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Case Studies
SIME DARBY BERHAD: Leading Strategic Transformation
The Sime Darby Group is Malaysia's leading multinational and one of
Southeast Asia's largest conglomerates.
Challenge
The design and delivery of a Leading Strategic Transformation programme to further develop
Managerial and Leadership Competencies among senior managers who had previously
participated on the Sime Darby Senior Management Development programme (SMDP).
Solution
The Leading Strategic Transformation programme was designed to build upon the knowledge
and competencies gained in the SMDP and focus on Strategic Choice and Implementation.
Sime Darby indicated general business outcomes we sought to achieve through this programme,
notably to turn business projects into reality with business impact. Two further notable issues
were challenged as part of the programme:
1. Silo culture across the five businesses - to encourage sharing and leverage the brand
across all businesses.
2. Lack of sharing stories (case studies) of success and failure for useful knowledge
management.
Outcome
Participants worked in Action Learning business project teams and identified suitable, feasible
and acceptable Strategic Options for analysis, diagnosis and assessment - creating robust real
strategic options for consideration by the Sime Darby Management Team at presentations
following the completion of the programme. Supported through CELSIM’s I-Coach® e-learning
and our unique mentoring support.
Participants on this programme benefited substantially, learning to:
 Establish how to create new revenue by leveraging the whole organisation’s capabilities more
fully.
 Enhance value propositions through reviewing assumptions on customer segments, targeting
and positioning.
 Gain strategic insights on changes that will affect a company’s future success versus
competitors and its positioning with customers.
 Identify competitive advantages, industry success factors and profit models that underpin
different market positions innovation and financial appraisal.
 Add significant value through personal and team development.