21. CONTENT STRATEGY
• Assess
the quality, structure
and ownership of your
content.
• All
content should meet
business needs.
• “Contentis the reason that
people go to your site”
22. GAME DESIGN IN UX
“It’s not about you falling in love with a Peter
character, it’s about enabling the character Molyneux
to fall in love with you”
24. PERSUASIVE DESIGN
• Figure out what your “a ha” moment is
• The point where users really understand your product.
• Get users there as quickly as possible.
• Get users engaged quickly, e.g. Geni.com
• New users are only new once. Use A/B testing.
26. INFOGRAPHICS
“We still print a paper everyday. It’s a version of
the website printed on paper.”
Shan Thomas, NY Times
27. CLAY SHIRKY
• “New opportunities in public sharing”
•3 modes of sharing
• Goods, e.g. store bought CD
• Services e.g. mix tape
• Information e.g. downloaded album
• Disallowingsharing is spiteful -
prevents a civic good
37. 3 COMPONENTS
TO LOCATION BASED SERVICES
• Latitude and longitude
• Contextual (what’s around you)
• Presentation
38. SOCIAL + LOCATION
• Why have location based services taken off?
1. Ubiquity of smartphones
2. A more sharing culture than ever before
• The check-in phenomena has brought context
• “All software will eventually grow to include location”