7. Ten emotional DESIRES
1. T h e d e s i r e t o b e T A K E N S E R I O U S L Y
2. T h e d e s i r e f o r “ M Y P L A C E ”
3. T h e d e s i r e f o r S O M E T H I N G T O B E L I E V E I N
4. T h e d e s i r e t o C O N N E C T
5. T h e d e s i r e t o B E U S E F U L
6. T h e d e s i r e t o B E L O N G
7. T h e d e s i r e f o r M O R E
8. T h e d e s i r e f o r C O N T R O L
9. T h e d e s i r e f o r S O M E T H I N G T O H A P P E N
10. T h e d e s i r e t o F I N D L O V E
11. TOP 10 YOUTUBE videos of 2011
10. Cat mom hugs baby kitten
9. Maria Aragon "Born This Way" cover
8. THE FORCE VOLKSWAGEN COMMERCIAL
7. The Creep (featuring Nicki Minaj & John Waters)
6. Look At Me Now Cover by KarminMusic
5. Nyan Cat
4. Talking twins
3. Jack Sparrow (featuring Michael Bolton)
2. Ultimate Dog Tease
1. Friday by Rebecca Black
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15. AND TODAY,
we can take
ENGAGEMENT
through
INTERACTION
16. Game design PRINCIPLES
1. E a s y t o l e a r n , l i f e t i m e t o m a s t e r
2. S i m p l e , o b v i o u s c o n t r o l s
3. A l l o w d i s c o v e r y t h r o u g h s i m p l e e x p l o r a t i o n
4. C l e a r , i m m e d i a t e a n d m e a n i n g f u l f e e d b a c k
5. O f f e r s h o r t t e r m & l o n g t e r m g o a l s
6. V a r y t h e c h a l l e n g e s s o p l a y d o e s n o t b e c o m e r o u t i n e
7. O f f e r m o r e t h a n a h i g h s c o r e a s a r e w a r d , m a k e g a m e p l a y
intrinsically rewarding & social
18. Five experience DIMENSIONS
1. ACCESS: the ability to reach other persons, activities,
resources, services, information, or places
2. C O N T R O L : t h e d e g r e e t o w h i c h u s e o f t h i n g s , a c t i v i t i e s ,
and spaces is controlled by their users
3. F I T : t h e m a t c h b e t w e e n a p e r s o n a n d t h e i r s u r r o u n d i n g d e s i g n e d
to support the activities that they will customarily engage in
4. V I T A L I T Y : t h e t a p p i n g o f h u m a n p o w e r s : f u n c t i o n s & e m o t i o n s
5. S E N S E : t h e a b i l i t y t o k n o w i d e n t i t y a n d p l a c e ,
where or when one is
19. I have
a few new
DIMENSIONS
for you
to consider
20. Five New Bits
STORYSCAPING
1) The experience space
2) Find yourself an “organizing idea”
Not just a big idea
3) Develop a Storyscape,
not just a storyline
4) Apply structure “Systems thinking”
5) Never use a period
50. Five New Bits
REMEMBER
Be conscious of experience space
Push your teams for an “organizing
idea” not just a “big idea”
Engage consumers in your Storyscape
not just a Storyline
Apply systems thinking
Never ever use a period,
