1. Sport PR
Lecture: 3.4.14
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Sports Business Discussion
•NCAA March Madness & Business?
•http://www.bloomberg.com/video/ncaa-s-march

4. Sports Business Discussion
•How much more can the NFL grow?
•http://www.forbes.com/sportsmoney/

5. Tips for Interviews
•Research the person: now and then
•What’s the lead of your story/conversation?
•Prepare at least 10 questions
–Five on what’s happening now
–Five on what has happened
•What’s the back story (how, why)

6. In-Class Discussion
•Group 1: NFL Commissioner Rodger Goodell
on the future of the NFL
•Group 2: Bob Castellini on the Reds season
and his hopes for the Playoffs
•Group 3: Mike Bohn and his goals for
women’s sports success at UC

7. Coach Press Conference
•http://www.youtube.com/watch?
v=7EChnZTJicw
•http://www.youtube.com/watch?
v=aoMmbUmKN0E
•http://www.youtube.com/watch?v=9llrpAizctw
•http://www.youtube.com/watch?
v=d6ezVZbYcCo

8. Coach Press Conferences
•Preparation of talking points
•Three key messages you want to share
–Address the situation
–How the situation might affect the organization,
team, fans
–Explain how it will not happen again, resolve
the issue

9. Coach Press Conferences
•Preparation of talking points
•Three key messages you want to share
–Address the situation
–How the situation might affect the organization,
team, fans
–Explain how it will not happen again, resolve
the issue

10. Coach Press Conferences
•Situation 1: You are the Coach of a college
football team who has embezzled $25,000
•Situation 2: Your star player has been
arrested for a crime
•Situation 3: Your are the AD and your
women’s soccer coach has committed three
NCAA violations

11. Assignment:
Write an essay on the press conference held
by Whit Babcock to address the following:
•Why it was held
•Three key messages addressed
•Tone of the press conference
•Constructive criticism

12. Assignment:
Link:
http://www.gobearcats.com/allaccess/?
media=357208

13. Next class:
Speed Writing Night