A presention on social media for winemakers who are members of the Ohio Wine Producers Association for their industry meeting.

1. Social Media & Wine
Presented by Jackie Reau, Game Day Communications
jreau@gamedaypr.com
Twitter: gamedayjreau

3. What is social media…today?
http://www.youtube.com/watch?v=sIFYPQjYhv8

4. What is social media…today?
http://www.youtube.com/watch?v=sIFYPQjYhv8
Presented by
Jackie Reau, Game Day Communications

6. Why should you use social media
• Positions you as a thought leader, innovator with
targeted influencers
• Customer service/engagement with instant
interaction/results
• Organic search engine optimization with strategic
tagging
• Share your content, control your message
• Capture competitive intelligence

7. You & social media
• Many HR managers are using social media in the
recruitment process to determine qualified
applicants
• Use social media to position yourself favorably
• Monitor “your” brand with Google
– You can’t delete negative references but social media
helps “push” them down to other pages
• Reinvent yourself using social media to draw interest
to you and your passion(s)

8. Getting started
• Purpose/objective
– Marketing/positioning/branding
– Customer service engagement
• Retrain your brain
– Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for
your social media conversation
• Recruit and train your staff, colleagues to help
• Educate your customers/clients on where to find you and
how to use social media with traditional efforts

9. Getting started
• Purpose/objective
– Marketing/positioning/branding
– Customer service engagement
• Retrain your brain
– Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for
your social media conversation
• Recruit and train your staff, colleagues to help
• Educate your customers/clients on where to find you and
how to use social media with traditional efforts
Presented by
Jackie Reau, Game Day Communications

10. What social media users want…
• They are nosy! They want to know information first!
• They want exclusive opportunities and access to you
and your brand
• They don’t want you to be a one-way, marketing
machine
• Be transparent, genuine and real
• Ask them for their thoughts, insight

11. Planning your strategy
• Conduct an analysis on your competition to gauge
how they are using or if they are using social media
• Conduct an internal audit on who is using social
media within your audience to determine your reach
• Create a social media team to help execute your
strategies (non-marketing staff, customers)
• Review your budget to determine how to offset
current marketing/advertising costs (printing, ad
buys, etc.)

12. Create and share
your social media network
• Always link social media to your web site
• Create your own content with videos, photos and
upload
• Recruit expert bloggers for your site to create your
own “beat” writers
• Tag social media content like you would Google the
information: “best Ohio wine”

13. Creative ideas for social media usage
• Virtual Wine Tastings: where your expert uses Skype
to connect with a group (they need to buy the wine
from you first!)
• Wine Wednesdays for the Weekend: offer three
recommendations (white, red and specialty) each
week on Facebook, Twitter, YouTube
• Wine Club promotions: create a communications
campaign to talk about the Wines of the Month with
video overview and Facebook posts

14. Create and share
your social media network
• Always link social media to your web site
• Create your own content with videos, photos and
upload
• Recruit expert bloggers for your site to create your
own “beat” writers
• Use social media newsroom sites, i.e. Pitchengine,
CNN’s i-report, CBS’ Bleacherreport to share your
content
Presented by
Jackie Reau, Game Day Communications

15. Tricks for Facebook
• Create a fan page for general consumer use and a
group for specific consumer use
• Add applications to your page to make it more
interactive, i.e. video, links to other social media
• Post updates from your smart phone

16. Tricks for Facebook
• Create a fan page for general consumer use and a
group for specific consumer use
• Add applications
Presented by
Jackie Reau, Game Day Communications

17. Tricks for Twitter
• Use Tweetdeck to manage your Tweets
– Search key words: company name, “wine”
• Use Twitter applications to upgrade content
– Twitpic.com for photos
– Twittermail.com for status updates from phone
• Create lists on Twitter to manage updates, interact
with specific groups, topics
• Use a smart phone to send, manage updates

18. Tricks for Twitter
• Use Tweetdeck to manage your Tweets
– Search key words: company name, “wine”
• Use Twitter applications to upgrade content
– Twitpic.com for photos
– Twittermail.com for status updates from phone
• Create lists on Twitter to manage updates, interact
with specific groups, topics
• Use a smart phone to send, manage updates

19. Tricks for Youtube
• Create and name your own channel
• Purchase a $100 mini video camera for the office
• Upload videos regularly, per your schedule
– Testimonials
– Wine of the Month Club
– New wines, new staff, new menu items, etc.
• Tag and name videos properly
• Share your videos via Facebook, Twitter

20. Tricks for Youtube
• Create and name your own channel
• Purchase a $100 mini video camera for the office
• Upload videos regularly, per your schedule
– Testimonials
– Wine of the Month Club
– New wines, new staff, new menu items, etc.
• Tag and name videos properly
• Share your videos via Facebook, Twitter

21. Tricks for FourSquare
• Create and/or edit your place of business
• Use it yourself to understand the nuances/updates
• Use it as your loyalty program
• Create a promotion for the Mayor to drive repeat
business, competition
• Promote your use of it in signage, emails, other social
media

22. Tricks for Youtube
• Always link social media to your web site
• Create your own content with videos, photos and
upload
• Recruit expert bloggers for your site to create your
own “beat” writers
• Use social media newsroom sites, i.e. Pitchengine,
CNN’s i-report, CBS’ Bleacherreport to share your
content
Presented by
Jackie Reau, Game Day Communications

23. Measurement
• Create a quarterly scorecard to add to your
marketing matrix
– Web site traffic
– Facebook Fan Page fans, offers, engagements
– Twitter followers, engagements
– Youtube views, comments
– Blog views, comments
– Response to exclusive offers with promo codes

24. Resources for staying fresh
• Mashable.com
• Google alerts with key words of industry interest
• HARO, Help A Reporter Out
• Your local Social Media Breakfast
• WOMMA, Word of Mouth Marketing Association