Social Media: Threat or Opportunity?
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Slides for the People Management Webinar: Social Media: Threat or Opportunity?
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Social Media: Threat or Opportunity?
- 1. BrubakerHR Collaborative Insight BHR Gareth Jones Inmate @garelaos enquiries@brubakerhr.com 07880 742581
- 2. “Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012
- 3. M K T N G INNOVATION FEEDBACK INSIGHT HR CUSTOMERS NPD LOYALTY S A CANDIDATES ADVOCACY L E S TRUST OPENESS C S COLLABORATION U E S R T V
- 4. You cant be social outside if you are not social inside M K T N G INNOVATION FEEDBACK HR INSIGHT CUSTOMERS NPD HR LOYALTY ADVOCACY S A CANDIDATES L E TRUST S OPENESS C S COLLABORATION U E S R T V
- 6. Control
- 7. “Employers need to … participate in the conversation on an informed, authentic basis. That sometimes means saying ‘as a company we are not perfect’ and admitting your mistakes” Mathew Davies. UK HR Director, Logica
- 8. Food for thought… You no longer control access to the technology or content of the conversation so stop trying to. Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration. The conversations are happening anyway, whether you like it or not. Be part of it rather than just the subject. Social media exposes cracks in your engagement levels, it doesn’t cause them. There is a bigger picture here – social media is simply the power of the internet manifesting itself as it matures. But it is here to stay. Social media isn't just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.
- 9. Thank you! Gareth Jones 07880 742581 @garelaos www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com enquiries@brubakerhr.com
Notes de l'éditeur
- Open conversations, building trust.
- 2 things going on here:Disconnect between the functions internally and externally. I have talked to many HR and marketing professionals where SM is being used in the organisation but there is little cross fertilisation of knowledge. Policies are being written for internal SM use, by people who are not using SM themselves and who have no idea how the organisation is using SM in its externally facing functions.
- Inside the organisation we are effectively banning the conversation, sometimes in direct contrast to our behaviour outside the organisation