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The document discusses revenue models for companies selling products and services online. It describes several common revenue models including web catalogs, digital content, advertising-supported, advertising-subscription mixed, and fee-for-transaction. It provides examples of companies that use each model and how some companies transition between models as needs change. The document also discusses challenges of creating an effective online presence and the importance of usability and meeting visitor needs.

BusinessTechnologie
1  sur  76
Electronic Commerce Eighth Edition Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Web Catalog Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Web Catalog Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Digital Content Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Advertising-Supported Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Subscription Mixed Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Subscription Mixed Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Subscription Mixed Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Transaction Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Service Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Fee-for-Service Revenue Models (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Revenue Models in Transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Subscription to Advertising-Supported Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported to Advertising-Subscription Mixed Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported to Fee-for-Services Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Advertising-Supported to Subscription Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Multiple Transitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Revenue Strategy Issues ,[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Channel Conflict and Cannibalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Strategic Alliances and Channel Distribution Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Mobile Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Creating an Effective Web Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Identifying Web Presence Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Identifying Web Presence Goals (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Achieving Web Presence Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Achieving Web Presence Goals (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Achieving Web Presence Goals (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Web Site Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
How the Web Is Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Meeting the Needs of Web Site Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Meeting the Needs of Web Site Visitors (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Meeting the Needs of Web Site Visitors (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Meeting the Needs of Web Site Visitors (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Trust and Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Rating Electronic Commerce Web Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Rating Electronic Commerce Web Site (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Rating Electronic Commerce Web Site (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Connecting with Customers ,[object Object],[object Object],Electronic Commerce, Eighth Edition
Connecting with Customers (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition
Electronic Commerce, Eighth Edition
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Electronic Commerce, Eighth Edition

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