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SPECIAL ARTICLE
                                                                                       USING DESIGN RESEARCH TO GUIDE HEALTH REFORM



                                 Health Reform: A Community Experience
                                    Using Design Research as a Guide

M        A. S            , RN, MA; D         L. W    , MD; C                         N. C       , MA; L                              G. L , MA;
A        C. R         , MBA; D      C. A         , MD; C                        P. H    , MD; J     K. B                               , RN, MS;
          K             H. S         , MA; B        R. S                        , MHA;    N        F. L R                            , MD

Meaningful health reform in the United States must improve the            ture of an of ce practice or an integrated delivery system.
health of the population while lowering costs. In an effort to provide
a framework for doing so, the Institute of Health Care Improvement
                                                                          In our view, this does not represent a true patient-centered
created the triple aim, which encompasses the goals of (1) improv-        approach and does not truly assess and respond to the needs
ing individual health and experience with the health care system,         of individual patients, families, and communities.
(2) improving population health, and (3) decreasing the rate of per
capita health care costs. Current reform efforts have focused on
                                                                              At the Mayo Clinic Center for Innovation, our experience
the development of Patient-Centered Medical Homes (an innovative          is that design research methods are more likely to be help-
team-based model of care that facilitates a partnership between           ful in creating new delivery systems that will achieve the
the patient's personal physician coordinating care throughout a pa-
tient's lifetime to maximize health outcomes), but these relatively
                                                                          triple aim. Design research is based on qualitative research:
narrow efforts are focused on office practice and payment methods          smaller, targeted sample sizes are explored, and         and
and are not generally oriented toward community needs. We sought                questions are investigated. It can
to apply design research in assessing a community opportunity to
apply the triple aim as a strategy to transform health care delivery.
                                                                          provide a deeper understanding of the For editorial
Mixed methodology provides greater insight into the unexpressed           emotional, cultural, and aesthetic con- comment,
health needs of individuals and into the creation of delivery systems     text of a product, providing an important see page 930
more likely to achieve the triple aim. In a small, midwestern town,
a mixed methods approach was used to assess community health
                                                                          methodology for assessing the “experi-
needs to facilitate design and implementation of care delivery            ence” goal of the triple aim.4 This method can help a health
systems. The research findings suggest that health system design           care organization tailor health services to the true needs of
concepts should focus on the creation of health, not health care;
foster simplicity; create nurturing relationships; eliminate user fear;
                                                                          the community it serves. An effective design concept must
and contain costs. These observations can be helpful to health care       be created from observational, design research before proto-
professionals who are developing new methods of care delivery and         typing and implementation. This article describes the appli-
policymakers and payers contemplating new payment systems to
achieve the goals of the triple aim.
                                                                          cation of design research to a community and demonstrates
                                                                          how results can be used to create design concepts for a new
              Mayo Clin Proc. 2011;86(10):973-980                         health care delivery system. This research method has the
                                                                          potential to help health care systems achieve goals of better
 AMC = Austin Medical Center; PCMH = Patient-Centered Medical Home        design, especially when combined with health indices and
                                                                          disparities data for the community.
                                                                              From our perspective, emphasis on PCMHs is a neces-

G    rowth in health care spending exceeds that of the
     general economy and is unsustainable.1,2 Incessant in-
creases in health care costs reduce availability of affordable
                                                                          sary component for coordinating care. Austin Medical Cen-
                                                                          ter (AMC) de nes care coordination as a clinical program
                                                                          that uses physician-led teams to provide patient-centered,
health insurance and threaten access to care. Meaningful                  evidence-based, and proactive clinical and management
health reform in the United States must improve the health                support for patients with multiple chronic conditions. In
of the population while creating sustainability by reducing               December 2009, AMC, part of the Mayo Clinic Health
costs. In an effort to provide a useful framework for achiev-             System, implemented a care model based on the Minnesota
ing long-term health care reform, the Institute of Health                 Department of Health guidelines for PCMHs.5
Care Improvement created the                   , the goals of                 The city of Austin has approximately 23,000 resi-
which are (1) to improve individual health and experiences                dents, with another 15,000 persons living in small ad-
with the health care system, (2) to improve population
health, and (3) to reduce per capita health care costs.3                  From the Center for Innovation (M.A.S., C.N.C., L.G.L., K.H.S., B.R.S., N.F.L.)
   “Patient-Centered Medical Homes (PCMHs),” “Ad-                         and Division of Health Care Policy (D.L.W.), Mayo Clinic, Rochester, MN, and
                                                                          Austin Medical Center (A.C.R., D.C.A., C.P J.K.B.), Austin, MN.
                                                                                                                   .H.,
vanced Primary Care Practices” and “Accountable Care
                                                                          Address reprint requests and correspondence to Mary Severson, RN, MA,
Organizations” have stirred considerable interest in the                  Mayo Clinic, Center for Innovation, 200 First Street SW, Rochester, MN,
United States for their potential to minimize health care                 55905 (severson.mary@mayo.edu).
costs. However, most of these efforts are aimed at the struc-             © 2011 Mayo Foundation for Medical Education and Research


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                                                                  a
USING DESIGN RESEARCH TO GUIDE HEALTH REFORM


joining communities. According to 2000 Census data,              lifestyle and habits, and environmental analysis. Initial
approximately 9% of residents live in poverty; 93% are           contact was made via email, followed by often multiple
white; 6% are Hispanic/Latino; and the remainder are of          face-to-face meetings. Because individual observations
other races. Of Austin households, approximately 35%             could not readily be excluded, investigators did not use
include members 65 years or older and 29% have mem-              speci c selection criteria but made every effort to obtain
bers younger than 18 years.6                                     a representative sample of the population by interacting
    Austin Medical Center is a fully integrated medical          with all social classes and age groups and by choosing
center incorporating 82 hospital beds, primary and spe-          community sites likely to yield a heterogeneous and
cialty clinics, outpatient chemical dependency services,         representative community sample.
home health care, and a hospice including a home oxygen              Quantitative surveys were completed by participants in
program. Physicians are both employed and contracted to          the semistructured, individual, and dyad/triad interviews.
work at AMC.                                                     The survey tool was created internally by the Mayo Clinic
    The goal of AMC is to transform the experience of pa-        Rochester Survey Research Center and the Center for In-
tients and/or their family members with the health care deliv-   novation. The purpose of the survey tool was to determine
ery system to achieve better health for the individual patient   a community baseline of demographic and health access
and the population as a whole, manage costs, and improve         utilization issues.
value over time. This research was seen as an important op-
portunity to improve access to meet the health care needs
                                                                                          RESULTS
of the community, support AMC's continuous improvement
pillars (quality, safety, service, operations, and nance), and   COMMUNITY BASELINE SURVEY
support AMC’s commitment to employees (healthy work-             A total of 487 surveys were completed at multiple commu-
force and satisfying professional environment).                  nity locations. Community leaders acted as facilitators, help-
                                                                 ing investigators to reach audiences. In-person distribution
                                                                 of surveys was found to be most effective for higher response
                        METHODS
                                                                 rates. Of the respondents, 86% (n=420) spoke English and
Primary qualitative and quantitative research methods were       14% (n=67) spoke Spanish. Among English speakers, 64%
conducted. The research goals were as follows: (1) to assess     (n=269) were women and 36% (n=151) were men, whereas
and measure community health care utilization; (2) to ex-        45% (n=30) of the Spanish respondents were women and
plore unmet community needs, beliefs, values, self-percep-       55% (n=37) were men (Table 1).
tion, and cross cultural in uences; (3) to understand the con-       Cultural Differences. Almost all the English speakers
text for the development of a PCMH in Austin, MN; (4) to         were born in the United States, and more than half had
examine key user populations and stakeholders of a PCMH;         lived in Austin for more than 30 years (Table 1). Three-
and (5) to identify the needs to be lled by the PCMH.            fourths of Spanish respondents were born outside the
    Secondary research included a literature review and an       United States, and almost 60% had lived in Austin for less
environmental scan to examine previous and current exam-         than 10 years (Table 1).
ples of PCMH efforts, trends in community-based care, and            Income Disparity. The disparity between the income
health care trends to educate the collective team and stimu-     of English and Spanish speakers was remarkable. The
late thinking and dialogue. Some questions explored in the       annual household income was greater than $50,000 for
secondary research are as follows: How are existing PCMH         30% of English speakers but less than $25,000 for 80%
efforts constructed and how is a PCMH de ned? What are           of Spanish speakers; no Spanish speakers had an income
the design precedents in existing PCMHs? Who are the peo-        greater than $50,000 (Table 1). More of the English-
ple involved? What are the technologies/tools used? What         speaking than of the Spanish-speaking respondents
are PCMH environments like? What are the technological,          worked full-time (43% vs 29%), and fewer were unem-
design, user, communication, and staf ng trends in PCMH          ployed (40% vs 52%; Table 2).
efforts? Preliminary observations focused on uncovering the          Levels of Education. Disparities in education be-
unmet needs and desires of the community regarding health        tween English and Spanish speakers were also striking.
care and assessing its health care–related behavior.             Three-fourths of the Spanish-speaking population had an
    The qualitative process included embedding inves-            eighth grade education, whereas virtually every English-
tigators in Austin and neighboring towns for approxi-            speaking resident had a twelfth grade or higher education
mately 16 weeks to gather information and conduct                (Table 1).
fieldwork. The investigators conducted in-depth,                     Relatively Low Self-Perception of Overall Health.
semistructured community interviews, observations of             Perception of health was also very different between

