1. About us | Products | Services | Blog | FAQs | Contact Us
Contact Us
Interface Standardization
(10 Slides)

2. Case Study
You want to visit Maruti Showroom in Gurgaon
Traditional Experience Better Engagement
Accessing address
Step 1 – Visit Maruti’s website - Asks my location
Step 2 – Navigate to ContactUs page - Suggest addresses sorted by distance
Step 3 – Navigate to the nearest address
Understanding address - Why transfer your visitor to 3rd party?
Step 4 – Visit Google Maps website - Embed all the features inside Contact
Step 5 – Search for the address Us page for better experience.
Step 6 – Compute Directions, Distance & Time
Step 7 –Identify nearby locality and landmarks
- Push details to mobile as SMS.
On-the-Go access
Step 9 –Write on paper or type on mobile - Alternate Mobile interfaces –
Step 10 – Carry the paper while travelling Call / SMS / GPRS / USSD etc.
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3. Internet Problem
How does Maruti’s website personify me?
If I push address from website to my mobile – Maruti gets access to my mobile number.
Can we create more engagement features to capture more info about me by design?
How does it ensure personalize engagement?
Direction computations / address sorting based on visitor’s location gives them my geo-coordinates.
Can we create more scenarios to personalize the experience for me from within ContactUs page?
How to target me to ensure footfall?
An automated call asking me whether I need directions can ensure wow factor and footfall both.
Can we create more such targeting options to ensure higher customer discovery?
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4. Visitor Engagement Metrics
Largest % visitors are leaving
within 0-8 sec from landing page
i.e. home page.
Poor Interface
Poor Engagement Strategy
Poor Targeting / Re-Marketing
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Click to refer: Visitor Behavior Research

5. Study - 200 Websites globally
(Across IT & Non-IT segment)
Websites used for business purpose
Lead Generation Customer Discovery Feedback / Support
• 100% websites have Contact Us section / page.
• 10% of traffic comes to Contact Us section.
• 99% failed to engage visitors adequately
• Contact Us visitor  Customer conversion – 0.3%
• Lesser conversions  Lesser Revenues  Higher Marketing Expenses
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6. Solution
ContactUs Management System
Contactus.com/CompanyName CompanyName.com/contact
• Custom URL • Advanced Location Based Services
• SEO Optimized + Mobile friendly • Advanced Address Management
• Web-to-Mobile push • On-the-move Mobile Interface
• Rich Engagement Objects - IVR / SMS / WAP
• Feedback form • Platform to aggregate best solutions
• Enquiry form • Email Management
• RSS Feeds • Call Management
• Social Media Buttons • Voicemail
• Polls & Survey • LiveChat
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7. Business Opportunity
Market Size ComScore Data Total Market
Unique websites globally ~ 500 million
Active websites globally ~ 250 million
Websites used for business purpose ~ 100 million
Growth / annum ~ 8% ~ 8 million
Revenue Potential
1% Market @ subscription of $10 montly, it’s $100 million opportunity.
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8. Business Model
FREE
Advertisements supported with limited functionalities
PAID
Charging the businesses for
• Visitor Analytics
• Advanced engine for behavioral targeting
Most companies outsource web development. The solution can be packaged with
• Development budgets
• Annual Maintenance Contract (AMC) budgets
through web development companies.
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9. Distribution & Marketing
Online Search + Banner Marketing
Widget Platforms Development Tools
Netvibes, Widgetbox, Wibiya etc. Wordpress/ Joomla/ Drupal & builder tools
Reseller Partners/Affiliates
• Web Design/Development companies,
• Developer communities,
• B2B companies with online products & services,
• Open source web platforms etc.
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10. Engagement is all about
maximizing the value of your audience!
Visitor conversion | Customer retention | Word-of-mouth
Name Current Education Exp. Passions
Akshay Gupta Sr. Developer B.Tech (CS), Jamia Univ 4 yrs. Product Development
Piyush Gupta VP-Biz Dev (Eko) B.Tech (IT), Cochin Univ. 8 yrs. Product Design, UX