The document summarizes key points from a sport public relations lecture, including examples of press releases. It discusses announcing an honor for a men's basketball coach, apologizing to an alumnus removed from a soccer game, communicating with internal audiences, and segmenting fan groups. It provides an in-class assignment to announce a new athletic director and outlines deliverables for next class.

1. Sport Public Relations
Lecture: 9.18.12
University of Cincinnati
By Jackie Reau

3. Press Release Assignment, due September 11
*Who: Mick Cronin will be honored by the NCAA for his work in the community
with Big Brothers & Big Sisters in Cincinnati
*What: An on-court ceremony will be held to honor Cronin during the University
of Cincinnati vs. University of Pittsburgh men’s basketball game
*When: Saturday, Feb. 11, at halftime of the 1 p.m. game
*Where: Fifth Third Arena on the campus of the University of Cincinnati
*How: Tickets are still available at www.gobearcats.com or in advance at the box
office

4. Press release

5. Customer Apology e-mail

6. Customer Apology Letter
*Who: Mr. Gettler, University of Cincinnati alumni who graduated in 1956, is a
successful CEO of a national bank headquartered in Cincinnati. He is an avid
soccer fan and has a controlling interest in the Premier League’s Manchester
United
*What: Mr. Gettler was thrown out of the UC vs. Notre Dame men’s soccer game
to determine the Big East championship because the usher said he saw Mr.
Gettler throw a beer bottle on the field after an Irish goal
*When: Saturday, Nov. 1, 1 p.m. game
*Where: Gettler Stadium on the campus of the University of Cincinnati
*How: Mr. Gettler wants an investigation and a written apology from UC or he will
rescind his $10 million donation to the university

8. Internal Audiences & Communications
*Define Internal Audiences
*Define Customer Relationship Management Tool resources and software
*Define Key Messages and Communications Vehicles to Share Information
*Determine Frequency of Messaging
*CRM Information
-Demographics
-Lifestyle Habits
-Fan milestones
-Influence level

10. Segmenting Your Internal Audiences:
Men’s College Basketball Program
*Staff
*Alumni
*Donors
*Sponsors
*Avid Fans
*What news to share?
*When do I share the news?
*Who is the spokesperson for the news?
*What is the call to action?
*How do we measure our effectiveness?

11. In-Class Assignment: Groups of Two
“Announce the new Athletic Director for Your University”
Objective
To effectively announce your new college athletic director in one day to reach
four key internal audiences
Deliverables
*An event timeline for the day with description of each event
-Target Audience (invited guests)
-Event Title and Description
-Key Messages for AD to share with audience

12. Next Class: 9/24
Resubmit press release assignment per instructions in the lecture
Read chapters 5 and 14
Prepare for Current Events Quiz