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USING DESIGN RESEARCH TO GUIDE HEALTH REFORM


                                        TABLE 1. Your Voice/Your Health Austin Survey Results (N=487)
                                                 About you—demographics and overall health status
                                                                English-speaking                     Spanish-speaking
                         US native                                  (n=420)                              (n=67)
                            Yes                                    403 (96)                              15 (23)
                            No                                        17 (4)                             51 (77)
                         Sex                                        (n=420)                               (n=67)
                               Male                                 151 (36)                              37 (55)
                               Female                               269 (64)                              30 (45)
                         Marital status                             (n=420)                               (n=67)
                            Married                                 214 (51)                              29 (43)
                            Living with someone                      40 (10)                              15 (22)
                            Separated                                  4 (1)                                6 (9)
                            Divorced                                 43 (10)                                3 (4)
                            Widowed                                  45 (11)                                2 (3)
                            Never married                            73 (17)                              12 (18)
                         Residence in Austin                        (n=416)                               (n=65)
                             <1 y                                     11 (3)                                2 (3)
                             1-5 y                                    26 (6)                              19 (29)
                             5-10 y                                   32 (8)                              19 (29)
                             >10 y                                   51 (12)                                3 (5)
                             >20 y                                   57 (14)                                6 (9)
                             >30 y                                   91 (22)                                5 (8)
                             Entire life                            148 (36)                              11 (17)
                         Education                                  (n=415)                               (n=64)
                            Grade 8 or less                           17 (4)                              47 (73)
                            High school or GED                      136 (33)                              12 (19)
                            Some college                            140 (34)                                1 (2)
                            College graduate                         63 (15)                                3 (5)
                            Graduate school                          45 (11)                                1 (2)
                            Other                                     13 (3)                                    0
                         Annual household income                    (n=393)                               (n=59)
                            $0-$25,000                              140 (36)                              47 (80)
                            $25,000-$50,000                         133 (34)                              12 (20)
                            $50,000-$75,000                          77 (20)                                    0
                            $75,000-$100,000                          31 (8)                                    0
                            >$100,000                                 12 (3)                                    0
                         Overall health status                      (n=419)                               (n=66)
                            Excellent                                60 (14)                                6 (9)
                            Very good                               194 (46)                                5 (8)
                            Good                                    119 (28)                              29 (44)
                            Fair                                      33 (8)                              25 (38)
                            Poor                                      13 (3)                                1 (2)
                         Data are provided as number (percentage) of respondents unless otherwise indicated. Percentages
                         may not total 100% because of rounding.


English- and Spanish-speaking respondents. Of English-                            Where Do People Seek Care When Feeling Ill? Both
speaking respondents, 60% reported very good or excel-                         English and Spanish speakers most often sought care in
lent health, compared with less than 20% of Spanish-                           Austin when it was needed. However, Spanish-speaking
speaking respondents (Table 1).                                                residents were much more likely to seek hospital care than
   Gaps in Insurance Coverage. Insurance disparities                           English-speaking residents (Table 4).
were as substantial as income, employment, and educa-                             Barriers to Access. Disparities in access between
tion disparities. More than half of English speakers had                       English- and Spanish-speaking residents were related
employer-sponsored insurance vs only 7% of Spanish                             to lack of insurance and costs. Almost 80% of Spanish-
speakers (Table 3).                                                            speaking residents reported not seeking care because of

                               TABLE 2. Your Voice/Your Health Austin Survey Results: Work History
                                                            English-speaking                 Spanish-speaking
                               Work history                     (n=413)                           (n=66)
                               Full-time                         179 (43)                           19 (29)
                               Part-time                          69 (17)                           13 (20)
                               Not working                       165 (40)                           34 (52)
                               Data are provided as number (percentage) of respondents. Percentages may not
                               total 100% because of rounding.


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                                     TABLE 3. Your Voice/Your Health Austin Survey Results: Insurance
                                                                    English-speaking                       Spanish-speaking
                                                                       (n= 420)                                (n= 67)
                              Insurance                            Yes                 No                  Yes              No
                        Employer paid                           221 (53)          199 (47)                5 (7)          62 (93)
                        Government paid                         174 (41)          246 (59)              10 (15)          57 (85)
                        Pay for own insurance                    40 (10)          380 (90)                2 (3)          65 (97)
                        Data are provided as number (percentage) of respondents. Percentages may not total 100% because
                        of rounding.



lack of health insurance vs only 11% of English-speaking                         feeling that varies from person to person and depends on the
residents. Cost was cited as a barrier to care more often by                     individual's baseline of health and wellness.
Spanish respondents (Table 4).                                                       The research observations in the community provided
                                                                                 valuable information about the obstacles and barriers to
DEFINITION OF HEALTH AND WELLNESS                                                care and the means for successfully surmounting those
The community's de nition of health is succinctly summa-                         hurdles. When acting as caregivers, individuals observed
rized in a personal quotation from one respondent: “I want                       few incremental choices for help: they could either totally
to live a long and healthy life so that I can take care of my-                   relinquish control (typically with high nancial implica-
self and do what I need to do every day without constraints                      tions) or had to do everything themselves. One participant
because X count(s) on me.” Depending on the participant,                         stated: “Most of the time I just take care of things myself.
“X” could be a spouse, child, parent, neighbor, or colleague.                    I’d rather not bother anyone.” Since systems were not
For this community, our research found that             means                    perceived as exible, individuals often encountered dif -
balance, health, and quality of life. Indeed, wellness was                       culty nding resources to help them adapt to their changing
often described as “quality of life” rather than “absence of                     needs and personal situations. Men, in particular, often did
illness or disease.” A signi cant number of people think they                    not ask for help and had trouble setting up systems to pro-
are “well” because illness is absent or has not affected their                   vide temporary relief for the caregiver. Another participant
quality of life. For the young, in particular, wellness is a                     said “I never think about getting help until it is almost too

                                     TABLE 4. Your Voice/Your Health Austin Survey Results: Access to Care
                                                                           English-speaking                       Spanish-speaking
                  Access to care
                     No. of respondents                                          420                                     67
                     Austin                                                    329 (81)                                48 (80)
                     Outside Austin                                             40 (10)                                 9 (15)
                     Don’t know                                                   4 (1)                                  1 (2)
                     Both                                                        32 (8)                                  2 (3)

