. ◉ Regional market driven by septic
systems in coastal regions like Cape
Cod, MA and Long Island, NY
◉ Potential $10 Billion regional market
opportunity in New England & NY
◉ Includes treatment solutions,
remediation, monitoring and
restoration projects
NEWIN 2016 Theme
Nitrogen & Coastal Water Quality
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25. ◉ Regional capability driven by
unsurpassed IT, data-science and
water-technology human capital in
academia and industry
◉ Growing >15% CAGR, Water IT will
present a $150 Billion global market
by 2020
◉ Includes Sensors, Analytics, SaaS &
IOT. Applied to industrial and
municipal water sector issues.
NEWIN 2016 Theme
Water IT, Sensors & Data Analytics
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26. ◉ Regional capability driven by
unsurpassed human capital and
expertise in advanced separation
technologies
◉ Growing >9% CAGR, separation
technology will present a $30
Billion global market by 2020
◉ Includes polymeric & ceramic
membranes, MF, UF, RO, FO.
NEWIN 2016 Theme
Recycling, Reuse & Recovery
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27. ◉ Aging Infrastructure
◉ Emerging Contaminants
◉ Policy Innovation
◉ Agriculture
◉ Industrial Markets
◉ Water security?
◉ Other?
NEWIN 2017 Themes
What would YOU focus on? .
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28. NEWIN accelerates
water innovation
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29. Any questions ?
Join Today!4
You can find me at:
◉ @marcus_o_gay
◉ www.linkedin/in/marcusgay
◉ mgay@newengland-win.org
Membership?
Partnership?
Sponsorship?
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30. ◉ NEWIN - www.newengland-win.org
◉ How to get innovation flowing in the water industry
◉ US water clusters highlight barriers to innovation
◉ Why New England?
◉ NEWIN - leaders in innovation
◉ EPA building a successful technology cluster
Resources
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