2. About Us
• Specializing in Augmented Reality (AR) technology on mobile,
tablets, desktops, online, kiosks and big screens
• 60+ AR applications developed till date.
• Partnered with Hindustan Times for "arplus" Augmented Reality
Browser
• World’s Biggest AR campaign using Layar Vision. Client: FORD
India.
• World's First implementation of AR on a Diorama for Hindustan
Petroleum.
• 1st & Only Indian company to have Certified Developer
status
• 1st & Only Indian company to be part of Partner Network
3. About Us
• Among Speakers at ad:tech 2013, New Delhi
• Among Top 15 Finalists in TechSparks 2012.
• Among Top 6 Startups in Google for Entrepreneurs 2012.
• Among Top 9 Startups in QPrize 2012, by Qualcomm.
• Featured in CNBC TV 18 Young Turks, Rediff Get Ahead,
Entrepreneur India magazine, Yourstory.in etc…
4. Awards & Accolades
Top 16 Finalists in
TechSparks 2012
Top 6 Startups in
Google for
Entrepreneurs 2012
Top 9 Startups in
QPrize 2012, by
Qualcomm
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We’ve featured in here as well!
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5. Augmented Reality at Glance
• Augmented Reality is the among the Top Ten disruptive technologies of the
future - Gartner report.
• Augmented Reality market to be worth $600 bn by 2016. –Semico Research.
(Financial Times, 17th Sep 2012)
• More than 864m mobile devices will be equipped with augmented reality
technology by 2014.
• More than 103m cars could have some form of AR technology embedded by
2020.
• “Mobile augmented reality (AR) is on the verge of becoming a powerful tool
that e-Business professionals can use to engage consumers all the way
through their purchase journey.” -Forrester Research
9. • Augmented Reality Platform
• Works on the latest Image Tracking technology
based on Cloud Recognition
• Supports 1 Million + trackable images at a
time.
• Supports many different AR campaign types.
12. • Client: Ford India
• Agency: MadHouse India, Wunderman
• 4-5 Million Readers
• Ads published across 9-Indian Newspapers
• AR enabled Brochures in 230 dealerships
• 30000+ views
Ford Fiesta
13. Hindustan Times
• Partnered with Hindustan Times
to launch “arplus” – Augmented
Reality Browser
• Watch Videos, pictures and more
of your favorite Bollywood celebs
• Social Media Sharing
14. HT City
• Augmented Reality experience added to HT City.
• Users download arplus app and experience page3
events images & videos by scanning images in HT City
15. Hindustan (Hindi)
• New Year Special Edition of Hindustan(Hindi) was augmented using arplus.
• User could scan the pictures and watch slideshows of the top 10
happenings/celebrities of 2012.
16. Intel India
• Intel promoted its new 3rd Gen Processors in colleges
campuses across India
• Using layar, user scans the posters in colleges’ premises
• User experiences new discoveries of Intel powered laptops
and shares them on social media
17. Wipro
• Wipro’s Green initiatives are powered by Augmented
Reality
• Employees & visitors scan AR enabled posters in Wipro
offices across various countries and experience Green
initiatives taken by Wipro for sustainability
18. Hindustan Petroleum
• Client: Hindustan Petroleum Limited
• Agency: Pavilions and Interiors
• Use of Augmented Reality for the first time on a Diorama
• 2-iPads were fitted on swivel stands.
• Users could rotate the iPads and experience hidden content by
scanning different parts of the Diorama.
19. Ford Figo
• Client: Ford India
• Agency: Wunderman
• Ford promoted the New Figo bundled with exciting new features
• First AR enabled campaign in India showcasing 360 degree
panoramic interiors of the car
• User moves his/her phone in any direction to see the interiors of the
New Ford Figo
20. ad:tech 2013
• Partnered with adtech 2013 at New Delhi
• All Exhibitors & Sponsors logo augmented
• User scans any logo using layar to view more info
about the company
21. Set Wet
• Use scans one of the 6 Deodorant Cans from Set Wet
• A Video of girl/model plays.
• User then sees some tips for a Date, and selects one of the
models.
• User then answers few questions and gets his score.
22. STC Lead
• Client: Saudi Telecom
• Agency: Interesting Times, Lebanon
• The LEAD app was pre-installed in 60 Samsung Galaxy Note phones gifted to the
60 higher Management delegates during the LEAD conference in 2012.
• Users could scan posters in the conference venue to answer hidden
questions/surveys.
• Other Features: Event Video, Speaker Videos, Agenda, Box Integration for file
sharing, Screen sharing using Join.me integration, User comments.
23. Pulp Strategy
• Client: Pulp Strategy
• Pulp Strategy printed a Notebook with 10 separators, with 1 picture printed
on each separator.
• The Notebooks were distributed among delegates at an
Advertising/Marketing conference in Singapore.
• Users could scan the pictures and experience floating 3D buttons to watch
videos, visit website, or share on social networks.
25. Clooee Look
• Client: The Bowditch Group, Australia
• Augmented Reality Platform/Browser for Print Industry.
• Users scan the pictures in Magazines, and interact with the hidden
buttons.
26. Offerings
Face tracking based AR Geo Location based AR
Watch Video
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27. Offerings
Latest technology to please users and Brands using Augmented
reality.
Image tracking based AR
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QR code based AR
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