The document provides an overview of lecture notes and assignments for an Event Management class at Xavier University. It includes details on a case study review assignment examining a sports tournament, instructions for a group project to develop a feasibility study for a new Cincinnati-based sporting event, and an outline of upcoming class presentations on various event concepts. Student groups are tasked with researching an event idea, analyzing market factors, and developing financial projections to present to the class.

1. Xavier University
Event Management
Lecture Notes
February 22, 2017
Jackie Reau

2. Alcohol at College Sporting Events
Yes vs. No
Debate

3. Case Study Review: Due Next Week
*Use photos and graphics as available
**Format should be typed in Word with page numbers formatted, stapled
Executive Summary of Your Research (one page)
Name of Tournament
Dates of Tournament
Location of Tournament
History of Tournament overview
Leadership Structure
– Overview of tournament paid staff and volunteer leadership staff
Financials of Tournament
– Purse structure, research on budgets (revenue/expenses), ticket prices, charitable donations, economic
impact studies
Player Field History of the Tournament
Player Hospitality and Amenities
– Player Lounge, Locker rooms, Hotels, Gifts,
Guest Overview
– Attendance trends, hospitality packages, community support and involvement
Events associated with the tournament
– At the course and/or in the community
Cause related initiatives
– Environmental, health, children’s causes or ties to the event
Marketing & PR Efforts
– TV coverage, advance marketing initiatives, PR initiatives with the players with media, local causes, etc.

4. Case Study Review
Liberty Center
Grand Opening

5. Hospitality

6. Group Projects
Feasibility study for a NEW
Cincinnati-based sporting event
Written paper
&
Power Point for class presentation

7. Feasibility Study Overview
– Introduction
– Event Concept & Overview
– Research to Support Event Concept
– Programming & Hospitality for Event
– Market Analysis of Sport
– Competitive Analysis of Sporting Event
– Demographics of Fan Base
– Potential Local Partners
– Financial Projections (Revenue and Expenses)
– Conclusion

8. Class Presentations
#1: April 12, College Football Bowl Game
Malone, Stadler, Stibbe
#2: April 12, Military-themed men’s college basketball
game
Webster, Johnson, Hitt
#3: April 19, Olympic Sport Trial (Summer Games)
Green, Floyd, Del Bene
#4: April 19, Outdoor College Hockey Game
Aufderbeck, Boehm, Crowder

9. Prep for Class Presentations
–Review Presentation Overview
–Assign research needs among group
–Create a project timeline
–Create a list of questions for Leslie
Spencer, Exec. Director of Cincinnati
USA Sports Commission on 3/15

10. March 1 Class
• Taste of Cincinnati Case Study with Lori Salzarulo
• Event Production & Management
• Programming & Ideation
• Volunteer Management & Staffing
• Budgeting
• Risk Management