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Using Social Software To Get Your Word Out

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Matt Ganis
Matt Ganis

Presented at Fast Changes - Fierce Challenges - Corporations Sharing Expertise to Help Non-Profits Survive and Thrive - March 2009

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Using Social Software to Get the your Word Out Dr. Matthew Ganis IBM – ganis@us.ibm.com Fast Changes - Fierce Challenges Corporations Sharing Expertise to Help Non-Profits Survive and Thrive March 2009
[object Object],[object Object],[object Object]
What is Social Networking? Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivisions This computer-mediated communication has become very popular with social sites like MySpace and Facebook , media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay.
What do we want to do ? ,[object Object],[object Object],[object Object]
Where did it start ?
What are some of the Social Options? ,[object Object],[object Object],Information dissemination ,[object Object],Collaboration ,[object Object],[object Object],Information Sharing ,[object Object],[object Object],[object Object],Social (connect or reconnect)
“ Pushing” Information
 
What is Twitter ? Twitter is a social networking or microblogging service that allows users to send small updates (messages) about what they are currently doing. Twitter does this by sending short text messages (140 characters in length) called "tweets", to your friends, or "followers."
Number of people following me Number of people I’m following
How can you use this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs A "Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. They can range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Are people doing this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is anybody reading?
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
How do I use this? ,[object Object],[object Object],[object Object]
Building Networks (linkedin, plaxo) Allows you to stay informed about what’s happening with your contacts or within your industry. It also helps you find the right, knowledgeable people, which help you achieve your goals
[object Object],[object Object],OR…..
[object Object]
 
How should I use it ? ,[object Object],[object Object],[object Object],[object Object]
Share, Share – that’s Fair !
Sharing your information Flickr is a popular photo-sharing and hosting service with advanced and powerful features. It supports an active and engaged community where people share and explore each other's photos. You can share and host hundreds of your own pictures on Flickr without paying a dime (there's also a pro service that gets you unlimited storage and sharing for about $2 a month)
YouTube ,[object Object]
Brand Channels ,[object Object],[object Object],[object Object]
 
Get Creative Stephen Colbert of Comedy Central's "The Colbert Report" issued a challenge to his audience. He shot a video of himself on a green screen for fans to download and edit in any way they wanted. He asked people to submit the videos to his fan site. Many of the videos have also shown up on YouTube. The result has been phenomenal. One video alone on YouTube has been viewed almost 700,000 times
There’s a lot out there…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[email_address]
 

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Using Social Software To Get Your Word Out

  • 1. Using Social Software to Get the your Word Out Dr. Matthew Ganis IBM – ganis@us.ibm.com Fast Changes - Fierce Challenges Corporations Sharing Expertise to Help Non-Profits Survive and Thrive March 2009
  • 2.
  • 3. What is Social Networking? Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivisions This computer-mediated communication has become very popular with social sites like MySpace and Facebook , media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay.
  • 4.
  • 5. Where did it start ?
  • 6.
  • 8.  
  • 9. What is Twitter ? Twitter is a social networking or microblogging service that allows users to send small updates (messages) about what they are currently doing. Twitter does this by sending short text messages (140 characters in length) called "tweets", to your friends, or "followers."
  • 10. Number of people following me Number of people I’m following
  • 11.
  • 12. Blogs A "Blog" is an abbreviated version of "weblog," which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. They can range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18. Building Networks (linkedin, plaxo) Allows you to stay informed about what’s happening with your contacts or within your industry. It also helps you find the right, knowledgeable people, which help you achieve your goals
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  • 23. Share, Share – that’s Fair !
  • 24. Sharing your information Flickr is a popular photo-sharing and hosting service with advanced and powerful features. It supports an active and engaged community where people share and explore each other's photos. You can share and host hundreds of your own pictures on Flickr without paying a dime (there's also a pro service that gets you unlimited storage and sharing for about $2 a month)
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  • 28. Get Creative Stephen Colbert of Comedy Central's "The Colbert Report" issued a challenge to his audience. He shot a video of himself on a green screen for fans to download and edit in any way they wanted. He asked people to submit the videos to his fan site. Many of the videos have also shown up on YouTube. The result has been phenomenal. One video alone on YouTube has been viewed almost 700,000 times
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