This presentation from the 7th Annual Games for Health Conference details some evolved thinking of possible ways to target the space for advancement with a series of specific games on large-scale health topics.
WHERE WE ARE...
6-10 YEARS OLD
ONLY A HANDFUL OF AMAZING GAMES
ARE ANY OF THESE SUCCEEDING AT SCALE?
TOO FEW PEOPLE CHASING THE BEST
OPPORTUNITIES
OR US?
SCALE
“SUPER MARIO HEALTH”
“GAMES EVERYONE
SHOULD PLAY
VS. DISEASE GAMES”
A CRITIQUE...
DISEASE STATE BASED FOCUS BY DEFAULT
COMMON REASONS FOR THIS
ORIGINALLY FOCUSED ON GUIDING FOUNDATIONAL IDEAS...
RESEARCH, COMMUNITY & SOCIAL INFRASTRUCTURE, ESTABLISHING PREMISE,
GROWING TAXONOMY PROOF, IDENTIFYING LEADERS
NOT THINKING OF WHAT GAMES WE REALLY NEEDED OR A GUIDING
APPROACH TO THAT
SCALE WAS HOW BIG THE CONFERENCE, COMMUNITY, AND
OVERALL ACTIVITY REACHED
FRIENDS & FAMILY
SOCIAL
NETWORKS
GAMES SENSORS GAMES PHRS
PROFESSIONALS
WHAT HAPPENED?
GREATER NOTIONS OF HEALTH BEGIN TO EVOLVE...
WE LEARNED A LOT MORE ABOUT HEALTH
BETTER SENSE OF COMMERCIAL OPPORTUNITIES
SAW MORE OF WHAT PEOPLE WERE (NOT) DOING
KEY THOUGHTS...
RETAIL VS. HEALTH IMPACT
ALIGNING FORCES BETTER
SIMPLIFY OUR SENSE OF WHAT WORKS
SEARCH WITHIN OUR FRUSTRATION