Thirst

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THIRST was selected as the best presentation in the 2008 World’s Best Presentation Contest. THIRST is an educational presentation designed to spark the conversation around the impending world freshwater shortage. An educational presentation that explores humanity’s water use and the emerging worldwide water shortage—topics I deeply believe people need to be aware of. It is designed to be function as a stand-alone presentation, which means the slides tell the full story (no need for person to deliver it). Since it was first released just two months ago, has spread across the web and has been viewed over 60,000 times. This year’s World’s Best Presentation Contest attracted 2,415 presentations from over 130 countries across 5 continents. The judges were four top gurus of the presentation world, Guy Kawasaki, Bert Decker, Garr Reynolds, and Nancy Duarte.

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Marketers With A Story - Content Marketing Awards - Content Marketer of the Year

Content Marketing Institute

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Greetings Content Marketers, Welcome to this year's report on the content marketing practices of business-to-business technology marketers in North America. In this report we highlight key areas of difference between the most effective technology marketers and their less-effective peers. We also show some differences between those who have a documented content strategy and those who do not. Technology marketers use a good mix of tactics and continue to invest in content marketing, with 58% planning to increase spend over the next 12 months. We look forward to seeing how this continued investment pays off over the next year.

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Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!

12 Questions to Ask When Making a Content Marketing Technology Decision

Content Marketing Institute

OVERVIEW: THE STATE OF CONTENT MARKETING IN AUSTRALIA Greetings Marketers, Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) are pleased to announce the results of our second annual study on content marketing practices in Australia. This report provides insight into how Australian for-profit marketers—both business-to-business (B2B) and business-to-consumer (B2C)—are using content marketing. It also includes comparisons of Australian marketers with their North American and UK peers, so marketers can see where they are similar and different. Key insights include: Australian marketers (52%) are more likely than North American (43%) and UK (42%) marketers to have a documented content strategy 69% are planning to increase their content marketing budget over the next 12 months, compared with 58% of their North American and 56% of their UK peers  81% are producing more content than they did one year ago, compared with 72% of their North American and 76% of their UK peers. While Australian marketers are less challenged with certain areas (e.g., producing enough content and producing engaging content) than their North American and UK peers are, they rate themselves lower in terms of overall effectiveness (33%*). With continued advances in the field, education, and experimentation, we hope to see that confidence rise over the coming year. On with the content marketing revolution!

Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends

Content Marketing Institute

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Marketers With A Story - Content Marketing Awards - Content Marketer of the Year

Idea and Storytelling

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Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends

Plus de Anil GROVER

Decent, affordable housing is fundamental to the health and well-being of people and to the smooth functioning of economies. Yet around the world, in developing and advanced economies alike, cities are struggling to meet that need. If current trends in urbanization and income growth persist, by 2025 the number of urban households that live in substandard housing—or are so financially stretched by housing costs that they forego other essentials, such as healthcare—could grow to 440 million, from 330 million. This could mean that the global affordable housing gap would affect one in three urban dwellers, about 1.6 billion people. A new McKinsey Global Institute (MGI) report, A blueprint for addressing the global affordable housing challenge, defines the affordability gap as the difference between the cost of an acceptable standard housing unit (which varies by location) and what households can afford to pay using no more than 30 percent of income. The analysis draws on MGI’s Cityscope database of 2,400 metropolitan areas, as well as case studies from around the world. It finds that the affordable housing gap now stands at $650 billion a year and that the problem will only grow as urban populations expand: current trends suggest that there could be 106 million more low-income urban households by 2025, for example. To replace today’s inadequate housing and build the additional units needed by 2025 would require $9 trillion to $11 trillion in construction spending alone. With land, the total cost could be $16 trillion. Of this, we estimate that $1 trillion to $3 trillion may have to come from public funding. However, four approaches used in concert could reduce the cost of affordable housing by 20 to 50 percent and substantially narrow the affordable housing gap by 2025. These largely market-oriented solutions—lowering the cost of land, construction, operations and maintenance, and financing—could make housing affordable for households earning 50 to 80 percent of median income. 1. Unlocking land supply. Since land is usually the largest real-estate expense, securing it at appropriate locations can be the most effective way to reduce costs. In even the largest global cities, many parcels of land remain unoccupied or underused. Some of them may belong to government and could be released for development or sold to buy land for affordable housing. Private land can be brought forward for development through incentives such as density bonuses—increasing the permitted floor space on a plot of land and, therefore, its value; in return, the developer must provide land for affordable units. 2. Reducing construction costs. While manufacturing and other industries have raised productivity steadily in the past few decades, in construction it has remained flat or gone down in many countries. Likewise, in many places residential housing is still built in the same way it was 50 years ago. Project costs could be reduced by about 30 percent an

Mckinsey Global Institute - A blueprint for addressing the global affordable ...

Thirst

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