Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
TECHNICAL SEO
@gajdoczkiNatacha Gajdoczki natacha@imedia.ch
What is SEO ?
Why SEO ?
Clic Visit ConversionSearch
“Content is king but ...
1.
Optimisation on-page
How to write for google
<title>
▷ unique and attractive
▷ < 70 characters
▷ [major keywords] - [related keywords] - website.com
ex : Lausanne appa...
<h1>, <h2>, <h3>, <h4>, <h5>, <h6>
▷ unique
▷ different from <title>
▷ favorise long tail
Meta keywords
▷ useless for SEO
Meta description
▷ useless for SEO
▷ can appear in SERPs and
increase CTR
▷ unique & attra...
Content
▷ write for user first
▷ write something unique !
▷ Think about semantic not keywords and use them with caution
▷ ...
“A picture is worth a thousand words”
Visual content
Links
▷ internal linking
▷ external linking
▷ anchors
2.
Basic Setup onsite
What should be implemented in all websites
Unique & comprehensive URLs
Create one URL per page
The basics
301 redirect
Redirect website.com →
www.website.com
Responsive website
Having a “mobile-friendly”
website is a ...
Tools
Google Analytics
▷ Analytics
▷ European law
http://www.google.com/analytics/
Plugin wordpress :
https://yoast.com/wo...
Multilingual website ?
Use hreflang for language and regional URLs
https://support.google.com/webmasters/answer/189077?hl=...
PageSpeed Insights
Check your website
performance
https://developers.google.com/speed/pagespeed/insights/
3.
SEO Audit
What you can learn
Google, Googlebot, Crawl, Logs ...
▷ Googlebot
▷ Crawl
▷ Logs
Performance indicator
SEO score =
visits
pages
Useless vs useful URLs
Inactive vs active URLs
Languages
Pages with little content
Page depth level
Errors
… and so many more ...
▷ competitive analysis
▷ netlinking
Thanks!
Natacha Gajdoczki
Digital Marketing Specialist
imedia.ch
@gajdoczki
natacha@imedia.ch
Prochain SlideShare
Chargement dans…5
×

Technical SEO

1 566 vues

Publié le

Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.

November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne

Publié dans : Marketing

Technical SEO

  1. 1. TECHNICAL SEO @gajdoczkiNatacha Gajdoczki natacha@imedia.ch
  2. 2. What is SEO ?
  3. 3. Why SEO ? Clic Visit ConversionSearch
  4. 4. “Content is king but ...
  5. 5. 1. Optimisation on-page How to write for google
  6. 6. <title> ▷ unique and attractive ▷ < 70 characters ▷ [major keywords] - [related keywords] - website.com ex : Lausanne appartment rental - our last offers - wincasa.ch
  7. 7. <h1>, <h2>, <h3>, <h4>, <h5>, <h6> ▷ unique ▷ different from <title> ▷ favorise long tail
  8. 8. Meta keywords ▷ useless for SEO Meta description ▷ useless for SEO ▷ can appear in SERPs and increase CTR ▷ unique & attractive ▷ < 160 characters Metadata Plugin wordpress : https://yoast.com/wordpress/plugins/seo/
  9. 9. Content ▷ write for user first ▷ write something unique ! ▷ Think about semantic not keywords and use them with caution ▷ > 350 words
  10. 10. “A picture is worth a thousand words” Visual content
  11. 11. Links ▷ internal linking ▷ external linking ▷ anchors
  12. 12. 2. Basic Setup onsite What should be implemented in all websites
  13. 13. Unique & comprehensive URLs Create one URL per page
  14. 14. The basics 301 redirect Redirect website.com → www.website.com Responsive website Having a “mobile-friendly” website is a must. Test yours using the link below : https://www.google. com/webmasters/tools/mobile-friendly/ sitemap.xml Create a sitemap.xml to help Google is finding your content : URLs, images, videos, ... https://www.xml-sitemaps.com/ Plugin wordpress : https://yoast. com/wordpress/plugins/seo/
  15. 15. Tools Google Analytics ▷ Analytics ▷ European law http://www.google.com/analytics/ Plugin wordpress : https://yoast.com/wordpress/plugins/google- analytics/ Google Search Console ▷ Provide useful information (website health, search, …) ▷ Sitemap.xml ▷ Connect with GA https://www.google.com/webmasters/ Bing for webmasters ▷ Provide useful information ▷ Sitemap.xml http://www.bing.com/toolbox/webmaster/
  16. 16. Multilingual website ? Use hreflang for language and regional URLs https://support.google.com/webmasters/answer/189077?hl=en
  17. 17. PageSpeed Insights Check your website performance https://developers.google.com/speed/pagespeed/insights/
  18. 18. 3. SEO Audit What you can learn
  19. 19. Google, Googlebot, Crawl, Logs ... ▷ Googlebot ▷ Crawl ▷ Logs
  20. 20. Performance indicator SEO score = visits pages
  21. 21. Useless vs useful URLs
  22. 22. Inactive vs active URLs
  23. 23. Languages
  24. 24. Pages with little content
  25. 25. Page depth level
  26. 26. Errors
  27. 27. … and so many more ... ▷ competitive analysis ▷ netlinking
  28. 28. Thanks! Natacha Gajdoczki Digital Marketing Specialist imedia.ch @gajdoczki natacha@imedia.ch

×