BOLO Social Super Forum - Tim Hayden "Mobile Impacts to Social Media"

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From the 10-11-11 BOLO "Social Super Forum" with Jay Baer and Tom Martin, these were my slides presented to discuss the impact that mobile behavior and smartphone proliferation have on social media in marketing and advertising.

Business Technologie

SocialSuper Forum October 11, 2011 Scottsdale – Hotel Valley Ho Tim Hayden, CMO, 44Doors

Mobile is different than Social.**yet the two are wildly interdependent

Sure, social media brought like minds together…

…but, social media *happened* at the perfect time.

Sent from my shiny new iPhone, please excuse typos

Offer multiple channels from offline to online (QR Codes, URLs, SMS)

2012… NFC: Near-Field Communications Will compliment QR code scanning Makes offline-to-online seamless “sans camera” Will be very popular in 2013

2012… Digital Out-of-Home Place-based Social Media LocaModa FeedMagnet Mass Relevance

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