                                                                       Yes                    No                 Yes               No
                  Type of access
                     No. of respondents                                          420                                     67
                     Community clinic                               107 (25)                313 (75)         10 (15)             57 (85)
                     Walk-in clinic                                 183 (44)                237 (56)         39 (58)             28 (42)
                     Emergency department visit                      52 (12)                368 (88)           6 (9)             61 (91)
                     Hospital                                       141 (34)                279 (66)         47 (70)             20 (30)
                     Veterans Affairs/military facility               20 (5)                400 (95)           4 (6)             63 (94)
                     Another community-based group                    20 (5)                400 (95)          8 (12)             59 (88)
                     Stay at home and someone comes to you            15 (4)                405 (96)          8 (12)             59 (88)

                                                                       Yes                    No                 Yes               No
                  Barriers to access
                     No. of respondents                                          248                                     47
                     No health insurance                             28 (11)                219 (88)         37 (79)              10 (21)
                     Cost of care                                    72 (29)                175 (71)         31 (66)              16 (34)
                     Other family member needs more care              12 (5)                235 (95)            0                47 (100)
                     Other needs more urgent                          10 (4)                237 (96)            0                47 (100)
                     Transportation dif culties                       13 (5)                234 (94)          1 (2)               46 (98)
                     Could not obtain an appointment                 37 (15)                210 (85)            0                47 (100)
                     Could not get off work                           15 (6)                232 (94)            0                47 (100)
                  Data are provided as number (percentage) unless otherwise indicated. Percentages may not total 100% because of rounding.


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USING DESIGN RESEARCH TO GUIDE HEALTH REFORM



late. I think it has something to do with the idea of being       ing included in the conversation. Patients are often frus-
carried off the eld…you know, like in football.”                  trated by not being able to digest information provided in
   Understanding what it means to be well can facilitate          a physician’s appointment. As they become older, many
early diagnosis and faster recuperation from an acute             patients bring members of their family to their appoint-
health problem. However, wellness is a vague concept.             ment to take notes to ensure that they remember important
Our observations demonstrated intriguing social dynamics          points. When given information or records for their own
for identifying health and illness. Respondents commonly          keeping, people feel empowered and are more motivated.
de ned wellness relative to their typical baseline. Those         These insights may lead to consideration of a new model,
who had experienced illness had a much better under-              in which people own their information and which would
standing of the meaning of wellness. They also gained a           include open source data gathering, exchange, and shared
much greater ability to understand and articulate their con-      access. This model includes the ability to view longi-
cerns regarding their bodies and at times to make decisions       tudinal deidenti ed data for future health planning for
based not on a physician’s advice but instead on what their       individual patients and the community.
bodies were telling them. Respondents sought out other                Another example showed that many people feel isolated
networks to understand what “normal” meant and how                physically and psychologically. Any existing “community”
they should be feeling.                                           is lost once people become ill or become immobile in their
                                                                  homes. Lack of transportation or fear of the unknown can
RESEARCH INSIGHTS                                                 prevent participation in new peer networks; the lack of active
The ndings are useful for creating design objects for new         engagement in live peer networks can lead to psychological
health care delivery methods. The insights were framed into       isolation and depression. Some turn to online social net-
themes classi ed as               ,              , and            works, others to existing peer groups that are not set up to
                                                . The insights    assist with health issues, and still others become withdrawn.
stem from respondents' feelings about their own health and        These insights demonstrate the need for the following: (1)
wellness; the obstacles and barriers to care; and the means       virtual and community social networking, (2) availability of
they have used to successfully surmount those hurdles. For        support groups and awareness of that availability, (3) access
example, trust and transparency were perceived to be lack-        to reliable transportation across the community, and (4) pos-
ing in health care professionals. If people do not trust an       sible contact with a live person 24/7 online or via a hotline.
institution or individual, they are likely to seek care only in       Our ndings also showed that people often hesitate to
extreme cases and default to their own judgment.                  begin certain exercise or nutrition programs because they
    Cost and time were identi ed as primary barriers to           do not perceive themselves as totally committed in the way
staying healthy and well. One research participant stated,        they would like. Caregivers may feel as if they have few
“I wish I had more time and money for treatments and              incremental choices for support: they can either totally relin-
expensive creams but kids come rst….” Although most               quish control (typically with high nancial implications) or
people, primarily women, did not feel as if they had              they must do everything themselves. Programs that are per-
enough time to be healthy, others (some older, some who           ceived to be in exible are often abandoned or never begun,
had recovered from illness, empty nesters, and retirees)          and resources that seem unable to adapt to changing needs
were equally frustrated by not knowing how to manage              and evolving situations go unused. Some caregivers, men
the time they had. Some people felt so overwhelmed that           in particular, do not ask for help and have trouble setting up
they had trouble carving out time for their health and well-      systems that allow them temporary relief. People need care-
ness. In general, unless something forces a person's state        giving systems that are inherently more exible and adjust-
of health to the forefront, it remains a low priority. When       able. This type of “step-up or step-down” program may be
people transition to a life stage with more time, they often      less intimidating initially and may also prevent drop off.
do not know how to use it and end up doing nothing. Over-             “Community” insights involve the speci c challenges
all, they perceive that hospitals “cost too much.” Although       a community—the hospital, clinics, health care profes-
cost conscious about what they are spending, they are not         sionals, and residents—faces in providing the appropri-
comparing costs over time. They have not embraced the             ate level and type of health and wellness services. For
idea of “spending more to get more.”                              example, people who do not have an established and
    Although people seem to want to own their health in-          healthy relationship with a physician may not feel “cared
formation, they perceive that it does not belong entirely to      for” in the traditional health system and may believe that
them. Many believe that physicians do not want to share           health care professionals are not listening to them, spend-
or are withholding information or that they do not think          ing enough time explaining their options, or listening to
patients would understand. Women, in particular, like be-         how they feel about them.

