Beating inertia with gamification techniques
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The document discusses how gamification can be used to overcome inertia. It provides examples of how media like radio, newspapers, cinema and TV used a one-to-many communication model to influence passive consumers. New technologies have enabled people to become prosumers who create and engage with stories. Gamification techniques like rewards, reputation and feedback loops can motivate people to achieve goals by appealing to human desires for mastery, status and recognition. The presentation argues that gamification helps people overcome inertia by actively engaging them in challenges and conflicts rather than passively consuming information.
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Beating inertia with gamification techniques
- 1. Beating inertia with gamification Arturo Castelló | Co-founder and CEO - JUGO | @arturocastello | www.playjugo.com
- 2. “Games are the New normal”
- 3. But Why? When? How?
- 4. In the beginning was the Word . John 1 : 1-3
- 5. The Bible
- 6. Literature
- 8. Radio Newspapers What do they all share? Cinema TV
- 12. In the beginning was the Word . John 1 : 1-3
- 13. In the beginning was the Word, and the Word was with God, AND THE WORD WAS GOD. . John 1 : 1-3
- 14. The plot is the message
- 15. The rundown as the Bible
- 16. Call to Adventure Return Supernatural aid (Gift of the Goddess) Threshold Guardian(s) KNOWN UNKNOWN Atonement Transformation Threshold (beginning of transformation) The Hero’s Journey Helper Mentor Challenges and Temptations Revelation Abyss death & rebirth Helper The tyranny of the Storyline
- 17. Who’s who within this model?
- 18. The Storytellers
- 19. The rest of us
- 20. What are we looking at?
- 21. Story Flow Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle The inertia of Storytelling End
- 22. Inertia
- 23. We are passive We are influenced We are consumers We are voters We are viewers We are listeners
- 24. And then… something happened Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle (The Storyline of this presentation) End
- 25. To the rescue!
- 27. A new Fight for Freedom
- 28. How have we changed?
- 29. We like We follow We comment We are influenced We are prosumers
- 30. What are we looking at?
- 31. 8 million online viewers at one time
- 32. Call to Adventure Return Supernatural aid (Gift of the Goddess) Threshold Guardian(s) KNOWN UNKNOWN Atonement Transformation Threshold (beginning of transformation) The Hero’s Journey Helper Mentor Challenges and Temptations Revelation Abyss death & rebirth Helper The inertia of (more) Storytelling
- 33. So where is the Climax? Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle End
- 35. In the beginning was the Pong . Atari : 1972
- 36. We don’t follow inertia anymore…
- 38. We don’t choose the story…
- 39. We create the story.
- 40. We don’t wait for the conflict to end Climax Rising Action Exposition Beginning Falling Action Denouement Resolution Inciting Incident Middle End
- 41. We engage conflict and get results
- 42. Gamification • VISUAL CUES • REPUTATION • VISUAL STORYTELLING • PERFORMANCE • RESPONSE OBJECTS • QUALITY • REWARD SCHEDULE MECHANICS MEASUREMENT • COMPLETION • DISINCENTIVES • QUANTITY • SOCIAL FEEDBACK • TIME • ACCESS REWARD BEHAVIOR • RECOGNITION • LOYALTY • STATUS • MASTERY • ACCESS • QUALITY • STUFF • ENGAGEMENT
- 43. We beat inertia
- 44. Beating inertia with gamification
- 45. JUGO™ TE AYUDA A CONSEGUIR TUS OBJETIVOS PERSONALES Y PROFESIONALES A TRAVÉS DEL JUEGO www.playjugo.com
- 46. Jugo es un espacio de aprendizaje y crecimiento personal
- 48. EL JUEGO QUE AYUDA A TU EMPRESA A COMUNICAR CON EFICACIA EN LAS REDES SOCIALES CREA TU EQUIPO PLANTEA TU PROYECTO MIDE TUS RESULTADOS Invita a los colaboradores que van a formar parte de tu equipo de trabajo. Diseña la estrategia de contenidos, marca los objetivos del proyecto y asigna tareas. Monitoriza los resultados de tus Campañas y analiza el retorno.
- 49. ELIGE A TUS COLABORADORES Selecciona a los miembros que formarán parte de tu equipo Social Raid y te ayudarán a crear nuevos contenidos.
- 50. ACUMULA PUNTOS POR CONTENIDOS La calidad del contenido te hará ganar puntos en función de la viralidad que obtenga una vez publicado.
- 51. VISUALIZA TU PROGRESO Y RESULTADOS Revisa diariamente el estado de tus campañas y optimízalas lo máximo posible. Analizar tu progresión te ayudará a fomentar tus puntos fuertes y a detectar fácilmente los aspectos a mejorar.
- 52. CONSIGUE RECOMPENSAS Aumenta la motivación de tu equipo con recompensas y reconocimiento.