1. Social Media Marketing An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Gail M. Romero, Executive Producer

2. Online Marketing is the art and science of leveraging the internet to get your message across so that you can move people to take action.

3. Social Media is the act of leveraging specifically social media platforms (where people connect and communicate) to promote a product or a service to large numbers of people to create buzz and thus to increase awareness, thought change and support.

4. Be thought of as the leader in the global cancer mission Move cancer up the global health agenda through policy and advocacy Women and girls and the global cancer burden Expert on global economics of cancer Tobacco control – Africa Global policy and advocacy Increase financial support to American Cancer Society – Global Health Potential Actions We Desire Example

5. Email - Listservs Ebooks Online commentary Blogs Social Networking – Facebook, Twitter, LinkedIn, MySpace, international sites! Video and photo sharing – YouTube, Flickr, Vimeo Chat rooms and message boards Wikis Social Bookmarking – Digg, Delicious Social Media

6. The ACT Methodology

7. Targeted Information Relevant Valuable Compelling Highlighting Expertise Creating the Stories Niche Authority You are the Publisher

9. Have the right content on the website

10. Have the right contacts at the website

11. Our people are our strength

12. Our expertise is in our people

14. Convert Stranger turns into a consumer Consumer of information Converted Stranger turns into a collaborator(customer) or supporter Consumer of information Likes – converted – engages Stranger turns into a connector Interested but not a consistent consumer Connects you to a stranger with like interests Studies show people who sample are more likely to buy Old marketing adage – 7 times!

15. Transform Make it easy Do a good job – your success will attract more success Share stories Establish expertise Attract viewers Video interviews Audio interviews Pictures of those you help – learning, sharing, growing

16. What is The Best Conversion Tool? Our WEBSITE! We own it! It’s free! It can become content rich environment that positions and… Brands the organization Introduces the mission and vision, Highlights the goals, Introduces the partners, Presents the successes and stories, Emphasizes the team, Shares the travels, and the possibilities

17. Website mandate - ACT It’s expected It’s efficient It converts First we ATTRACT with social media Drive to the website to CONVERT TRANSFORM them into supporters, advocates, collaborators, connectors, and believers

18. Online Marketing Tactics

19. 5 Elements of a Great Website Design – we have it! Structure – is it easy to find us? Content – do we have our people, our mission, our vision, our goals, our programs and our stories? Optimization – we have it! Maintenance – think of a retail store…do we have new product to share, new ideas for the season, new colors and trends?

20. SEO (Search Engine Optimization) Target our market – write the description of who we want to transform Target our search phrases Write and edit page content Repetition is key for SEO Alt tags count (buttons, logos, diagrams, charts) Tag the website – Title. Content, Description, Keywords

21. The Difference Between Marketing and Social Media Marketing

22. 49% of recently polled web users engaged through recommendations they received through a social media site – including donors, and thought changers. Social media sites are where people are. People interested in your mission and vision are looking for a place to find information – be the provider and the expert! Trust in advertising continue to erode and trust in nonprofits is not immune – others can be the best WOM you can find! People are already talking about you – join the conversation! Why Bother?