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USING DESIGN RESEARCH TO GUIDE HEALTH REFORM


    Such people may turn to alternative healers, nutrition-   sages that speak to them at their particular life stage.
ists, and trainers for a more holistic experience, enjoying   One research participant stated, “It’s funny…when I use
being treated as a “client.” To build and keep loyal cli-     an anti-wrinkle cream, I’m thinking about what I’m go-
entele, these providers are going outside their expertise     ing to look like in the future. But when I take vitamins,
to treat patients. Through various programs (formal and       I’m not thinking about what I’m going to feel like in the
informal), they are mirroring women's language and ful-       future from the inside.” When interacting with traditional
  lling their need for communication: they are ghting for     health systems, people do not feel “cared for” unless they
business by spending additional time listening to, check-     have established a nurturing relationship with a particular
ing in with, and “caring” for their clients. This re ects     health care professional. Community health partnerships
a pressing need for dialogue between patient and health       could build and/or improve relationships between patients
care professional. For many people, that is at the root of    and health care professionals. They would allow people
“feeling cared for.” To prioritize their own health, people   to become familiar with the health care setting and health
need to feel as if their health care professional considers   care professionals outside a necessary visit. People need
them a high priority. Increasingly, they are looking to       to have a strong connection to the institution where they
nontraditional providers to meet this need.                   receive care; otherwise, they seek it elsewhere. Long-term
    A new service integration model is needed to effec-       investment in community relationships will help make the
tively coordinate existing services, including physical       Austin community sustainable.
fitness, senior services, mental health, and childcare.          Peer-to-peer networks can comfort patients by al-
Barriers to obtaining care were identified at a systemic      lowing for freer, more relaxed communication than is
level and included difficulties navigating complex            typical of most exchanges with health care profession-
health care systems, lack of insurance or the ability to      als. Such networks can help address social isolation,
obtain insurance, lack of access (the ability to obtain       of particular concern in the elderly population, whose
appointments when needed), hesitance to bother some-          stoic attitude and hesitance to “bother someone” make
one, lack of education, lack of communication, and the        them more vulnerable.
necessity to stay within a given health care system for
purposes of insurance coverage. It appears that a “big
                                                                                    DISCUSSION
picture, connecting view” is missing for both patients
and health care professionals, leading to misunder-           Zuvekas and Taliaferro7 described disparities in health
standing and quality of care issues. Individual organiza-     care access as experienced by racial/ethnic groups and
tions do not have enough time or energy to “spread the        the uninsured; health care treatment and outcomes are
news” about other relevant services or to help people         in uenced by a person’s ability to access the health care
navigate the entire system. There is a need for one “or-      system. Freeman et al8 illustrated signs of deterioration
ganizational entity” that can handle service and staffing.    in health care access for the nation’s poor, minorities, and
The hospital/clinics could be a much stronger partner         uninsured. The access concept has been explored in previ-
in health and wellness if seen as part of an integrated       ously published research. Khan and Bhardwaj9 suggested
community network with nonmedical entities, such as           that potential access to health care relates to the avail-
physical fitness, mental health, transportation services,     ability of health care resources (facilities and personnel)
and other resources.                                          relative to their needs for services, whereas realized ac-
    When people delay seeking care, they can develop co-      cess relates to the actual use of such resources to satisfy
morbid conditions that complicate their treatment. By the     those needs. Use is greatly in uenced by availability, as
time some seek help, their condition has become chronic,      well as the inherent characteristics of the service system
with multiple factors and complexities. A design concept      and those of potential users, which express themselves
for consideration is to explore “gap” clinics focused on      as either barriers or facilitators.9 In this community, ac-
multiple comorbid conditions that would serve as con-         cess to care is often considered dif cult because of the
duits for linking patients to more holistic wellness and      complexity of the system and the anxiety associated with
primary care. Creating “open” referral systems to other       navigating this complex environment. The results of our
community care providers is worth consideration.              study suggest that the needs of the community can best
    In the insights classi ed as being at the “intersection   be met by simplifying processes and reducing anxiety.
between the individual and the community,” the unmet          The integration and navigation of services and greater
needs of the public collide with the challenges faced         access in terms of physical access, cost, and visibility
by a community in providing care. People prefer to be         constitute a near-term win—not the creation of addi-
presented with options. People look for targeted mes-         tional individual products and services. The point is to

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USING DESIGN RESEARCH TO GUIDE HEALTH REFORM



communicate to individuals how to care for themselves            a static relationship that de nes for what and for whom
throughout their lifetime in a manner appropriate to each        an agent is responsible. It is expressed by accountable
life stage and speci c individual situation and to equip         agent 1 (A1), agent 2 (A2), which means that agent 1 is
them to make long-term behavior changes and adhere to            accountable to agent 2 for performing tasks of this type.
personalized regimens.                                           The agents themselves are implemented using a layered
    Plsek and Greenhalgh10 urge abandoning linear models         architecture, called            .12 In the agent-driven mod-
and developing new conceptual frameworks. These frame-           el, peer-to-peer networks and individuals drive the devel-
works should incorporate a dynamic, emergent, creative,          opment of service infrastructure and navigation. Similar
and intuitive view of the world to replace traditional “re-      to the open source model, the agent-driven model moves
duce and resolve” approaches to clinical care and service        from the ground up, relying on peer networks to sustain
organization.10 Decreasing complexity in this community          the exchange of critical information.
would mean developing both virtual and live aids to as-              The “Living Labs” concept represents a user-centric
sist system navigation at life’s crucial transitions. The        research methodology for sensing, prototyping, validating,
creation of health kiosks at community meeting points            and re ning complex solutions in multiple and evolving
may allow easy access to information and appointment             real-life contexts.13 Currently, a disparate system of health
scheduling; this includes bilingual health care profes-          care professionals treats different aspects of wellness, pre-
sionals and navigation aids. This community would also           vention, maintenance, and illness.
bene t from physician-guided assistance in prioritizing              Currently, the open source model in combination with
conditions and how to treat them. Another concept worth          the agent-driven model is most conducive to addressing
exploring is the provision of health education from the          patients' unmet needs because they place the emphasis on
primary school level on up. Future health mapping could          patients and their family members and friends. The open
help patients understand the life stages that lie ahead and      source model empowers patients and gives them a degree
how their current behavior affects health issues that could      of control in their health care. It provides people with the
arise at those stages. A navigator service and/or a 24-hour      means and tools to take care of themselves.
hotline would also be useful. This community may bene t
from increased education and awareness of mental health
                                                                                       CONCLUSION
and stress-reduction services.
    Redesigning the fragmented US mental health system           Applying design research as an initial step in creating
requires knowing how service sectors share responsibility        a new community health care delivery system yielded
for meeting health care needs.11 The complexity of the           several new insights. First, such a community-focused
US mental health care system diffuses responsibilities for       system should adopt a whole-person orientation that
patients over multiple service sectors, posing challenges        seeks to reduce service isolation and increase accessi-
for patients, health care professionals, and policymak-          bility. Second, it is critical to evaluate community-wide
ers.11 Our examination of Austin shows various service           perceived barriers to care, such as use of outside service
network models that coexist and overlap. The existing            network (transitory migration), community scal sustain-
model shows a fragmented service network. From the               ability, and visioning. Third, chronic social conditions,
community perspective, the biggest service ow problems           such as social and scal waste, the intersection between
center around the following: (1) overall network discon-         individuals and community, and peer-to-peer health can
nect and perception of disconnect, (2) transportation and        be improved through experience and investment in one’s
mobility, (3) transparency of information, (4) visibility of     own well-being. Fourth, enduring solutions will facilitate
services, (5) service integration, (6) facilitation and bilin-   healthy behaviors, simplify processes, improve access,
gual sources, and (7) burden of care issues.                     and reduce costs.
    A different service network model is the “open                  The triple aim offers a framework, but design research
source” community service network model. This is a               provides a more detailed understanding of the needs of
“bottom up” approach to designing services with an               the community based on actual observations that can be
overall emphasis on data transparency. People drive this         used to guide health care professionals, policymakers, and
model insomuch as the model is meant to ful ll their             payers in developing new ways to deliver care. Current
need for sharing, listening, transparency, access to infor-      efforts at health care reform do not meet speci c patient
mation, choice, and creativity.                                  care needs. To better do so, future system design concepts
    “Agent-based systems” were developed to help man-            should focus on creating nurturing relationships; creating
age the care process in real-world settings. They focus          health, not health care; eliminating complexity for users;
on task allocation and accountability. Accountability is         and managing costs.

                                                                                                                          979

     For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings.
                                                                 a
USING DESIGN RESEARCH TO GUIDE HEALTH REFORM


