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1. Gary D. Rubin
Financial Literacy Among Teens

2. Research Problem
 Teens transitioning to adulthood without knowing
how to manage money face increased risks of
financial difficulties as adults.

3. Research Questions
 Do teens have a basic level of understanding of
financial matters?
 Who should take the lead in teaching teens financial
concepts?
 From whom do teens wish to learn?

4. Relationship to Organization Leadership
Course of Study
 Foster awareness among financial professionals
 Active involvement in the solution & demonstrate
leadership:
 Volunteering with Junior Achievement
 Volunteering with BCGA
 Opportunity to implement teen financial literacy program /
Financial Planning Association of Georgia
 Societal implications

5. Review of Literature
 Varcoe, K. P., Martin, A., Devitto, Z., & Go, C. (2005).
Using A Financial Education Curriculum For Teens.
[Article]. Financial Counseling & Planning, 16(1), 63-
71.
 HELPING TEENS AVOID RED INK. (2001). Editorial,
Christian Science Monitor, p. 8. Retrieved from
http://proxygsu-
mer2.galileo.usg.edu/login?url=http://search.ebscoh
ost.com/login.aspx?direct=true&db=a9h&AN=43110
33&site=ehost-live
 How Marketers Woo Tweenagers. (2006). [Article].
CQ Researcher, 16(20), 468-469.

6. Methodology & Procedures
 Qualitative study relying on surveys directed toward
teens and financial advisors
 Hard-copy surveys designed to elicit responses
describing:
 Familiarity with basic financial concepts
 Identify learning preferences
 Business opportunity (advisors)

7. 4. My parents talk to me about my family’s finances.
What Teens Say
84%
16%
Affirmative
Negative
1. Someone has explained to me what the costs are
of living on my own.
84%
16%
Affirmative
Negative
2. Someone has explained to me what the costs are
of owning a car.
47%
53% Affirmative
Negative
3. Someone has explained to me how to balance a
checkbook.

8. 3. What does it mean to balance a checking account?
What Teens Actually Know
1. What are some of the expenses involved with having
your own apartment?
2. What are some of the expenses involved in owning
a car?
Out of 75,
none
answered
this
question
correctly

9. Conclusions and Recommendations
1. Risk- teens money-illiterate; parents and
educators?
2. Teens – want parents to take lead
3. Financial professionals - suited to train the
trainer
4. Parents - learn, do & teach
5. Teachers - learn in order to teach
6. Financial literacy - core high school subject
7. Opportunity - Significant implications for society

10. Questions