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Mmi entrepreneurship 2
- 1. Project Roles and Responsibilities Chapter II
- 3. Roles and Responsibilities - Example Project Manager Project Team Executive Sponsor Project Sponsor/Directors Steering Committee Chief editor of print edition Publishing house’s General Manager, Chief editor of print edition, Publishing house’s online division Senior Project Manager of publishing house’s online division Representatives from Publishing house’s board, chief editor of print edition, representatives of online division … .Launching a local electronic edition of a national daily newspaper Team members can come from many areas of the company outside , or they can be outside consultants. Some of the roles they will fill on the project are: Technical Managers and Functional Mangers, editorial staff, advertising sales staff, etc
- 4. Media Management System BE THE BEST MANAGER! Content Technology Marketing Finance Advertising Sales Distribution Production People Format Strategy Values KNOLEDGE
Notes de l'éditeur
- There are many groups of people involved in both the project and project management lifecycles. The Project Team is the group responsible for planning and executing the project. It consists of : A Project Manager - responsible for ensuring that the Project Team completes the project; develops the Project Plan with the team and manages the team’s performance of project tasks. It is also his responsibility to secure acceptance and approval of deliverables from the Project Sponsor and Stakeholders. Is responsible for communication, including status reporting, risk management, escalation of issues that cannot be resolved in the team, and, in general, making sure the project is delivered in budget, on schedule, and within scope. The Project Team Members are responsible for executing tasks and producing deliverables as outlined in the Project Plan and directed by the Project Manager, at whatever level of effort or participation has been defined for them. 2. The Executive Sponsor is a manager with interest in the outcome of the project who is ultimately responsible for securing spending authority and resources for the project. Ideally, the Executive Sponsor should be the highest-ranking manager possible, in proportion to the project size and scope. He legitimizes the project’s goals and objectives, keeps abreast of major project activities, and is the ultimate decision-maker for the project. He provides support for the Project Sponsor and/or Project Director and Project Manager and has final approval of all scope changes, and signs off on approvals to proceed to each succeeding project phase. 3. The Project Sponsor and/or Project Director is responsible for securing spending authority and resources for the project, legitimizes the project’s goals and objectives, keeps abreast of major project activities, and is a decision-maker for the project. He will participate in and/or lead project initiation ,the development of the Project Charter, in project planning (high level) and the development of the Project Initiation Plan. He provides support for the Project Manager; assists with major issues, problems, and policy conflicts; removes obstacles; is active in planning the scope; approves scope changes; signs off on major deliverables; and signs off on approvals to proceed to each succeeding project phase.
- 4. The Steering Committee generally includes management representatives from the key organizations involved in the project oversight and control, and any other key stakeholder groups that have special interest in the outcome of the project. The Steering committee acts individually and collectively as a vocal and visible project champion throughout their representative organizations; generally they approve project deliverables, help resolve issues and policy decisions, approve scope changes, and provide direction and guidance to the project. Depending on how the project is organized, the steering committee can be involved in providing resources, assist in securing funding, act as liaisons to executive groups and sponsors, and fill other roles as defined by the project. 5. Customers comprise the business units that identified the need for the product or service the project will develop. Their responsibilities are to validate the deliverables, review and approve process deliverables, and provide subject matter expertise to the Project Team. On some projects they may also serve as Customer Representatives or be part of the Steering Committee. Stakeholders are all those groups, units, individuals, or organizations, internal or external to our organization, which are impacted by, or can impact, the outcomes of the project. This includes the Project Team, Sponsors, Steering Committee, Customers, etc. Example The above example displays the main roles in a media project. This project’s overall goal is to launch a local electronic edition of daily newspaper for Brasov region. The website aims at attracting young audience and proposes a new image of local newspaper: local entertainment, events, serious news, weather, local VIPs, contests, blogs, chat, “readers page”, etc.
- In media, as in any other industry, project managing job encompasses planning, organizing, staffing, executing, and controlling the operations of the project. It includes supporting disciplines such as: • Financial management and accounting • Purchasing and procurement • Sales and marketing Design and format Content • Production and Distribution • Strategic planning, tactical planning, and operational planning • Organizational structures, organizational behavior, personnel administration, compensation, benefits, and career paths • Health and safety practices • Information technology Thus, being a good project manager means an efficient usage of all management knowledge and skills you possess, in order to manage all the aspects of the project: planning, implementing, sales, marketing, finance, technology, distribution, etc
- The management of interpersonal relationships includes: • Effective communication. The exchange of information • Influencing the organization. The ability to “get things done” • Leadership. Developing a vision and strategy, and motivating people to achieve that vision and strategy • Motivation. Energizing people to achieve high levels of performance and to overcome barriers to change • Negotiation and conflict management. Conferring with others to come to terms with them or to reach an agreement • Problem solving. The combination of problem definition, alternatives identification and analysis, and decision-making.
- There are three major documents involved in the project definition: Project Charter - Formally authorizes the project. Project Scope Statement - States what work is to be accomplished and what deliverables need to be produced. Project Management Plan - States how the work will be performed.