                                                                                         5. Minnesota Department of Health (MDH). Minnesota’s vision: a better state
                                                                                      of health. Health Care Homes (aka Medical Homes). http://www.health.state.
                                                                                      mn.us/healthreform/homes/index.html. Accessed June 24, 2011.
                                                                                         6. Austin, Minnesota census data and community pro le. AmericanTowns.
                                                                                      Com Web site. http://www.americantowns.com/mn/austin-information. Accessed
                                                                                      June 24, 2011.
                                                                                         7. Zuvekas SH, Taliaferro GS. Pathways to access: health insurance, the
                                                                                      health care delivery system, and racial/ethnic disparities, 1996-1999.
                                                                                                      . 2003;22(2):139-153.
                                                                                         8. Freeman HE, Blendon RJ, Aiken LH, Sudman S, Mullinix CF, Corey
                                                                                      CR. Americans report on their access to health care.                         .
                                                                                      1987;6(1):6-8.
REFERENCES                                                                               9. Khan AA, Bhardwaj SM. Access to health care: A conceptual framework
    1. Fenig EC. Despite the new mood, the economy not doing well. American           and its relevance to Health Care Planning.                    . 1994;17(1):60-
Thinker Web site. Published January 14, 2011. http://www.americanthinker.com/         76.
blog/2011/01/despite_the_new_mood_the_econo.html. Accessed June 24, 2011.               10. Plsek PE, Greenhalgh T. Complexity science: the challenge of complex-
    2. Campbell KE. Report on healthcare spending shows government with 44%           ity in health care. BMJ. 2001;323(7313):625-628.
share. American Thinker Web site. Published January 7, 2011. http://www.ameri-          11. Wang PS, Demler O, Olfson M, Pincus HA, Wells KB, Kessler RC.
canthinker.com/blog/2011/01/report_on_health_care_spending.html Accessed              Changing pro les of service sectors used for mental health care in the United
June 24, 2011.                                                                        States.                  . 2006;163(7):1187-1198.
    3. Institute for Healthcare Improvement. The IHI           Aim: better care for     12. Huang J, Jennings NR, Fox J. An agent-based approach to health care
individuals, better health for populations, and lower per Capita costs. IHI.org Web   management.                                      . 1995;9(4):401-420.
site. http://www.ihi.org/IHI/Programs/StrategicInitiatives/TripleAim.htm. Ac-           13. Eriksson M, Niitamo V-P, Kulkki S.
cessed June 24, 2011.                                                                                                                                         Lulea
    4. Saffer D.                                                                      University of technology. Sweden: December 15, 2005;1-13. http://www.vin-
          2nd ed. Berkley, CA: New Riders; 2010. http://www.designingforinter-        nova.se/upload/dokument/Verksamhet/TITA/Stateoftheart_LivingLabs_Eriks-
action.com/designingforinteraction2_sample.pdf. Accessed June 24, 2011.               son2005.pdf. Accessed June 27, 2011.




980

       For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings.
                                                                   a

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Design Research and Healthcare Reform - Mayo Clinic Proceedings

