Contenu connexe Similaire à Make Digital Connections Count (20) Make Digital Connections CountNotes de l'éditeur Movement building is a fluid exercise. People change. Targets change Tools change. Great organizations will be sensitive, flexible, and deliberate in exploring ways to connect with constituents, supporters, donors, etc. RI4A Cell Phone Action Network CCC Email List Building Thinking new media is a fad Every generation has it's set of new, crazy tools - The ones that stick are the ones that enable authentic connection Thinking new media is free - Upfront dollars are less, overall all investment is on par or greater (but a better investment) Thinking you can't get started Listen Big ears make better organizations and better new media strategies - Credit: Chris Brogan for “big ears” Empower 1 employee - Create space for exploration Measure beyond metrics - Hard numbers don't tell the whole story