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Make your digital connections count ,[object Object]
the deal
fluid dynamics
Source: http://www.flickr.com/photos/ucumari/482359366/
change
Source:  http://www.flickr.com/photos/l_s_g/4459880193/
Source:  http://www.flickr.com/photos/hikingartist/4193330368/
sensitive, flexible, deliberate
Source:  http://www.flickr.com/photos/practicalowl/314266164/
R14A
Source:  http://www.flickr.com/photos/centerforcommunitychange/3492366818/
CCC
 
stop this
Source:  http://www.flickr.com/photos/pagedooley/3203735904/
stop this
Source:  http://www.flickr.com/photos/thetruthabout/4246596939/
stop this
Source:  http://www.flickr.com/photos/mjlsha/3553451361/
[object Object]
start this
Source:  http://www.flickr.com/photos/expressmonorail/3038125365/
start this
Source:  http://www.flickr.com/photos/89927155@N00/2457959492/
start this
[object Object]
Garlin Gilchrist II ,[object Object],[object Object],[object Object]

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Notes de l'éditeur

  1. Movement building is a fluid exercise.
  2. People change. Targets change
  3. Tools change.
  4. Great organizations will be sensitive, flexible, and deliberate in exploring ways to connect with constituents, supporters, donors, etc.
  5. RI4A Cell Phone Action Network
  6. CCC Email List Building
  7. Thinking new media is a fad Every generation has it's set of new, crazy tools - The ones that stick are the ones that enable authentic connection
  8. Thinking new media is free - Upfront dollars are less, overall all investment is on par or greater (but a better investment)
  9. Thinking you can't get started
  10. Listen Big ears make better organizations and better new media strategies - Credit: Chris Brogan for “big ears”
  11. Empower 1 employee - Create space for exploration
  12. Measure beyond metrics - Hard numbers don't tell the whole story