  • 1. SPECIAL ARTICLE USING DESIGN RESEARCH TO GUIDE HEALTH REFORM Health Reform: A Community Experience Using Design Research as a Guide M A. S , RN, MA; D L. W , MD; C N. C , MA; L G. L , MA; A C. R , MBA; D C. A , MD; C P. H , MD; J K. B , RN, MS; K H. S , MA; B R. S , MHA; N F. L R , MD Meaningful health reform in the United States must improve the ture of an of ce practice or an integrated delivery system. health of the population while lowering costs. In an effort to provide a framework for doing so, the Institute of Health Care Improvement In our view, this does not represent a true patient-centered created the triple aim, which encompasses the goals of (1) improv- approach and does not truly assess and respond to the needs ing individual health and experience with the health care system, of individual patients, families, and communities. (2) improving population health, and (3) decreasing the rate of per capita health care costs. Current reform efforts have focused on At the Mayo Clinic Center for Innovation, our experience the development of Patient-Centered Medical Homes (an innovative is that design research methods are more likely to be help- team-based model of care that facilitates a partnership between ful in creating new delivery systems that will achieve the the patient's personal physician coordinating care throughout a pa- tient's lifetime to maximize health outcomes), but these relatively triple aim. Design research is based on qualitative research: narrow efforts are focused on office practice and payment methods smaller, targeted sample sizes are explored, and and and are not generally oriented toward community needs. We sought questions are investigated. It can to apply design research in assessing a community opportunity to apply the triple aim as a strategy to transform health care delivery. provide a deeper understanding of the For editorial Mixed methodology provides greater insight into the unexpressed emotional, cultural, and aesthetic con- comment, health needs of individuals and into the creation of delivery systems text of a product, providing an important see page 930 more likely to achieve the triple aim. In a small, midwestern town, a mixed methods approach was used to assess community health methodology for assessing the “experi- needs to facilitate design and implementation of care delivery ence” goal of the triple aim.4 This method can help a health systems. The research findings suggest that health system design care organization tailor health services to the true needs of concepts should focus on the creation of health, not health care; foster simplicity; create nurturing relationships; eliminate user fear; the community it serves. An effective design concept must and contain costs. These observations can be helpful to health care be created from observational, design research before proto- professionals who are developing new methods of care delivery and typing and implementation. This article describes the appli- policymakers and payers contemplating new payment systems to achieve the goals of the triple aim. cation of design research to a community and demonstrates how results can be used to create design concepts for a new Mayo Clin Proc. 2011;86(10):973-980 health care delivery system. This research method has the potential to help health care systems achieve goals of better AMC = Austin Medical Center; PCMH = Patient-Centered Medical Home design, especially when combined with health indices and disparities data for the community. From our perspective, emphasis on PCMHs is a neces- G rowth in health care spending exceeds that of the general economy and is unsustainable.1,2 Incessant in- creases in health care costs reduce availability of affordable sary component for coordinating care. Austin Medical Cen- ter (AMC) de nes care coordination as a clinical program that uses physician-led teams to provide patient-centered, health insurance and threaten access to care. Meaningful evidence-based, and proactive clinical and management health reform in the United States must improve the health support for patients with multiple chronic conditions. In of the population while creating sustainability by reducing December 2009, AMC, part of the Mayo Clinic Health costs. In an effort to provide a useful framework for achiev- System, implemented a care model based on the Minnesota ing long-term health care reform, the Institute of Health Department of Health guidelines for PCMHs.5 Care Improvement created the , the goals of The city of Austin has approximately 23,000 resi- which are (1) to improve individual health and experiences dents, with another 15,000 persons living in small ad- with the health care system, (2) to improve population health, and (3) to reduce per capita health care costs.3 From the Center for Innovation (M.A.S., C.N.C., L.G.L., K.H.S., B.R.S., N.F.L.) “Patient-Centered Medical Homes (PCMHs),” “Ad- and Division of Health Care Policy (D.L.W.), Mayo Clinic, Rochester, MN, and Austin Medical Center (A.C.R., D.C.A., C.P J.K.B.), Austin, MN. .H., vanced Primary Care Practices” and “Accountable Care Address reprint requests and correspondence to Mary Severson, RN, MA, Organizations” have stirred considerable interest in the Mayo Clinic, Center for Innovation, 200 First Street SW, Rochester, MN, United States for their potential to minimize health care 55905 (severson.mary@mayo.edu). costs. However, most of these efforts are aimed at the struc- © 2011 Mayo Foundation for Medical Education and Research 973 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 2. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM joining communities. According to 2000 Census data, lifestyle and habits, and environmental analysis. Initial approximately 9% of residents live in poverty; 93% are contact was made via email, followed by often multiple white; 6% are Hispanic/Latino; and the remainder are of face-to-face meetings. Because individual observations other races. Of Austin households, approximately 35% could not readily be excluded, investigators did not use include members 65 years or older and 29% have mem- speci c selection criteria but made every effort to obtain bers younger than 18 years.6 a representative sample of the population by interacting Austin Medical Center is a fully integrated medical with all social classes and age groups and by choosing center incorporating 82 hospital beds, primary and spe- community sites likely to yield a heterogeneous and cialty clinics, outpatient chemical dependency services, representative community sample. home health care, and a hospice including a home oxygen Quantitative surveys were completed by participants in program. Physicians are both employed and contracted to the semistructured, individual, and dyad/triad interviews. work at AMC. The survey tool was created internally by the Mayo Clinic The goal of AMC is to transform the experience of pa- Rochester Survey Research Center and the Center for In- tients and/or their family members with the health care deliv- novation. The purpose of the survey tool was to determine ery system to achieve better health for the individual patient a community baseline of demographic and health access and the population as a whole, manage costs, and improve utilization issues. value over time. This research was seen as an important op- portunity to improve access to meet the health care needs RESULTS of the community, support AMC's continuous improvement pillars (quality, safety, service, operations, and nance), and COMMUNITY BASELINE SURVEY support AMC’s commitment to employees (healthy work- A total of 487 surveys were completed at multiple commu- force and satisfying professional environment). nity locations. Community leaders acted as facilitators, help- ing investigators to reach audiences. In-person distribution of surveys was found to be most effective for higher response METHODS rates. Of the respondents, 86% (n=420) spoke English and Primary qualitative and quantitative research methods were 14% (n=67) spoke Spanish. Among English speakers, 64% conducted. The research goals were as follows: (1) to assess (n=269) were women and 36% (n=151) were men, whereas and measure community health care utilization; (2) to ex- 45% (n=30) of the Spanish respondents were women and plore unmet community needs, beliefs, values, self-percep- 55% (n=37) were men (Table 1). tion, and cross cultural in uences; (3) to understand the con- Cultural Differences. Almost all the English speakers text for the development of a PCMH in Austin, MN; (4) to were born in the United States, and more than half had examine key user populations and stakeholders of a PCMH; lived in Austin for more than 30 years (Table 1). Three- and (5) to identify the needs to be lled by the PCMH. fourths of Spanish respondents were born outside the Secondary research included a literature review and an United States, and almost 60% had lived in Austin for less environmental scan to examine previous and current exam- than 10 years (Table 1). ples of PCMH efforts, trends in community-based care, and Income Disparity. The disparity between the income health care trends to educate the collective team and stimu- of English and Spanish speakers was remarkable. The late thinking and dialogue. Some questions explored in the annual household income was greater than $50,000 for secondary research are as follows: How are existing PCMH 30% of English speakers but less than $25,000 for 80% efforts constructed and how is a PCMH de ned? What are of Spanish speakers; no Spanish speakers had an income the design precedents in existing PCMHs? Who are the peo- greater than $50,000 (Table 1). More of the English- ple involved? What are the technologies/tools used? What speaking than of the Spanish-speaking respondents are PCMH environments like? What are the technological, worked full-time (43% vs 29%), and fewer were unem- design, user, communication, and staf ng trends in PCMH ployed (40% vs 52%; Table 2). efforts? Preliminary observations focused on uncovering the Levels of Education. Disparities in education be- unmet needs and desires of the community regarding health tween English and Spanish speakers were also striking. care and assessing its health care–related behavior. Three-fourths of the Spanish-speaking population had an The qualitative process included embedding inves- eighth grade education, whereas virtually every English- tigators in Austin and neighboring towns for approxi- speaking resident had a twelfth grade or higher education mately 16 weeks to gather information and conduct (Table 1). fieldwork. The investigators conducted in-depth, Relatively Low Self-Perception of Overall Health. semistructured community interviews, observations of Perception of health was also very different between 974 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 3. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM TABLE 1. Your Voice/Your Health Austin Survey Results (N=487) About you—demographics and overall health status English-speaking Spanish-speaking US native (n=420) (n=67) Yes 403 (96) 15 (23) No 17 (4) 51 (77) Sex (n=420) (n=67) Male 151 (36) 37 (55) Female 269 (64) 30 (45) Marital status (n=420) (n=67) Married 214 (51) 29 (43) Living with someone 40 (10) 15 (22) Separated 4 (1) 6 (9) Divorced 43 (10) 3 (4) Widowed 45 (11) 2 (3) Never married 73 (17) 12 (18) Residence in Austin (n=416) (n=65) <1 y 11 (3) 2 (3) 1-5 y 26 (6) 19 (29) 5-10 y 32 (8) 19 (29) >10 y 51 (12) 3 (5) >20 y 57 (14) 6 (9) >30 y 91 (22) 5 (8) Entire life 148 (36) 11 (17) Education (n=415) (n=64) Grade 8 or less 17 (4) 47 (73) High school or GED 136 (33) 12 (19) Some college 140 (34) 1 (2) College graduate 63 (15) 3 (5) Graduate school 45 (11) 1 (2) Other 13 (3) 0 Annual household income (n=393) (n=59) $0-$25,000 140 (36) 47 (80) $25,000-$50,000 133 (34) 12 (20) $50,000-$75,000 77 (20) 0 $75,000-$100,000 31 (8) 0 >$100,000 12 (3) 0 Overall health status (n=419) (n=66) Excellent 60 (14) 6 (9) Very good 194 (46) 5 (8) Good 119 (28) 29 (44) Fair 33 (8) 25 (38) Poor 13 (3) 1 (2) Data are provided as number (percentage) of respondents unless otherwise indicated. Percentages may not total 100% because of rounding. English- and Spanish-speaking respondents. Of English- Where Do People Seek Care When Feeling Ill? Both speaking respondents, 60% reported very good or excel- English and Spanish speakers most often sought care in lent health, compared with less than 20% of Spanish- Austin when it was needed. However, Spanish-speaking speaking respondents (Table 1). residents were much more likely to seek hospital care than Gaps in Insurance Coverage. Insurance disparities English-speaking residents (Table 4). were as substantial as income, employment, and educa- Barriers to Access. Disparities in access between tion disparities. More than half of English speakers had English- and Spanish-speaking residents were related employer-sponsored insurance vs only 7% of Spanish to lack of insurance and costs. Almost 80% of Spanish- speakers (Table 3). speaking residents reported not seeking care because of TABLE 2. Your Voice/Your Health Austin Survey Results: Work History English-speaking Spanish-speaking Work history (n=413) (n=66) Full-time 179 (43) 19 (29) Part-time 69 (17) 13 (20) Not working 165 (40) 34 (52) Data are provided as number (percentage) of respondents. Percentages may not total 100% because of rounding. 