Innovation & IS Ed at Boston College
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Designing a university Information Systems curriculum and student experiences for impact and results. Boston College Carroll School of Management.
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Innovation & IS Ed at Boston College
- 1. Innovation & Information Systems Education at Boston College Jan. 23, 2014 John Gallaugher @gallaugher - http://gallaugher.com Copyright 2008
- 2. Information Systems Dept. success = team effort from a deep bench Jim Gips John Gallaugher Rob Fichman Mary Cronin Jerry Kane Sam Ransbotham Burcu Bulgurcu George Wyner
- 3. Innovation & IS Ed @ ! – Results – Curricular – Innovation Getting Social in Courses – Alumni Engagement Field Studies – Speaker Series – TechCouncil – Student Entrepreneurship – – Professor, Be Public! – Advising & Social Media
- 4. We’ve Been Attacked! Fight Back! It’s the Golden Age of Business Education
- 5. Career Services Teaching & Learning Alumni & Development Admissions University PR / Comm. Research
- 6. Teaching & Learning Career Services Alumni & Development Admissions Research University PR / Comm.
- 7. Results
- 8. Results IS Enrollment Increases 130 ! – Enrollment increase – – – Top ranked Carroll School dept. in BusinessWeek specialty rankings Inbound engagement – new employers, alumni & industry involvement Thriving culture of entrepreneurship – 65 33 4x increase in four years Student satisfaction increase – – 98 millions in capital raised, multiple businesses launched, elite accelerator admission 0 4 #
- 10. Freshman Core Course ! – First course in management, taught through the lens of technology – Framing question: – – “How can I possibly compete when everyone can copy my technology & the competition is a click away?” Accessible, Practicefocused Content – case-chapters – framework/concepts chapters – exam & group project
- 11. Case-Chapter – Technology Cloud, distributed computing, web crawling – IP addresses – Geo-targeting – Cookies & profiling techniques – Caching, dark web, information accuracy – – Marketing SEO & organic search – SEM and ad rank – Display advertising – Ad-networks – – Finance Shareholder voting rights – PE ratio, growth vs. mature business, dividends – – HR – Employee retention & competition for tech talent (perks, public vs. pre-IPO firms, options) – Careers – Ethics & the law – Fraud – Privacy – Censorship – Errors despite good intensions – Anti-trust – Patents & Intellectual Property – Strategy – Brand, Network Effects, Scale, Distribution Channels
- 12. We Put a Book in Their Pockets
- 13. Get Social in Courses
- 14. Social in Coursework ! • Expose the bar for excellence & help students over it • Wikis – – Prior semester’s work - a running start up the learning curve / “Living” cases – • “Hall of Fame” for excellent work Am I a star or a slacker? Crowdsourced exam questions tell students when they can still do something about it Twitter: – • Generate enthusiasm / surface trends in real-time / crowdsource support Blogs – – • Star or slacker? Students reading students helps make this clear. Firms may be watching! Podcasts – Leave no one behind
- 16. Social to Tether & Engage ! • Get students & execs “in your network” • Make it easy for others to join in • Deliver value to lifelong learners • Celebrate success • Benefits: speakers, field visits, research sites, career, advancement
- 18. Alumni & Learning ! • Field learning courses • • • TechTrek West n’t do E AS ek LE hTr to ! P c rd e t: ks es #T ha han u e eq as ked . T e r phr or and On s e e w br u e’v his w dt il bu Technology & Economic Development (Ghana Field Study) Silicon Valley & Seattle Non-credit field learning • TechTrek Boston • TechTrek NYC • Speaker Series • Technology Council • Student Entrepreneurship New York City Boston
- 19. Field Studies
- 20. Silicon Valley & Seattle
- 21. Tech & Economic Development
- 22. Boston s sit Vi ys l ca ida Lo Fr on
- 23. New York City y ol day H s ur Th
- 24. Speaker Series
- 25. Speaker Series: IS means Business • Build audience - integrate w/courses & events • Broad Club Co-Sponsorship
- 27. Alumni Networking • Boston College Technology Council –east coast –west coast • Dinners • Breakfast Series • “Tech on Tap” informal networking • Careers in Technology Events
- 29. Venture Competition • Juried competitions –Elevator Pitch –Venture Competition • Mentors –alums & ‘friends’ –entrepreneurs, execs, finance community • Topical Lectures –Lean Startup, Growth Hacking • Round-Robin Feedback –Legal, Acct., Pitch Critique
- 32. See and Be Seen ! • Promotion of work • Forum to capture and share ideas • “Inbound marketing” letting them find you #
- 34. Get Found, Be Heard, Have Fun ! • Foursquare & be found! • SCVNGR for freshman orientation & beyond • GroupMe for “troop coordination” in the field
- 35. Career Services Teaching & Learning Alumni & Development Admissions University PR / Comm. Research