beginners guide,what is seo and its various components.

1. (How it works and its components)
-by Gargi Singh

2.  SEO (search engine optimization) is simply the
process of improving a website so as to increase its
‘organic’ (non-paid) ranking on search engines ,
thereby more people visit your website and hence
increase in sales and website traffic.

3. What is ?
Organic/ Natural
and Paid search –
search result marked
inside red box
natural or organic

4. How does Search Engines work?
•Most search engines use software programs called spiders (also referred
to as crawlers, robots, or bots). The spiders roam the web to search the
content and index them in their databases.eg- Googlebot, Yahoo
Slurp, and MSNbot and similar spiders. Spiders (or crawlers, or
bots) are the means through which search engines download the
content that is on your website's pages
•In search engine databases, Web pages are indexed on criteria
such as keyword occurrence and link popularity

5. Why is search engine placement important?
Search Engine Optimization
It is important to know how to make the
“top ten”
Consumers are 5 times more likely to purchase a product or services after finding
a web site through a search engine vs. through a banner ad or tile ad

6. What not to do!
 Avoid spider hostile features (Frames, Flash
features, dynamic URLs, image maps,
JavaScript)
 Do not spam search engines. Don’t: duplicate
pages, imbed same-color text, repeat keyword
in metatag, use tiny text.

7. Search Engine Optimization involves
Monitoring Traffic(Daily/weekly reporting)
Measure, Diagnose, Modify and Report etc.
Many Web-Stat software in Market:
AlertSite
STATCOUNTER LoadStats etc.

8. Organic Ratings Tactics:-
 Use “Keywords” strategically
 More static pages for more content
 Specialized contents get automatic/magic ranking
 Meta tags (HTML elements) describe page content
 Link popularity – Partners, reciprocal, Market places and
competitions
 Register the Web site
Search Engine Optimization

9. SEO Goes to the Zoo !
( What is Panda, Penguin and Hummingbird?)
Panda, Penguin and Hummingbird
are reference names for the most
significant updates that Google has
made to its search algorithm. The
algorithm is the machine that looks at
websites on the internet and ranks
them for search terms. Google tinkers
with the algorithm all the time. But only
the big changes get a codeword.

10. Panda Penguin Hummingbird
First Launched
24 Feb 2011
(last updated in May
2014)
24 April 2012
(new updated is
expected soon)
August 2013
Also known as Farmer update Web spam penalty
Semantic search
update
Nature
Penalty,
based on low quality
Penalty,
based on low quality
A change of the entire
ranking algorithm
(no penalties issued
for separate sites)
Goal
To target sites with
low-quality content
and display them
lower in search
results.
To target web spam,
i.e. sites not following
Google guidelines
and manipulating
Google rankings.
To make Google
respond not simply to
keywords in a query,
but to users' actual
search intent behind
these keywords.
So, who's who

11. End