975 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 4. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM TABLE 3. Your Voice/Your Health Austin Survey Results: Insurance English-speaking Spanish-speaking (n= 420) (n= 67) Insurance Yes No Yes No Employer paid 221 (53) 199 (47) 5 (7) 62 (93) Government paid 174 (41) 246 (59) 10 (15) 57 (85) Pay for own insurance 40 (10) 380 (90) 2 (3) 65 (97) Data are provided as number (percentage) of respondents. Percentages may not total 100% because of rounding. lack of health insurance vs only 11% of English-speaking feeling that varies from person to person and depends on the residents. Cost was cited as a barrier to care more often by individual's baseline of health and wellness. Spanish respondents (Table 4). The research observations in the community provided valuable information about the obstacles and barriers to DEFINITION OF HEALTH AND WELLNESS care and the means for successfully surmounting those The community's de nition of health is succinctly summa- hurdles. When acting as caregivers, individuals observed rized in a personal quotation from one respondent: “I want few incremental choices for help: they could either totally to live a long and healthy life so that I can take care of my- relinquish control (typically with high nancial implica- self and do what I need to do every day without constraints tions) or had to do everything themselves. One participant because X count(s) on me.” Depending on the participant, stated: “Most of the time I just take care of things myself. “X” could be a spouse, child, parent, neighbor, or colleague. I’d rather not bother anyone.” Since systems were not For this community, our research found that means perceived as exible, individuals often encountered dif - balance, health, and quality of life. Indeed, wellness was culty nding resources to help them adapt to their changing often described as “quality of life” rather than “absence of needs and personal situations. Men, in particular, often did illness or disease.” A signi cant number of people think they not ask for help and had trouble setting up systems to pro- are “well” because illness is absent or has not affected their vide temporary relief for the caregiver. Another participant quality of life. For the young, in particular, wellness is a said “I never think about getting help until it is almost too TABLE 4. Your Voice/Your Health Austin Survey Results: Access to Care English-speaking Spanish-speaking Access to care No. of respondents 420 67 Austin 329 (81) 48 (80) Outside Austin 40 (10) 9 (15) Don’t know 4 (1) 1 (2) Both 32 (8) 2 (3) Yes No Yes No Type of access No. of respondents 420 67 Community clinic 107 (25) 313 (75) 10 (15) 57 (85) Walk-in clinic 183 (44) 237 (56) 39 (58) 28 (42) Emergency department visit 52 (12) 368 (88) 6 (9) 61 (91) Hospital 141 (34) 279 (66) 47 (70) 20 (30) Veterans Affairs/military facility 20 (5) 400 (95) 4 (6) 63 (94) Another community-based group 20 (5) 400 (95) 8 (12) 59 (88) Stay at home and someone comes to you 15 (4) 405 (96) 8 (12) 59 (88) Yes No Yes No Barriers to access No. of respondents 248 47 No health insurance 28 (11) 219 (88) 37 (79) 10 (21) Cost of care 72 (29) 175 (71) 31 (66) 16 (34) Other family member needs more care 12 (5) 235 (95) 0 47 (100) Other needs more urgent 10 (4) 237 (96) 0 47 (100) Transportation dif culties 13 (5) 234 (94) 1 (2) 46 (98) Could not obtain an appointment 37 (15) 210 (85) 0 47 (100) Could not get off work 15 (6) 232 (94) 0 47 (100) Data are provided as number (percentage) unless otherwise indicated. Percentages may not total 100% because of rounding. 976 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 5. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM late. I think it has something to do with the idea of being ing included in the conversation. Patients are often frus- carried off the eld…you know, like in football.” trated by not being able to digest information provided in Understanding what it means to be well can facilitate a physician’s appointment. As they become older, many early diagnosis and faster recuperation from an acute patients bring members of their family to their appoint- health problem. However, wellness is a vague concept. ment to take notes to ensure that they remember important Our observations demonstrated intriguing social dynamics points. When given information or records for their own for identifying health and illness. Respondents commonly keeping, people feel empowered and are more motivated. de ned wellness relative to their typical baseline. Those These insights may lead to consideration of a new model, who had experienced illness had a much better under- in which people own their information and which would standing of the meaning of wellness. They also gained a include open source data gathering, exchange, and shared much greater ability to understand and articulate their con- access. This model includes the ability to view longi- cerns regarding their bodies and at times to make decisions tudinal deidenti ed data for future health planning for based not on a physician’s advice but instead on what their individual patients and the community. bodies were telling them. Respondents sought out other Another example showed that many people feel isolated networks to understand what “normal” meant and how physically and psychologically. Any existing “community” they should be feeling. is lost once people become ill or become immobile in their homes. Lack of transportation or fear of the unknown can RESEARCH INSIGHTS prevent participation in new peer networks; the lack of active The ndings are useful for creating design objects for new engagement in live peer networks can lead to psychological health care delivery methods. The insights were framed into isolation and depression. Some turn to online social net- themes classi ed as , , and works, others to existing peer groups that are not set up to . The insights assist with health issues, and still others become withdrawn. stem from respondents' feelings about their own health and These insights demonstrate the need for the following: (1) wellness; the obstacles and barriers to care; and the means virtual and community social networking, (2) availability of they have used to successfully surmount those hurdles. For support groups and awareness of that availability, (3) access example, trust and transparency were perceived to be lack- to reliable transportation across the community, and (4) pos- ing in health care professionals. If people do not trust an sible contact with a live person 24/7 online or via a hotline. institution or individual, they are likely to seek care only in Our ndings also showed that people often hesitate to extreme cases and default to their own judgment. begin certain exercise or nutrition programs because they Cost and time were identi ed as primary barriers to do not perceive themselves as totally committed in the way staying healthy and well. One research participant stated, they would like. Caregivers may feel as if they have few “I wish I had more time and money for treatments and incremental choices for support: they can either totally relin- expensive creams but kids come rst….” Although most quish control (typically with high nancial implications) or people, primarily women, did not feel as if they had they must do everything themselves. Programs that are per- enough time to be healthy, others (some older, some who ceived to be in exible are often abandoned or never begun, had recovered from illness, empty nesters, and retirees) and resources that seem unable to adapt to changing needs were equally frustrated by not knowing how to manage and evolving situations go unused. Some caregivers, men the time they had. Some people felt so overwhelmed that in particular, do not ask for help and have trouble setting up they had trouble carving out time for their health and well- systems that allow them temporary relief. People need care- ness. In general, unless something forces a person's state giving systems that are inherently more exible and adjust- of health to the forefront, it remains a low priority. When able. This type of “step-up or step-down” program may be people transition to a life stage with more time, they often less intimidating initially and may also prevent drop off. do not know how to use it and end up doing nothing. Over- “Community” insights involve the speci c challenges all, they perceive that hospitals “cost too much.” Although a community—the hospital, clinics, health care profes- cost conscious about what they are spending, they are not sionals, and residents—faces in providing the appropri- comparing costs over time. They have not embraced the ate level and type of health and wellness services. For idea of “spending more to get more.” example, people who do not have an established and Although people seem to want to own their health in- healthy relationship with a physician may not feel “cared formation, they perceive that it does not belong entirely to for” in the traditional health system and may believe that them. Many believe that physicians do not want to share health care professionals are not listening to them, spend- or are withholding information or that they do not think ing enough time explaining their options, or listening to patients would understand. Women, in particular, like be- how they feel about them. 977 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 6. