UX Of Search - London IA Redux1. The UX of Search
London IA in a Pub
October 14th, 2009
Stuart Cruickshank
gaijinstu@gmail.com
@gaijinstu
2. What I have learned about search...
Pagination sucks
4. It’s everywhere!
Google Bing
Amazon Ask
Yahoo! Flickr
Yahoo! search pagination design pattern
5. Problems with pagination
Disjointed experience (Scroll, click...wait...scroll, click...wait...)
“Which page was that result on?!”
Accessibility issues
Clicking small arrows/numbers
Screenreader must re-read text at start of the page
7. Is it really a problem?
Organic Ranking Visibility
(Percentage of participants looking at a listing in this
location)
Rank 1 100%
Rank 2 100%
Rank 3 100%
Rank 4 85%
Rank 5 60%
Rank 6 50%
Rank 7 50%
Rank 8 30%
Rank 9 30%
Rank 10 20%
Source: prweb.com
9. 1. Better results
Improved algorithms
Immediate filtering of results
Autosuggest
Faceted search
Reductive search
Google Experimental : Preferred sites
15. Can you imagine...
+ Endless scrolling
+ Highlighted preferred sites
+ CoolIris-style image searching
16. What I have learned about search...
Folksonomies suck
(Sometimes)
19. Flickr
Search interface: yes! Search results: no!
22. What I have learned about search...
Folksonomies rock
(Sometimes)
24. Delicious
A user generated search engine?
25. The flaw in my theory...
Order by no. of
times bookmarked?!
28. How do we improve search experience?
Improved algorithms
User generated suggestions e.g. Delicious
Improved interfaces e.g. CoolIris