4. Results
• YouTube is now our 2nd highest online
channel for sales in the US
• CPAs lower than any other route to market
• 2,788,981 views on one video
3,534,717 channel views
and 498 subscribers
5. Tips
• Wide reach campaigns = YouTube keyword tool
Targetted campaigns = Google keyword tool
• Start CPCs high and reduce them
• Use display instead of text
• Pre-roll ads – be careful budget wise
• Use 300 x 250 image ads
• Sales? Then voice, links and annotations