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM Such people may turn to alternative healers, nutrition- sages that speak to them at their particular life stage. ists, and trainers for a more holistic experience, enjoying One research participant stated, “It’s funny…when I use being treated as a “client.” To build and keep loyal cli- an anti-wrinkle cream, I’m thinking about what I’m go- entele, these providers are going outside their expertise ing to look like in the future. But when I take vitamins, to treat patients. Through various programs (formal and I’m not thinking about what I’m going to feel like in the informal), they are mirroring women's language and ful- future from the inside.” When interacting with traditional lling their need for communication: they are ghting for health systems, people do not feel “cared for” unless they business by spending additional time listening to, check- have established a nurturing relationship with a particular ing in with, and “caring” for their clients. This re ects health care professional. Community health partnerships a pressing need for dialogue between patient and health could build and/or improve relationships between patients care professional. For many people, that is at the root of and health care professionals. They would allow people “feeling cared for.” To prioritize their own health, people to become familiar with the health care setting and health need to feel as if their health care professional considers care professionals outside a necessary visit. People need them a high priority. Increasingly, they are looking to to have a strong connection to the institution where they nontraditional providers to meet this need. receive care; otherwise, they seek it elsewhere. Long-term A new service integration model is needed to effec- investment in community relationships will help make the tively coordinate existing services, including physical Austin community sustainable. fitness, senior services, mental health, and childcare. Peer-to-peer networks can comfort patients by al- Barriers to obtaining care were identified at a systemic lowing for freer, more relaxed communication than is level and included difficulties navigating complex typical of most exchanges with health care profession- health care systems, lack of insurance or the ability to als. Such networks can help address social isolation, obtain insurance, lack of access (the ability to obtain of particular concern in the elderly population, whose appointments when needed), hesitance to bother some- stoic attitude and hesitance to “bother someone” make one, lack of education, lack of communication, and the them more vulnerable. necessity to stay within a given health care system for purposes of insurance coverage. It appears that a “big DISCUSSION picture, connecting view” is missing for both patients and health care professionals, leading to misunder- Zuvekas and Taliaferro7 described disparities in health standing and quality of care issues. Individual organiza- care access as experienced by racial/ethnic groups and tions do not have enough time or energy to “spread the the uninsured; health care treatment and outcomes are news” about other relevant services or to help people in uenced by a person’s ability to access the health care navigate the entire system. There is a need for one “or- system. Freeman et al8 illustrated signs of deterioration ganizational entity” that can handle service and staffing. in health care access for the nation’s poor, minorities, and The hospital/clinics could be a much stronger partner uninsured. The access concept has been explored in previ- in health and wellness if seen as part of an integrated ously published research. Khan and Bhardwaj9 suggested community network with nonmedical entities, such as that potential access to health care relates to the avail- physical fitness, mental health, transportation services, ability of health care resources (facilities and personnel) and other resources. relative to their needs for services, whereas realized ac- When people delay seeking care, they can develop co- cess relates to the actual use of such resources to satisfy morbid conditions that complicate their treatment. By the those needs. Use is greatly in uenced by availability, as time some seek help, their condition has become chronic, well as the inherent characteristics of the service system with multiple factors and complexities. A design concept and those of potential users, which express themselves for consideration is to explore “gap” clinics focused on as either barriers or facilitators.9 In this community, ac- multiple comorbid conditions that would serve as con- cess to care is often considered dif cult because of the duits for linking patients to more holistic wellness and complexity of the system and the anxiety associated with primary care. Creating “open” referral systems to other navigating this complex environment. The results of our community care providers is worth consideration. study suggest that the needs of the community can best In the insights classi ed as being at the “intersection be met by simplifying processes and reducing anxiety. between the individual and the community,” the unmet The integration and navigation of services and greater needs of the public collide with the challenges faced access in terms of physical access, cost, and visibility by a community in providing care. People prefer to be constitute a near-term win—not the creation of addi- presented with options. People look for targeted mes- tional individual products and services. The point is to 978 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 7. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM communicate to individuals how to care for themselves a static relationship that de nes for what and for whom throughout their lifetime in a manner appropriate to each an agent is responsible. It is expressed by accountable life stage and speci c individual situation and to equip agent 1 (A1), agent 2 (A2), which means that agent 1 is them to make long-term behavior changes and adhere to accountable to agent 2 for performing tasks of this type. personalized regimens. The agents themselves are implemented using a layered Plsek and Greenhalgh10 urge abandoning linear models architecture, called .12 In the agent-driven mod- and developing new conceptual frameworks. These frame- el, peer-to-peer networks and individuals drive the devel- works should incorporate a dynamic, emergent, creative, opment of service infrastructure and navigation. Similar and intuitive view of the world to replace traditional “re- to the open source model, the agent-driven model moves duce and resolve” approaches to clinical care and service from the ground up, relying on peer networks to sustain organization.10 Decreasing complexity in this community the exchange of critical information. would mean developing both virtual and live aids to as- The “Living Labs” concept represents a user-centric sist system navigation at life’s crucial transitions. The research methodology for sensing, prototyping, validating, creation of health kiosks at community meeting points and re ning complex solutions in multiple and evolving may allow easy access to information and appointment real-life contexts.13 Currently, a disparate system of health scheduling; this includes bilingual health care profes- care professionals treats different aspects of wellness, pre- sionals and navigation aids. This community would also vention, maintenance, and illness. bene t from physician-guided assistance in prioritizing Currently, the open source model in combination with conditions and how to treat them. Another concept worth the agent-driven model is most conducive to addressing exploring is the provision of health education from the patients' unmet needs because they place the emphasis on primary school level on up. Future health mapping could patients and their family members and friends. The open help patients understand the life stages that lie ahead and source model empowers patients and gives them a degree how their current behavior affects health issues that could of control in their health care. It provides people with the arise at those stages. A navigator service and/or a 24-hour means and tools to take care of themselves. hotline would also be useful. This community may bene t from increased education and awareness of mental health CONCLUSION and stress-reduction services. Redesigning the fragmented US mental health system Applying design research as an initial step in creating requires knowing how service sectors share responsibility a new community health care delivery system yielded for meeting health care needs.11 The complexity of the several new insights. First, such a community-focused US mental health care system diffuses responsibilities for system should adopt a whole-person orientation that patients over multiple service sectors, posing challenges seeks to reduce service isolation and increase accessi- for patients, health care professionals, and policymak- bility. Second, it is critical to evaluate community-wide ers.11 Our examination of Austin shows various service perceived barriers to care, such as use of outside service network models that coexist and overlap. The existing network (transitory migration), community scal sustain- model shows a fragmented service network. From the ability, and visioning. Third, chronic social conditions, community perspective, the biggest service ow problems such as social and scal waste, the intersection between center around the following: (1) overall network discon- individuals and community, and peer-to-peer health can nect and perception of disconnect, (2) transportation and be improved through experience and investment in one’s mobility, (3) transparency of information, (4) visibility of own well-being. Fourth, enduring solutions will facilitate services, (5) service integration, (6) facilitation and bilin- healthy behaviors, simplify processes, improve access, gual sources, and (7) burden of care issues. and reduce costs. A different service network model is the “open The triple aim offers a framework, but design research source” community service network model. This is a provides a more detailed understanding of the needs of “bottom up” approach to designing services with an the community based on actual observations that can be overall emphasis on data transparency. People drive this used to guide health care professionals, policymakers, and model insomuch as the model is meant to ful ll their payers in developing new ways to deliver care. Current need for sharing, listening, transparency, access to infor- efforts at health care reform do not meet speci c patient mation, choice, and creativity. care needs. To better do so, future system design concepts “Agent-based systems” were developed to help man- should focus on creating nurturing relationships; creating age the care process in real-world settings. They focus health, not health care; eliminating complexity for users; on task allocation and accountability. Accountability is and managing costs. 979 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a
  • 8. USING DESIGN RESEARCH TO GUIDE HEALTH REFORM 5. Minnesota Department of Health (MDH). Minnesota’s vision: a better state of health. Health Care Homes (aka Medical Homes). http://www.health.state. mn.us/healthreform/homes/index.html. Accessed June 24, 2011. 6. Austin, Minnesota census data and community pro le. AmericanTowns. Com Web site. http://www.americantowns.com/mn/austin-information. Accessed June 24, 2011. 7. Zuvekas SH, Taliaferro GS. Pathways to access: health insurance, the health care delivery system, and racial/ethnic disparities, 1996-1999. . 2003;22(2):139-153. 8. Freeman HE, Blendon RJ, Aiken LH, Sudman S, Mullinix CF, Corey CR. Americans report on their access to health care. . 1987;6(1):6-8. REFERENCES 9. Khan AA, Bhardwaj SM. Access to health care: A conceptual framework 1. Fenig EC. Despite the new mood, the economy not doing well. American and its relevance to Health Care Planning. . 1994;17(1):60- Thinker Web site. Published January 14, 2011. http://www.americanthinker.com/ 76. blog/2011/01/despite_the_new_mood_the_econo.html. Accessed June 24, 2011. 10. Plsek PE, Greenhalgh T. Complexity science: the challenge of complex- 2. Campbell KE. Report on healthcare spending shows government with 44% ity in health care. BMJ. 2001;323(7313):625-628. share. American Thinker Web site. Published January 7, 2011. http://www.ameri- 11. Wang PS, Demler O, Olfson M, Pincus HA, Wells KB, Kessler RC. canthinker.com/blog/2011/01/report_on_health_care_spending.html Accessed Changing pro les of service sectors used for mental health care in the United June 24, 2011. States. . 2006;163(7):1187-1198. 3. Institute for Healthcare Improvement. The IHI Aim: better care for 12. Huang J, Jennings NR, Fox J. An agent-based approach to health care individuals, better health for populations, and lower per Capita costs. IHI.org Web management. . 1995;9(4):401-420. site. http://www.ihi.org/IHI/Programs/StrategicInitiatives/TripleAim.htm. Ac- 13. Eriksson M, Niitamo V-P, Kulkki S. cessed June 24, 2011. Lulea 4. Saffer D. University of technology. Sweden: December 15, 2005;1-13. http://www.vin- 2nd ed. Berkley, CA: New Riders; 2010. http://www.designingforinter- nova.se/upload/dokument/Verksamhet/TITA/Stateoftheart_LivingLabs_Eriks- action.com/designingforinteraction2_sample.pdf. Accessed June 24, 2011. son2005.pdf. Accessed June 27, 2011. 980 For personal use. Mass reproduce only with permission from Mayo Clinic Proceedings. a